Презентация на тему Marketing Machine

Презентация на тему Marketing Machine, предмет презентации: Маркетинг. Этот материал содержит 37 слайдов. Красочные слайды и илюстрации помогут Вам заинтересовать свою аудиторию. Для просмотра воспользуйтесь проигрывателем, если материал оказался полезным для Вас - поделитесь им с друзьями с помощью социальных кнопок и добавьте наш сайт презентаций ThePresentation.ru в закладки!

Слайды и текст этой презентации

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Build A Better

Marketing Machine

How Marketing Automation Can Drive Leads, Sales and Growth


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Prophet Business Group is based in Winnipeg, Canada and is a certified Microsoft Dynamics CRM and ClickDimensions partner.

Prophet Business Group W: www.prophet.ca T: @ProphetBG

Who Are We?

Cody Pierson is the Marketing Manager at Prophet Business Group and a one-man marketing department for SMBs.


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TODAY’S AGENDA

What Is Marketing Automation?
How Do You Get Started?
What Does It Actually Do?
Is Marketing Automation Worth It?


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Give You The Tools To Decide Whether Marketing Automation Warrants Further Consideration

MY GOAL


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What Is Marketing Automation?

PART ONE


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Marketing automation refers to software designed to automate repetitive marketing tasks and improve your ability to manage multi-channel digital marketing.


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Marketing automation has
three specific goals.


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Goal #1

Attract Prospective Customers


Goal #2

Goal #3

Encourage Them To Identify Themselves

Nurture Them Into Qualified Opportunities

- By promoting good content on the right channels.

- With well-designed landing pages and easy to understand forms.

- By consistently providing relevant, useful information.


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Common Uses For Marketing Automation

Mailing List Management

Lead Capture & Scoring


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Common Uses For Marketing Automation

Email & Nurture Campaigns

Reporting & Statistics


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How Do You Get Started?

PART TWO


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3 Things You Need Succeed At Marketing Automation

Conversion Optimized Website

Clear Calls To Action
Short, Simple Forms
Relevant Headlines


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3 Things You Need Succeed At Marketing Automation

CRM With A Healthy Database

Building Mailing Lists
Tracking Interactions
Aligning Sales & Marketing


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3 Things You Need Succeed At Marketing Automation

Time To Experiment

Create & Test Content
Refine Landing Pages
Try New Channels


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There are three major challenges
to successful marketing automation.


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Challenge #1

Lack of Strategy


Challenge #2

Challenge #3

Lack of Content

Lack of Understanding

- You need a target audience and a strong value proposition.

- You need more than a neglected blog and a handful of case studies.

- You need to know what your customers want to read about.


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What Does It
Actually Do?

PART THREE


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Use Case #1

Email Marketing & CASL Compliance


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Registration & Subscription Forms



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Opt-In Records


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96.6% of organizations have commenced a CASL compliance initiative.


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Mailing Lists

Opt-Ins Added To Lists
Built Within CRM
Users Can Unsubscribe
Can Be Built As Needed


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Stats & Reporting


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Use Case #2

Lead Nurturing & Scoring


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Nurture Programs

Behavior-Based Marketing
Automates Action
Multiple Nurture Tracks
Can Be Built As Needed
Great For Events & New Subscribers


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Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.


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Lead Scoring


Assigns Points To Leads
Surfaces Hot Leads Or Triggers Nurture Programs
Lead Must Have Already Identified Themselves


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Use Case #3

Landing Pages & Web Forms


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Landing Pages

Built Within ClickDimensions
No Web Design Required
Directly Feeds CRM
Easy To Refine And Modify


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Web Forms

Works With Any Landing Page
Captures Information In CRM
Used For Lead Capture, Event Registrations & More


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Use Case #4

Tying It All Together


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Marketing Automation In Action

1. LinkedIn Ad

4. Triggers Nurture

3. Form Submitted

2. Landing Page

5. Joins Mailing List

6. Accumulates Lead Score

7. Hot Lead


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Is Marketing Automation Worth It?

PART FOUR


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THE NUMBERS

The Impact of Marketing Automation

25% of B2B Fortune 500 companies already
use marketing automation, as do 76% of the
world’s largest SaaS companies.

63% of companies that are outgrowing their
competitors use marketing automation software.

B2B marketers who implement marketing
automation increase their sales-pipeline
contribution by 10%.


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But, Is It Right For My Company?


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Reason #1

Spend More Time On Hot Leads


Reason #2

Reason #3

Get Clear ROI From Marketing


- Shorter sales cycles and better close rates.

- Set goals and hold marketing accountable.

- You can’t target your weaknesses until you know where they are.

Better Business Intelligence


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THANK YOU!


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