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Marketing Machine презентация
Содержание
- 1. Marketing Machine
- 2. Prophet Business Group is based in Winnipeg,
- 3. TODAY’S AGENDA What Is Marketing Automation? How
- 4. Give You The Tools To Decide Whether Marketing Automation Warrants Further Consideration MY GOAL
- 5. What Is Marketing Automation? PART ONE
- 6. Marketing automation refers to software designed to
- 7. Marketing automation has three specific goals.
- 8. Goal #1 Attract Prospective Customers Goal
- 9. Common Uses For Marketing Automation Mailing List Management Lead Capture & Scoring
- 10. Common Uses For Marketing Automation Email & Nurture Campaigns Reporting & Statistics
- 11. How Do You Get Started? PART TWO
- 12. 3 Things You Need Succeed At
- 13. 3 Things You Need Succeed At
- 14. 3 Things You Need Succeed At
- 15. There are three major challenges to successful marketing automation.
- 16. Challenge #1 Lack of Strategy Challenge
- 17. What Does It Actually Do? PART THREE
- 18. Use Case #1 Email Marketing & CASL Compliance
- 19. Registration & Subscription Forms
- 20. Opt-In Records
- 21. 96.6% of organizations have commenced a CASL compliance initiative.
- 22. Mailing Lists Opt-Ins Added To Lists
- 23. Stats & Reporting
- 24. Use Case #2 Lead Nurturing & Scoring
- 25. Nurture Programs Behavior-Based Marketing Automates Action
- 26. Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.
- 27. Lead Scoring Assigns Points To
- 28. Use Case #3 Landing Pages & Web Forms
- 29. Landing Pages Built Within ClickDimensions No
- 30. Web Forms Works With Any Landing
- 31. Use Case #4 Tying It All Together
- 32. Marketing Automation In Action 1. LinkedIn
- 33. Is Marketing Automation Worth It? PART FOUR
- 34. THE NUMBERS The Impact of Marketing Automation
- 35. But, Is It Right For My Company?
- 36. Reason #1 Spend More Time On Hot
- 37. THANK YOU!
Prophet Business Group is based in Winnipeg, Canada and is a certified Microsoft Dynamics CRM and ClickDimensions partner. Prophet Business Group
W: www.prophet.ca
T: @ProphetBG Who Are We? Cody Pierson
Слайд 2Prophet Business Group is based in Winnipeg, Canada and is a
certified Microsoft Dynamics CRM and ClickDimensions partner.
Prophet Business Group
W: www.prophet.ca
T: @ProphetBG
Who Are We?
Cody Pierson is the Marketing Manager at Prophet Business Group and a one-man marketing department for SMBs.
Слайд 3TODAY’S AGENDA
What Is Marketing Automation?
How Do You Get Started?
What Does It
Actually Do?
Is Marketing Automation Worth It?
Is Marketing Automation Worth It?
Слайд 4Give You The Tools To Decide Whether Marketing Automation Warrants Further
Consideration
MY GOAL
Слайд 6Marketing automation refers to software designed to automate repetitive marketing tasks
and improve your ability to manage multi-channel digital marketing.
Слайд 8Goal #1
Attract Prospective Customers
Goal #2
Goal #3
Encourage Them To Identify Themselves
Nurture Them
Into Qualified Opportunities
- By promoting good content on the right channels.
- With well-designed landing pages and easy to understand forms.
- By consistently providing relevant, useful information.
Слайд 12
3 Things You Need Succeed At Marketing Automation
Conversion Optimized Website
Clear Calls
To Action
Short, Simple Forms
Relevant Headlines
Short, Simple Forms
Relevant Headlines
Слайд 13
3 Things You Need Succeed At Marketing Automation
CRM With A Healthy
Database
Building Mailing Lists
Tracking Interactions
Aligning Sales &
Marketing
Слайд 14
3 Things You Need Succeed At Marketing Automation
Time To Experiment
Create &
Test Content
Refine Landing Pages
Try New Channels
Refine Landing Pages
Try New Channels
Слайд 16Challenge #1
Lack of Strategy
Challenge #2
Challenge #3
Lack of Content
Lack of Understanding
- You
need a target audience and a strong value proposition.
- You need more than a neglected blog and a handful of case studies.
- You need to know what your customers want to read about.
Слайд 22
Mailing Lists
Opt-Ins Added To Lists
Built Within CRM
Users Can Unsubscribe
Can Be Built
As Needed
Слайд 25
Nurture Programs
Behavior-Based Marketing
Automates Action
Multiple Nurture Tracks
Can Be Built As Needed
Great
For Events & New
Subscribers
Слайд 26Companies that excel at lead nurturing generate 50% more sales-ready leads
at 33% lower cost.
Слайд 27
Lead Scoring
Assigns Points To Leads
Surfaces Hot Leads Or
Triggers Nurture Programs
Lead Must
Have Already
Identified Themselves
Слайд 29
Landing Pages
Built Within ClickDimensions
No Web Design Required
Directly Feeds CRM
Easy To Refine
And Modify
Слайд 30
Web Forms
Works With Any Landing Page
Captures Information In CRM
Used For Lead
Capture, Event
Registrations & More
Слайд 32
Marketing Automation In Action
1. LinkedIn Ad
4. Triggers Nurture
3. Form Submitted
2. Landing
Page
5. Joins Mailing List
6. Accumulates Lead Score
7. Hot Lead
Слайд 34THE NUMBERS
The Impact of Marketing Automation
25% of B2B Fortune 500 companies
already
use marketing automation, as do 76% of the
world’s largest SaaS companies.
use marketing automation, as do 76% of the
world’s largest SaaS companies.
63% of companies that are outgrowing their
competitors use marketing automation software.
B2B marketers who implement marketing
automation increase their sales-pipeline
contribution by 10%.
Слайд 36Reason #1
Spend More Time On Hot Leads
Reason #2
Reason #3
Get Clear ROI
From Marketing
- Shorter sales cycles and better close rates.
- Set goals and hold marketing accountable.
- You can’t target your weaknesses until you know where they are.
Better Business Intelligence
