Look! A Squirrel! презентация

Look! A Squirrel!

ELASTICITY + LOOK! A SQUIRREL!

Are there advertising options?
Do they have more than individual accounts/pages?
Do they offer metrics on your account?
Do they welcome third party solutions or apps?

Why are they there?
What are they doing?
How are they behaving?
Are they sharing that content elsewhere?

Do the site demographics match your target?
Compete, Quantcast, Site Provided Stats
Ask your customers!
Quick survey, are they bleeding edgers?

Are you a “visual” brand?
Do you have video content/talent?
Can you provide outstanding content consistently?

Be ultimately useful
Shoot for “Holy Smokes!"
Put personality into the brand

Brand Awareness
Soft Call To Action (Visit site, visit blog)
Firm Call To Action (Sign up for newsletter, download white paper)
Hard Call To Action (Purchase, download trackable coupon, ask for call)

Cost per fan acquisition
Cost per lead
Cost per conversion
Apples to Apples

✓

Is the network brand friendly?
Ask “why” users are there, not just “how many"
Does your audience use it?
Can you leverage it uniquely?
Does it work for you?

How to see if it
works for you