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Live Webinar: How to Generate Leads on Twitter in 25 Minutes a Day презентация
Содержание
- 1. Live Webinar: How to Generate Leads on Twitter in 25 Minutes a Day
- 2. Meet Your Experts Anne Mercogliano @akmercog Kipp Bodnar @KippBodnar
- 3. Lead Generation Divide up your 25 minutes a day Inspiring examples Agenda
- 4. Overview of Lead Generation
- 5. WHAT IS LEAD GENERATION?
- 6. HOW DO YOU ATTRACT LEADS?
- 7. How to Divide Up Your 25 Minutes.
- 8. Create An Awesome Tweet. Minutes 0-5
- 9. OPTIMIZE YOUR TWEET FOR LEAD GENERATION t 0-5
- 10. CREATING AN AWESOME TWEET t 0-5
- 11. BAD (for lead generation): Hashtag & Mentions
- 12. Take Your Tweet to the Next Level, Promote it. Minutes 5-8
- 13. YOUR AUDIENCE IS ON TWITTER t 5-8
- 14. 5-8 t TARGET YOUR AUDIENCE W/ CONTENT
- 15. Generate leads directly on Twitter with a lead gen card. Minutes 8-12
- 16. Description Image Call to
- 17. CARD BEST PRACTICES t 8-12
- 18. t 8-12 CARD BEST PRACTICES
- 19. t 8-12 CARD BEST PRACTICES
- 20. Try out Conversion Tracking on Tweets. Minutes 12-15
- 21. 12-15 t SET UP CONVERSION TRACKING
- 22. 12-15 t SET UP CONVERSION TRACKING
- 23. 12-15 t SET UP CONVERSION TRACKING
- 24. Analyze Your Campaigns. Minutes 15-20
- 25. Campaign data Conversion data Card data Tweet
- 26. Campaign data Conversion data Card data Tweet
- 27. Campaign data Conversion data Card data Tweet
- 28. Campaign data Conversion data Card data Tweet
- 29. TRACK LEADS & CUSTOMERS t 15-20 Funnel Analytics by Tweet campaign
- 30. Optimize campaigns and follow up. Minutes 20-25
- 31. 20-25 t OPTIMIZATION Start Slow
- 32. 20-25 t OPTIMIZATION Start Slow Make small tweaks
- 33. 20-25 t MAKE SMALL TWEAKS
- 34. 20-25 t OPTIMIZATION Start Slow Make small tweaks Scale Up
- 35. 20-25 t FOLLOW UP WITH LEADS
- 36. 20-25 t FOLLOW UP WITH LEADS SOCIALLY
- 37. *BONUS* Get Inspired!
- 40. Thank you!
- 41. Q&A #Twitter25 @KippBodnar @Akmercog @AmandaSibley
- 42. Thank you to all our influencers who
- 43. “Stop using Twitter randomly. Follow and interact with your prospects and customers.” @pc4media
- 44. “Make it funny.” @pelonxiio
- 45. “Know your style. Make it your substance.” @ell_enn
- 46. “Focus first on providing service and building community.” @writer_sheri
- 47. “Interaction is key! Sometimes it's hard just
- 48. “Ask questions. Tweets that ask questions get a higher rate of engagement.” @CoreyMichelle
- 49. “Be mindful of what you tweet/retweet. Don't
- 50. “If you are featured in a news
- 51. “Share relevant knowledge that will evince interest. Don't market products directly.” @Debleena
- 52. “Be real.” @Stevecars
- 53. “Before considering inventing a hashtag, research if
- 54. “If you want to be an authority
- 55. “Add hashtags in social sharing links on landing pages using HubSpot.” @btrandolph
- 56. Always engage in conversations with others! It
- 57. Focus on giving information that people doing
- 58. When drafting a tweet, think of a
- 59. During event registration, ask for attendees Twitter
- 60. Tweet 24/7 without being online 24/7. Be
Meet Your Experts Anne Mercogliano @akmercog Kipp Bodnar @KippBodnar
Слайд 11BAD (for lead generation):
Hashtag & Mentions
Image
Multiple Links
X
X
X
CREATING AN AWESOME TWEET
0-5
t
Слайд 42Thank you to all our influencers who gave us tips for
our pre-webinar! If you have one of your own, Tweet it now using #Twitter25
Слайд 43“Stop using Twitter randomly. Follow and interact with your prospects and
customers.”
@pc4media
@pc4media
Слайд 47“Interaction is key! Sometimes it's hard just to find 5 or
10 minutes in the day to tweet, but it's worth the effort. I find the more time I make to interact with people the more followers I gain. Using hashtags that relate to what you're posting also helps.”
@Absoloot
@Absoloot
Слайд 49“Be mindful of what you tweet/retweet. Don't use too many #hashtags.
Your social media should tell a cohesive story.”
@Philo4Thought
@Philo4Thought
Слайд 50“If you are featured in a news item or press, because
to thank and call out the journalist or publication rather than yourself. E.g. "Had so much fun talking to @journalistshandle about #industrystuff last week! link-to-article.com.”
@Mdwainwright
@Mdwainwright
Слайд 51“Share relevant knowledge that will evince interest. Don't market products directly.”
@Debleena
Слайд 53“Before considering inventing a hashtag, research if there's a similar one.
It may already carry a trending topic status or have the potential of being one.”
@Jaydj
@Jaydj
Слайд 54“If you want to be an authority on Twitter you have
to understand what your community needs, why they need it and when you deliver provide massive value.”
@BrandonKrieger
@BrandonKrieger
Слайд 56Always engage in conversations with others! It could be as simple
as tweeting doing your favorite sporting event or TV show using their hashtag.
@stand_out_style
@stand_out_style
Слайд 57Focus on giving information that people doing business with me would
benefit from. Interact with like-minded tweeters.
@Utahbizdev
@Utahbizdev
Слайд 58When drafting a tweet, think of a purpose: selling a product,
raising awareness or generate attendance.
@at_lotus
@at_lotus
Слайд 59During event registration, ask for attendees Twitter handle, and then interact
with them during the event.
@hanspetermeyer
@hanspetermeyer
Слайд 60Tweet 24/7 without being online 24/7. Be visible at all times
and get more followers. Use a scheduling tool like social inbox to schedule Tweets 24/7.
@Shannopop
@Shannopop
