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Killing Your Customers with Content? презентация
Содержание
- 1. Killing Your Customers with Content?
- 2. In 2014, $134.7 billion were spent on
- 3. Humans learned to look before they even
- 4. Moreover, it is difficult to take in
- 5. However, information provided in bits and pieces,
- 6. People learn in four different ways
- 7. Visual learners - learn by seeing
- 8. Auditory learners – learn by hearing
- 9. Kinesthetic or tactile learners – learn by touching or moving
- 10. A mix of styles
- 11. Marketers need to have a grip over
- 12. Why should you opt for visuals when marketing? Explore: The Visual Language of Business
- 13. 1- Let your readers’ breathe, don’t choke
- 14. 2- Who doesn’t like visual cuddling? Images
- 15. 3- Pin it to win it! Your
- 16. 4- That’s the way we like it!
- 17. 5- Let’s Talk It Out! Your audience
- 18. How can you amplify your content marketing through visuals?
- 19. 1. Use pictures to tell a story
- 20. 2. Use Meaningful images
- 21. 3. Use imagery that complements your brand values
- 22. 4. Get the right balance of images.
- 23. 5. Use white space
- 24. 6. Don’t get cheesy with your visuals.
- 25. 7. Make your images engaging
- 26. 8. Tag relevant people, pages and influencers
- 27. 9. Provide valuable content
- 28. 10. Be careful about dimensions
- 29. 11. Be particular about the quality of visuals
- 30. 12. Analyze what works for your audience
- 31. Does your business use compelling visuals to capitalize on latest marketing trends? Share your thoughts.
- 32. What Visual Content Strategy does Your Company Follow? Let us know @LogoDesignGuru
In 2014, $134.7 billion were spent on content marketing, video marketing, and social media, according to research by eMarketer.
Слайд 2In 2014, $134.7 billion were spent on content marketing, video marketing,
and social media, according to research by eMarketer.
Слайд 3Humans learned to look before they even started speaking, reading, and
writing. It is an innate ability that human brains process visual information more quickly than written.
Слайд 4Moreover, it is difficult to take in and read lengthy texts.
As statistics suggest, the average attention span of a young adult is between 13 to 14 minutes.
Слайд 5However, information provided in bits and pieces, with casual imagery and
visually appealing pictures, is more likely to be digested and remembered.
Слайд 11Marketers need to have a grip over producing content based on
videos, podcasts, pictures, graphics, and presentations.
See: Elements to Improve Visuals for Maximum Business Conversions
Слайд 131- Let your readers’ breathe, don’t choke them with text!
It is
more likely that your visitors will leave the site if they witness content bombardment. Instead, neutralize the text with images, videos, podcasts, infographics and slideshares.
Слайд 142- Who doesn’t like visual cuddling?
Images help your target audience connect
and make your content alive.
Слайд 153- Pin it to win it!
Your visual content has more shareability
than your textual content on social media. People can instantly share with simple clicks, ‘pin’, ‘tweet’, ‘share’, ‘fav’ and ‘like’.
Слайд 164- That’s the way we like it!
Businesses should opt for visuals
on social media because it broadens horizons and provides brands with better exposure.
Слайд 175- Let’s Talk It Out!
Your audience can engage with you better.
It will help you to gauge better understanding of your target market.
Explore: How Psychographics in Contemporary SMB Marketing
Слайд 31Does your business use compelling visuals to capitalize on latest marketing
trends? Share your thoughts.
