Killing Your Customers with Content? презентация


In 2014, $134.7 billion were spent on content marketing, video marketing, and social media, according to research by eMarketer.  

Слайд 1Killing Your Customers with Content?
Visual Content Marketing Strategy for Small Business

Слайд 2In 2014, $134.7 billion were spent on content marketing, video marketing,

and social media, according to research by eMarketer.  

Слайд 3Humans learned to look before they even started speaking, reading, and

writing. It is an innate ability that human brains process visual information more quickly than written.

Слайд 4Moreover, it is difficult to take in and read lengthy texts.

As statistics suggest, the average attention span of a young adult is between 13 to 14 minutes.

Слайд 5However, information provided in bits and pieces, with casual imagery and

visually appealing pictures, is more likely to be digested and remembered.

Слайд 6People learn in four different ways

Слайд 7Visual learners - learn by seeing

Слайд 8Auditory learners – learn by hearing

Слайд 9Kinesthetic or tactile learners – learn by touching or moving

Слайд 10A mix of styles

Слайд 11Marketers need to have a grip over producing content based on

videos, podcasts, pictures, graphics, and presentations.

See: Elements to Improve Visuals for Maximum Business Conversions

Слайд 12Why should you opt for visuals when marketing?
Explore: The Visual

Language of Business

Слайд 131- Let your readers’ breathe, don’t choke them with text!
It is

more likely that your visitors will leave the site if they witness content bombardment. Instead, neutralize the text with images, videos, podcasts, infographics and slideshares.

Слайд 142- Who doesn’t like visual cuddling?
Images help your target audience connect

and make your content alive.

Слайд 153- Pin it to win it!
Your visual content has more shareability

than your textual content on social media. People can instantly share with simple clicks, ‘pin’, ‘tweet’, ‘share’, ‘fav’ and ‘like’.

Слайд 164- That’s the way we like it!
Businesses should opt for visuals

on social media because it broadens horizons and provides brands with better exposure.

Слайд 175- Let’s Talk It Out!
Your audience can engage with you better.

It will help you to gauge better understanding of your target market.

Explore: How Psychographics in Contemporary SMB Marketing

Слайд 18How can you amplify your content marketing through visuals?

Слайд 191. Use pictures to tell a story

Слайд 202. Use Meaningful images

Слайд 213. Use imagery that complements your brand values

Слайд 224. Get the right balance of images.

Слайд 235. Use white space

Слайд 246. Don’t get cheesy with your visuals.

Слайд 257. Make your images engaging

Слайд 268. Tag relevant people, pages and influencers

Слайд 279. Provide valuable content

Слайд 2810. Be careful about dimensions

Слайд 2911. Be particular about the quality of visuals

Слайд 3012. Analyze what works for your audience

Слайд 31Does your business use compelling visuals to capitalize on latest marketing

trends? Share your thoughts.

Слайд 32What Visual Content Strategy does Your Company Follow?
Let us know @LogoDesignGuru

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