Joe Galvin презентация

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THE PURSUIT OF WORLD-CLASS PERFORMANCE 2014 Miller Heiman Sales Best Practices Study

Слайд 1Joe Galvin
Chief Research Officer
Tamara Schenk
Research Director


Слайд 2THE PURSUIT OF WORLD-CLASS PERFORMANCE 2014 Miller Heiman Sales Best Practices Study


Слайд 313. The side making the most points in that time is

declared the winner

SPORTS HAVE RULES FOR WINNING


Слайд 4SALES IS LIKE A SPORT

Playing Field
Account, Territory, Market

Opponents
Competitors
Strategy
How to Win
Rules
Expense –

Comp Plan


Слайд 5WE KEEP SCORE

Number of Qualified Opportunities

New Account Acquisition

Average Account Billing

YOY Existing

Customer Growth

Quota Achievement

Forecast Accuracy

Revenue


Слайд 62013 THE GROWING GAP BETWEEN GOOD AND GREAT

2013 Performance
GAP

Customer Core
Collaborative Culture
Calibrated

Success

Слайд 7THE PURSUIT OF PERFORMANCE

Revenue
Number of Qualified Opportunities

New Account Acquisition

Average Account Billing

YOY

Existing Customer Growth

Quota Achievement

Forecast Accuracy

Слайд 8BEHAVIORS OF WORLD-CLASS PERFORMANCE

Customer Core
Provide Perspective
Behaviors
Collaborative Culture
Conscious Collaboration
Calibrated Success
Performance Accountability


Слайд 9AGENDA
The Pursuit of Performance

Miller Heiman Sales System®

2014 Miller Heiman Sales Best

Practices Study

3 Behaviors of World-Class Sales Performance

6 Elements of the Sales System

12 Behaviors That Impact Performance

Joe Galvin
Chief Research Officer
Miller Heiman Research Institute
@joegalvin
http://www.linkedin.com/in/joegalvin32

Tamara Schenk
Research Director
Miller Heiman Research Institute
@tamaraschenk
http://www.linkedin.com/in/tamaraschenk


Слайд 10SIX ELEMENTS OF THE SALES SYSTEM


Слайд 11THE MILLER HEIMAN SALES BEST PRACTICES STUDY
World’s largest ongoing study of

complex, business-to-business selling and sales management practices

More than 30,000 participants over last 11 years.
Not exclusive to Miller Heiman clients or alumni.
All Respondents filtered to reflect complex sale; 3+ decision makers.
Study includes 3 sections: Demographics, Behaviors and Metrics.
Analysis defines key behaviors leveraged to drive sales performance.

Слайд 122014 STUDY DEMOGRAPHICS

N=1,155


Слайд 13CRITICAL SALES ACTIVITIES
Analysis elevates activities most linked to sales performance

Identify

respondents that collectively and consistently execute these 12 behaviors

Designate this sub-segment as world-class population

VALIDATE WITH SALES METRICS
Number of Qualified Opportunities
New Account Acquisition
Average Account Billing
YOY Existing Customer Growth
Quota Achievement
Forecast Accuracy

DEFINING WORLD-CLASS SALES PERFORMANCE

WORLD CLASS
Small percentage of respondent base, 8.5% in 2014
Outperforms All Respondents on metrics measured by 22%


Слайд 14BEHAVIORS OF WORLD-CLASS PERFORMANCE

Customer Core
Provide Perspective
Behaviors
Collaborative Culture
Conscious Collaboration
Calibrated Success
Performance Accountability


Слайд 15PERFORMANCE-DRIVEN CULTURE

Organizational
Attribute
Individual
Behavior
Cultural
Component
Calibrated
Success
Performance Accountability
What do we measure, recognize and reward?
Customer Core
Provide Perspective
How do we

connect and engage with our customers?

Collaborative Culture

Conscious Collaboration

How do we work together?


Слайд 16
BEHAVIORS THAT DRIVE WORLD-CLASS PERFORMANCE

Organizational
Attribute
Individual
Behavior
Cultural
Component
Customer Core
Provide Perspective
How do we connect and engage with

our customers?

Слайд 17Miller Heiman Research Institute Research Note:
Providing Perspectives
Provide a Perspective
How YOU will

achieve success

PROVIDE PERSPECTIVE


P


Слайд 18
BEHAVIORS THAT DRIVE WORLD-CLASS PERFORMANCE


Слайд 19CONSCIOUS COLLABORATION
Customer
Miller Heiman Research Institute Research Note:
Sales Collaboration: Defining Attribute of

World Class

Слайд 20
BEHAVIORS THAT DRIVE WORLD-CLASS PERFORMANCE

Organizational
Attribute
Individual
Behavior
Cultural
Component


Слайд 21PERFORMANCE ACCOUNTABILITY
Miller Heiman Research Institute Research Note:
Performance Accountability: World-Class Sales Behavior
Accountability


Слайд 22YOUR SALES SYSTEM: CUSTOMER MANAGEMENT


Слайд 23Social Selling
Knowledge Advantage
Customer Community
Multiple Customer Models
Enabling Customer Context
Forecast Accuracy &
Funnel Confidence
STRATEGIC

FOCUS

Слайд 25CHANGE THINKING TO GET TO THE NEXT LEVEL


Слайд 26SALES ENABLEMENT – MISSING ELEMENTS
Situation
Consequences


Слайд 27SALES ENABLEMENT – MISSING ELEMENTS
Situation
Consequences
Execution Gap


Слайд 28SALES FORCE ENABLEMENT – CUSTOMER CORE APPROACH
Situation


Слайд 29DESIGN POINT – CUSTOMERS AT THE CORE


Слайд 30CUSTOMER'S JOURNEY


Слайд 31


CUSTOMER CORE SFE FRAMEWORK
Integrated Content Management & Training Framework
Powered by enablement

& collaboration technology

Business Awareness
Skills, Knowledge, Cust. Mgmt.Strategies, Decision Dynamic Expertise


Слайд 32YOUR SITUATION – YOUR NEXT STEPS


Слайд 33BEHAVIORS THAT DRIVE WORLD-CLASS SALES PERFORMANCE


Слайд 34TOP 12 INITIATIVES SUMMARY


Слайд 35ATTRIBUTES OF WORLD-CLASS COMPETITORS

They love to compete…
Cards, sports or business
They practice

hard…
You don’t practice until you can do it right…
…you practice until you can’t do it wrong
They compete every day…
They always play to win
They want to compete against the best…
It’s the only way to get better
There is no cheating…
Cheating isn’t competing, it’s cheating
They are focused on results…
Close calls and nice tries don’t matter
Nothing beats winning…
2nd place is the first loser




Слайд 36THE PURSUIT OF WORLD-CLASS PERFORMANCE 2014 Miller Heiman Sales Best Practices Study


Слайд 37Thank you
For more information
SAVO Web Site: www.savogroup.com
Sales First Nation: www.savogroup.com/sales-first-nation/
SAVO Products: www.savogroup.com/products/
SAVO Phone: 312-276-7700


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