Introduction to podcasting презентация

@djgeoffe

and Software to Produce Your Content
> Creating, Distributing, Optimizing Your Podcast
> Hosting, Promotion, Directories for Your Podcast
> Analytics, Statistics, KPIs for Your Podcast
> Podcasting: The Future of Public Broadcasting or a Passing Fad?

to Disruptive FM – you give us 22 minutes weekly, we give you the tech business world. I’m your host Geoff Colon and we broadcast live every Thursday on the worldwide mobile web from the Emerald City of Seattle.”
What Do You Want to Learn?
What Do You Do?
What Podcasts Do You Listen To?

ARE YOU?

was invented because people listened to the initial programs on an iPOD (they did) via iTunes. While this is true, many also think the term podcasts was created because the POD term stands for…

PERSONAL ON DEMAND BROADCASTS!

to online radio, and they’re listening more every year.

> Over 1 billion podcast subscriptions were purchased in 2013.

> The number of unique monthly podcast listeners has tripled in the past five years, and the existence of podcasts is set to reinvent radio with the integration of Wi-Fi in many new cars, and growing consumer dependence on smart phones and other internet-connected devices.

> Podcasts offer several content marketing benefits that video and blogging can’t provide:

> Listeners can learn while being productive.

> Podcasts are convenient for users on all types of devices and in almost every setting.

> Any subject can find an audience (“The Long Tail” by Chris Anderson)

podcasting is a talking medium)
Personality
> Slowly
> Softly
> Consistently
Proper Mic Technique
> Distance
> Pop Filter
> Secure Your Mic
> Plug Your Headphones Into Your Mic (Monitor/Hear Your Voice!)

Pair of Headphones
A Laptop or Tablet (Mac or PC)

Software:
Garage Band
Audacity
Spreaker

Hobbyist Package cost (Around $100)
Headset
Audio-Technica ATH-M20X Headset About $50 from Amazon
Microphone
Audio-Technica ATR2100-USB Cardioid Dynamic USB/XLR Microphone About $60 from Amazon On Stage Foam-Type Mic WindscreenAbout $2 from Amazon

cost (Around $100)
Headset
Audio-Technica ATH-M20X Headset About $50 from Amazon
Microphone
Audio-Technica ATR2100-USB Cardioid Dynamic USB/XLR Microphone About $60 from Amazon On Stage Foam-Type Mic WindscreenAbout $2 from Amazon

Committed Package cost (Around $240)
Headset & Microphone
Same as above
Studio Boom Arm
Rode PSA1 Studio Boom Arm Around $100 from Amazon
Shock Mount
On Stage MY-420 Shock Mount About $35 from Amazon

cost (Around $420)
Headset
Audio-Technica ATH-M30X Pro Studio Headset Around $70 from Amazon
Microphone, Boom Arm, & Shock Mount
Rode Podcaster Booming Kit: Podcaster Mic, PSA1 Arm, and PSM1 shock mount About $350 from Amazon

to Make Sure All Audio Levels are Decent
More than one guest? Make sure you don’t interrupt and pitch to others so they have cues on when to speak (Think Improv!)
If you commit to 22 minutes or 30 minutes, record until the time is up. Remember, just because it’s on demand doesn’t mean it’s amateur!

CREATING

Host: Soundcloud, Spreaker, Liberated Syndication, Podbean, Buzzsprout, Hipcast
You can easily take the RSS code on these platforms once you upload your mp3 or mp4 file to input into the Apple Podcast Directory to create RSS subscriber feeds (so once people subscribe to your podcast, anytime you upload a new show, they will get pinged with that episode if they are subscribed)
You can also convert your mp3 file into an mv4 file and upload with an image to YouTube or SlideShare (which support video). This is another alternative channel to be discovered. Use Windows Movie Maker or iMovie on Mac. Or use a service like TunesToTube.com

DISTRIBUTING/HOSTING

promote:
Fill out information to describe your podcasts. These words reach search engines.
If you’re using services like Soundcloud or Spreaker, use their APIs to promote your content to Facebook, Twitter, LinkedIn, etc. That way with an upload of audio, each network is pinged with an update to your followers/audience (no additional steps required)
Use the HTML embed to post the podcast on your website, blog or to third party sites

OPTIMIZING

Streams
Geo-location tracking
Subscribers
Browser Identification
Referring Websites

MEASUREMENT

them effectively:
Search and Social Data
Creative Insights
Trending Topics
Social CRM
Platforms and Distribution

BEHAVIORAL TARGETING

Area Growth (Mass Transit)
Automation (Podcast App on iOS 8)
Distribution
Discovery
Lower Barrier To Entry
Enhances Reading
Professional and Personal Branding (It’s the New Blogging)

WHY IT WILL ONLY CONTINUE TO SURGE…

NPR
How To Grow Your Audience Through Collaboration by Jared Easley
Disruptive FM by Geoff Colon

INTRODUCTION TO PODCASTING

COLON

Body Level One
Body Level Two
Body Level Three
Body Level Four
Body Level Five

@djgeoffe
gcolon@microsoft.com
Podcast: https://www.spreaker.com/show/disruptive-fm
Blog: FuturistLab.Tumblr.Com
SlideShare: slideshare.net/geoffreycolon