Презентация на тему Introduction to Mozcon 2015

Презентация на тему Introduction to Mozcon 2015, предмет презентации: Маркетинг. Этот материал содержит 54 слайдов. Красочные слайды и илюстрации помогут Вам заинтересовать свою аудиторию. Для просмотра воспользуйтесь проигрывателем, если материал оказался полезным для Вас - поделитесь им с друзьями с помощью социальных кнопок и добавьте наш сайт презентаций ThePresentation.ru в закладки!

Слайды и текст этой презентации

Слайд 1

Слайд 2
Текст слайда:

“The internet is not a friendly place. Things that don't stay relevant don't even get the luxury of leaving ruins. They disappear.”

- Facebook’s Little Red Book

Слайд 3
Текст слайда:

Via Backchannel

Слайд 4
Текст слайда:

Via Google

Слайд 5
Текст слайда:

Google is willing to kill display ads to build a new way of funding web content

Слайд 6
Текст слайда:

Facebook is willing to admit defeat on its own products and pay billions to acquire other social players

Слайд 7
Текст слайда:

Google’s willing to sacrifice huge amounts of revenue to provide a better, more addictive user experience.

Слайд 8
Текст слайда:

Even Microsoft, long a bastion of protectionist thinking, is willing to hurt core products in order to innovate:

Via The Economist

Слайд 9
Текст слайда:

What About Us
Web Marketers?

Слайд 10
Текст слайда:

Historically, we’ve lagged the industry:

Google, Facebook, Web Users


Слайд 11
Текст слайда:

Our innovation is usually restricted to the areas we’re allowed to control and influence.

Слайд 12
Текст слайда:

It’s not certain what SEO will be as our
industry grows up…

Слайд 13
Текст слайда:

Would we risk our current value propositions

In order to innovate and grow?

Слайд 14
Текст слайда:

Will mobile, apps, brand, content, etc. become allies

Or will they be the trends that disrupt us?

Слайд 15
Текст слайда:

A Changing Industry

Слайд 16
Текст слайда:

We’ve seen massive growth in the number of web marketing professionals (greatest in content marketing & strategy)

Via Twitter & Optimal Targeting

Слайд 17
Текст слайда:

After substantial growth from 2010-2014, interest in social media and content marketing seem to be flattening.

Слайд 18
Текст слайда:

“SEO” remains the dominant term in our field.

Слайд 19
Текст слайда:

More time on brand strategy

More time on content curation

Less time on link building

More time managing people

More time on press & PR

More time on social media

More time on reputation mgmt

What an SEO does is in constant flux (2013 vs. 2015):

Слайд 20
Текст слайда:

We Face an Increasingly Complex Landscape

Слайд 21
Текст слайда:

More Searches, Searchers,
& Searches / Searcher Than Ever Before:

Via RKG’s Quarterly Digital Marketing Report

Слайд 22
Текст слайда:

But even with that growth, Google’s overall share
of referral traffic is shrinking

Some combo of social, direct, & referral traffic must be growing even faster.

Слайд 23
Текст слайда:

Google’s showing fewer ads on average. Whoa!

Слайд 24
Текст слайда:

But, they’re charging more, on average, per ad:

Perhaps Google’s sacrificing number of ads to boost quality and/or searcher happiness…

Слайд 25
Текст слайда:

Mobile has become huge and keeps growing,
but, weirdly hasn’t cannibalized desktop:

Слайд 26
Текст слайда:

Mobile search is growing rapidly,
while desktop search growth has flattened.

Via AJ Kohn & Comscore

Слайд 27
Текст слайда:

Some things stay the same: Google’s still ~90% of global search and ~80% of US search

Слайд 28
Текст слайда:

Facebook, similarly, sends about
90% of all social media referrals.

Слайд 29
Текст слайда:

This, despite the fact that Facebook organic reach is incredibly low (though better for small brands & pages):

Via Locowise

Слайд 30
Текст слайда:

Social traffic is creeping up on organic search in total referral volume for some verticals (like news/media)

Via Twitter

Слайд 31
Текст слайда:

But businesses that invest in multiple channels still see email & SEO as ROI leaders (social trails far behind)

How do you rate the following channels in terms of return on investment?

Via Econsultancy

Слайд 32
Текст слайда:

After years of facing off, the EU finally filed formal charges against Google for abusing their monopoly in shopping results.

Via NYTimes

Слайд 33
Текст слайда:

But, in the US, Google’s lobbying expenditures will probably keep American politicians from pursuing the company.

Via Reuters

Слайд 34
Текст слайда:

This, despite the FTC believing Google was guilty of some serious violations.


Слайд 35
Текст слайда:

Via Twitter

Search results continue to trend toward Larry Page’s vision of delivering a complete answer.

Слайд 36
Текст слайда:

Apps in search results create an entirely new market of potential customers/employers for SEOs.

Слайд 37
Текст слайда:

SEO for apps may help that medium reach the 65%+ of folks who don’t download any new apps.

Via Time.com

Слайд 38
Текст слайда:

Sadly, we’re losing our last source of keyword referral data as Bing, too, goes “not provided”

Via Bing

Слайд 39
Текст слайда:

All this Change Feels Overwhelming

Слайд 40
Текст слайда:

Mozcon 2015
is Here to Help

Слайд 41
Текст слайда:

We have a unique speaker selection process to bring diverse ideas from across the industry,

Слайд 42
Текст слайда:

A Mozcon App for both Android & iPhone

Слайд 43
Текст слайда:

The Monday night pub crawl across 6 bars in Belltown

Слайд 44
Текст слайда:

A special new event Tuesday night at Benaroya Hall - where Seattle’s Symphony plays - Mozcon Ignite!

Слайд 45
Текст слайда:

Wednesday night, of course, our party at The Garage

Слайд 46
Текст слайда:

A nifty selection of goodies to bring home

Слайд 47
Текст слайда:

The photobooth with Roger Mozbot

Слайд 48
Текст слайда:

Handmade espresso courtesy of our friends
from La Marzocco and Stumptown

Слайд 49
Текст слайда:

Moz engineers and product managers at our booths who’d
love to talk with you about what we should build next…

Слайд 50
Текст слайда:

Several new
Moz product launches…

Слайд 51
Текст слайда:

A team of Mozzers who want to help make your
experience here the best it can be.

Слайд 52
Текст слайда:

I have just one request…

Слайд 53
Текст слайда:

Get Ready for an Amazing

Слайд 54

Обратная связь

Если не удалось найти и скачать презентацию, Вы можете заказать его на нашем сайте. Мы постараемся найти нужный Вам материал и отправим по электронной почте. Не стесняйтесь обращаться к нам, если у вас возникли вопросы или пожелания:

Email: Нажмите что бы посмотреть 

Что такое ThePresentation.ru?

Это сайт презентаций, докладов, проектов, шаблонов в формате PowerPoint. Мы помогаем школьникам, студентам, учителям, преподавателям хранить и обмениваться учебными материалами с другими пользователями.

Для правообладателей