Презентация на тему Introduction to Mozcon 2015

Презентация на тему Introduction to Mozcon 2015, предмет презентации: Маркетинг. Этот материал содержит 54 слайдов. Красочные слайды и илюстрации помогут Вам заинтересовать свою аудиторию. Для просмотра воспользуйтесь проигрывателем, если материал оказался полезным для Вас - поделитесь им с друзьями с помощью социальных кнопок и добавьте наш сайт презентаций ThePresentation.ru в закладки!

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“The internet is not a friendly place. Things that don't stay relevant don't even get the luxury of leaving ruins. They disappear.”

- Facebook’s Little Red Book


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Via Backchannel


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Via Google


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Google is willing to kill display ads to build a new way of funding web content


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Facebook is willing to admit defeat on its own products and pay billions to acquire other social players


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Google’s willing to sacrifice huge amounts of revenue to provide a better, more addictive user experience.


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Even Microsoft, long a bastion of protectionist thinking, is willing to hurt core products in order to innovate:

Via The Economist


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What About Us
Web Marketers?


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Historically, we’ve lagged the industry:

Google, Facebook, Web Users

Marketers


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Our innovation is usually restricted to the areas we’re allowed to control and influence.


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It’s not certain what SEO will be as our
industry grows up…


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Would we risk our current value propositions

In order to innovate and grow?


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Will mobile, apps, brand, content, etc. become allies

Or will they be the trends that disrupt us?


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A Changing Industry


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We’ve seen massive growth in the number of web marketing professionals (greatest in content marketing & strategy)

Via Twitter & Optimal Targeting


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After substantial growth from 2010-2014, interest in social media and content marketing seem to be flattening.


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“SEO” remains the dominant term in our field.


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More time on brand strategy

More time on content curation

Less time on link building

More time managing people

More time on press & PR

More time on social media

More time on reputation mgmt


What an SEO does is in constant flux (2013 vs. 2015):


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We Face an Increasingly Complex Landscape


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More Searches, Searchers,
& Searches / Searcher Than Ever Before:

Via RKG’s Quarterly Digital Marketing Report


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But even with that growth, Google’s overall share
of referral traffic is shrinking

Some combo of social, direct, & referral traffic must be growing even faster.


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Google’s showing fewer ads on average. Whoa!


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But, they’re charging more, on average, per ad:

Perhaps Google’s sacrificing number of ads to boost quality and/or searcher happiness…


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Mobile has become huge and keeps growing,
but, weirdly hasn’t cannibalized desktop:


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Mobile search is growing rapidly,
while desktop search growth has flattened.

Via AJ Kohn & Comscore


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Some things stay the same: Google’s still ~90% of global search and ~80% of US search


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Facebook, similarly, sends about
90% of all social media referrals.


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This, despite the fact that Facebook organic reach is incredibly low (though better for small brands & pages):

Via Locowise


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Social traffic is creeping up on organic search in total referral volume for some verticals (like news/media)

Via Twitter


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But businesses that invest in multiple channels still see email & SEO as ROI leaders (social trails far behind)

How do you rate the following channels in terms of return on investment?

Via Econsultancy


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After years of facing off, the EU finally filed formal charges against Google for abusing their monopoly in shopping results.

Via NYTimes


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But, in the US, Google’s lobbying expenditures will probably keep American politicians from pursuing the company.

Via Reuters


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This, despite the FTC believing Google was guilty of some serious violations.

Via WSJ


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Via Twitter

Search results continue to trend toward Larry Page’s vision of delivering a complete answer.


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Apps in search results create an entirely new market of potential customers/employers for SEOs.


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SEO for apps may help that medium reach the 65%+ of folks who don’t download any new apps.

Via Time.com


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Sadly, we’re losing our last source of keyword referral data as Bing, too, goes “not provided”

Via Bing


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All this Change Feels Overwhelming


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Mozcon 2015
is Here to Help


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We have a unique speaker selection process to bring diverse ideas from across the industry,


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A Mozcon App for both Android & iPhone


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The Monday night pub crawl across 6 bars in Belltown


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A special new event Tuesday night at Benaroya Hall - where Seattle’s Symphony plays - Mozcon Ignite!


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Wednesday night, of course, our party at The Garage


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A nifty selection of goodies to bring home


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The photobooth with Roger Mozbot


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Handmade espresso courtesy of our friends
from La Marzocco and Stumptown


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Moz engineers and product managers at our booths who’d
love to talk with you about what we should build next…


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Several new
Moz product launches…


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A team of Mozzers who want to help make your
experience here the best it can be.


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I have just one request…


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Get Ready for an Amazing
Mozcon!


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