Interactive Content Marketing: The Future of Your Funnel презентация

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Julie Ritchie, Marketo

Manager
Marketo

will be time for a Q&A at the end
We will be recording the webinar for future viewing
All attendees will receive a copy of the slides and the recording of today’s webinar
Twitter hashtag: #LaunchPoint

that enable customers to find, attract, develop, and retain the best talent possible.

captivating
interactive content experiences and deploy them anywhere, anytime without IT or custom development.

Build Dialogue. Drive Engagement. Deliver Results.

eat

Sushi is
delicious

exchange for a white paper. With interactive content, the whole experience yields detailed information which the user willingly shares.” - DemandGen Report

and combine them based on a formula to generate numerical results. Typically they are used to calculate an increase/savings (often displayed as ROI).

user answers a series of questions.

Assessments are particularly powerful with an audience because they have a highly consultative feel and approach to a specific issue for users.

content and combine it with interactivity.

Typically, interactive white papers are a condensed version of the full white paper that highlight the core themes, and are paired with an assessment, survey, calculator or knowledge test.

too

How can we use interactivity to engage conversations?”
Existing Content Assets:
Previous less than successful assessment
Older spreadsheet based ROI tools
New assets being launched in other formats
Internal Ownership (who)
Marketing communications and digital marketers
Started in North America, rolled this to our UK office easily
Promotion
Social, Blogging, Website, House list, paid digital promotion
Great post-webinar follow up call to action – get’s people engaged one-to-one

matter
Lead your audiences on the right journeys
Collect data and make it structured and actionable
You already have most of what you need.

Parting Thoughts

Manager
Marketo