Overwhelmingly inflight retail is the place for luxury brands. For a start. behind each purchase is a story...
INFLIGHT SOCIAL MEDIA:
THE PERFECT PLATFORM
FOR LUXURY BRANDS
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INFLIGHT SOCIAL MEDIA: THE PERFECT PLATFORM FOR LUXURY BRANDS презентация
Содержание
- 1. INFLIGHT SOCIAL MEDIA: THE PERFECT PLATFORM FOR LUXURY BRANDS
- 2. Technology enhancing the customer experience and adding value to the bottom line
- 5. Live catwalk shows filmed and beamed instantly to store
- 6. Bringing the catwalk directly into stores and simultaneously on customers mobile devices
- 7. Making the runway a reality
- 8. Large screens magically turn into mirrors
- 9. A digital app engages with customers by recognising pre-programmed information
- 10. Within beauty areas, multi- functional screens show moving content or changing imagery
- 11. Digitally-enhanced interactive windows welcome shoppers with style tips based on their current outfit
- 12. 3M+ Facebook fans are selected and invited
- 13. Constant customer engagement via social channels
- 14. RFID continues to be a trend, used to track and release information
- 15. Your customised Trench – ultimate personalisation
- 16. Not since the Industrial Revolution have
- 17. The connected consumer
- 18. Boomers and Millennials will continue to influence retail. Source: Google Images
- 19. Social networks will serve as shopping platforms Source: Google Images
- 20. Loyalty-wise: points-for-purchase model will no longer be effective Source: Google Images
- 21. Retailers will continue to adopt and experiment with technology
- 22. Social Responsibility will be ever more important Source: Google Images
- 23. Data will become more accessible and powerful
- 24. More retailers will take control of
- 25. More e-commerce sites will set up offline locations Source: virgin.com
- 26. Retailers will localise their product mix and store formats will adapt and win
- 27. Mobile will continue to grow in all directions Source: Google Images
- 28. Stores with Omni-Channel will continue to thrive Source: Google Images
- 29. Bottom line is all about the customer experience Source: Google Images
- 30. ThoughtWorks worked with Domino’s Pizza to
- 32. A new style of IT emerging
- 33. A new style of IT emerging
- 34. THE CONSUMER JOURNEY AWARENESS EVALUATION PURCHASE USAGE
- 35. FUTURE-PROOF YOUR BUSINESS TODAY Technology products are
- 36. Why & Why Now DIGITAL TRANSFORMATION
- 37. why does it matter NOW? What makes
- 38. 1 VISION & LEADERSHIP Digital transformation
- 39. KEy elements 3 Key Elements for Digital
- 40. KEy elements 3 Key Elements for Digital
- 41. DIGITAL TRANSFORMATION KEY QUESTIONS Digital Customer Experience
- 42. THANK YOU For questions or suggestions: Ruth Harrison rharrison@thoughtworks.com
Technology enhancing
the customer experience and adding value to the bottom line
Слайд 1
Airline travel has always been deemed exotic, its mystique and the
status it gives passengers offers the perfect environment for the social media led enhancement of brand reputation.
Overwhelmingly inflight retail is the place for luxury brands. For a start. behind each purchase is a story...
Overwhelmingly inflight retail is the place for luxury brands. For a start. behind each purchase is a story...
Слайд 11Digitally-enhanced interactive windows welcome shoppers with style tips based on their
current outfit
Слайд 16Not since the Industrial Revolution have we seen such dramatic change
in the social landscape
Слайд 24More retailers will take control of their value chain and improve
order fulfilment
Source: Google Images
Слайд 30
ThoughtWorks worked with Domino’s Pizza
to bring customers closer to the ultimate
pizza ordering experience.
Слайд 34THE CONSUMER JOURNEY
AWARENESS
EVALUATION
PURCHASE
USAGE
REPURCHASE
ADVOCACY
DIRECT MAIL
PR
PRINT/TV
SOCIAL
E-MAIL
E-BOOK
WEBSITE
WEBINAR
BLOG
SOCIAL
SEO
E-COMMERCE
IN-STORE
CATALOG
APP
SALES
SMS
E-MAIL
COMMUNITY
SOCIAL
FAQ
E-MAIL
DIRECT MAIL
WEBSITE
SALES
COUPON
E-MAIL
REVIEWS
COMMUNITY
SOCIAL
EVENT
Connecting the dots of his journey.
You need
to look at your customer & the touchpoints & look at retail holistically.
Слайд 35FUTURE-PROOF YOUR BUSINESS TODAY
Technology products are customer engagement tools or services
consider these solutions
Individual product solutions will realise potential when they are part of a strategic plan.
Technology is your ENABLER
Focus your customer at the heart of your business
Identify and solve your business problems
Individual product solutions will realise potential when they are part of a strategic plan.
Technology is your ENABLER
Focus your customer at the heart of your business
Identify and solve your business problems
Слайд 37why does it matter NOW?
What makes digital transformation so important NOW?
* DCX - Digital Consumer Experience
Social business connections alone
are not enough.
Social business helps flatten traditional hierarchies by empowering employees to connect, communicate, and collaborate across traditional boundaries. But without a vision for how to compete in connected markets and how to create value for a digital customer, social is not the answer. When leadership recognizes that existing business models, systems and processes are ill-equipped to respond without big changes, digital transformation is inevitable.
Brands are out of touch with digital consumer behaviours.
Brands are out of touch with their digital customers. Companies are boosting technology budgets, but all is based on assumptions and not from research into the new customer journey. Brands lack the infrastructure to support next generation marketing efforts. Brands have to start using insights stemming from the new DCX* as the catalyst for internal digital transformation.
Digital transformation puts people at
the centre.
Every business says it’s customer-centric. Really? Leading companies put people at the center of change. They start with studying the data (digital footprints and preferences) plus behavior to learn where to prioritize technology, resources, and investments. The case for urgency
is made in updating an antiquated customer journey to a more accurate, adaptive, optimized DCX.
Слайд 381
VISION &
LEADERSHIP
Digital transformation an emergent movement, is not yet recognized
as a formal priority by most businesses.
This requires those leading to get a digital transformation program in motion to make the business case. But, the business case needs more than evidence or anecdotes; it needs a story and a vision for what it looks like and what it delivers.
THE 3 KEY ELEMENTS
What makes digital transformation so important NOW?
2
THE
DCX
Digital customer experience begins with research, studies behaviors and expectations throughout every stage of the customer lifecycle. With information, digital transformation takes shape by specifically aligning people, processes, and technologies against goals to map an effective journey for digital customers.
3
TRANSFORMATION
TEAM
Organizations form special teams to bring people together to start talking and put change into motion. These teams go by many names: digital circles, Centers of Excellence (CoE), rapid innovation teams, digital acceleration teams, and more.
Слайд 39KEy elements
3 Key Elements for Digital Transformation
Vision & Leadership
Digital Customer Experience
Digital
Trans-formation Team
Слайд 40KEy elements
3 Key Elements for Digital Transformation
Where are you?
Vision & Leadership
Digital
Customer Experience
Digital Trans-formation Team
Слайд 41DIGITAL TRANSFORMATION
KEY QUESTIONS
Digital
Customer
Experience
Vision &
Leadership
Digital
Transformation Team
WHO
DRIVES YOUR CHANGE PROGRAM?
WHERE DO
YOU WANT
TO TAKE THE BRAND?
WHAT
DOES YOUR
DCX LOOK
LIKE?
