- Главная
- Разное
- Дизайн
- Бизнес и предпринимательство
- Аналитика
- Образование
- Развлечения
- Красота и здоровье
- Финансы
- Государство
- Путешествия
- Спорт
- Недвижимость
- Армия
- Графика
- Культурология
- Еда и кулинария
- Лингвистика
- Английский язык
- Астрономия
- Алгебра
- Биология
- География
- Детские презентации
- Информатика
- История
- Литература
- Маркетинг
- Математика
- Медицина
- Менеджмент
- Музыка
- МХК
- Немецкий язык
- ОБЖ
- Обществознание
- Окружающий мир
- Педагогика
- Русский язык
- Технология
- Физика
- Философия
- Химия
- Шаблоны, картинки для презентаций
- Экология
- Экономика
- Юриспруденция
Inbound Marketing: The New SEO Lifecycle презентация
Содержание
- 1. Inbound Marketing: The New SEO Lifecycle
- 2. Hi, I’m Nicole Munoz... SEO
- 3. Have a question? We will be monitoring
- 4. What we will cover … The
- 5. The Evolution of SEO
- 6. Current State of SEO Research and Analysis
- 7. What Content Marketing is not! Article Marketing
- 8. What is Content Marketing?
- 9. How it is supposed to work...
- 10. How it really works….
- 11. The Problem: No Strategy when what we
- 12. Businesses that focus on “SEO” without a content plan will fail. Business Owner
- 13. Business Owner
- 14. Search Visibility Influencers
- 15. ON Site SEO Buyer Persona Buying Cycle
- 16. Blog Posts, Articles PDFs, White
- 17. What are the marketing goals of the new SEO Lifecycle?
- 18. Traffic
- 19. Lead Generation + Nurturing (Leads)
- 20. Customer Acquisition
- 21. State Your Purpose
- 22. Focus on your Buyer Personas
- 23. Not Keywords but rather WHO are you
- 25. PAST CUSTOMERS
- 26. SURVEYS AND ANALYSIS
- 27. DEMOGRAPHIC
- 28. PAIN POINTS
- 29. BUYER PERSONA
- 30. Map out Your Customer Buying Cycle Questions
- 31. Map Out Your Buying Cycle
- 32. 7 Stages of the Buying Cycle Pre-Awareness
- 33. 1. What questions does the persona
- 34. What questions is your persona asking in each stage?
- 35. What keywords connect to the questions?
- 36. Phrase Match and Related Keywords Reports
- 37. Competitive Positioning Map
- 38. Identify Competitors who are advertising
- 39. Are they a true competitor?
- 40. Referring Domains: Potential Link Acquisition, Paid Sponsorships or Paid Ads
- 41. Top Keywords for the Top Competitor
- 42. What is the most shared content based on the keywords?
- 43. What headlines can we use for content?
- 44. Pre-Awareness Product: Marketing Automation Software How can
- 45. Awareness What is marketing automation? Is marketing
- 46. Interest / Education What other marketing automation
- 47. Consideration Does this replace my CRM?
- 48. Justification How much does it cost? What
- 49. Purchase How soon can I start using
- 50. Post-Purchase How do I get setup? When
- 51. Create Your Inbound Editorial Calendar
- 52. Map out Blog Content Publication
- 53. Place Content On Blog First
- 54. Create a Lead Capture Strategy
- 55. Don’t waste
- 56. Add one lead magnet to the
- 58. Email Marketing Lead Magnet Campaign In Infusionsoft.
- 59. My 5/5/5 Strategy
- 60. 1 Billion 70 Million 332 Million
- 61. Paid Traffic Blg
- 63. Free $500 Marketing Strategy Giveaway Marketing Strategy
- 64. Work with Nicole
Слайд 2
Hi, I’m Nicole Munoz...
SEO + Inbound Marketing
ICP and Hubspot Certified
Speaker
Blogger
/nicolemunozfan
/nicolemunoz
Nicole
Слайд 3Have a question?
We will be monitoring questions on Twitter! Use Hashtags:
#inboundmarketing
and
Слайд 4What we will cover …
The Evolution of SEO
What is the
My 5/5/5 Formula for Success
Free Giveaway: One $500 Marketing Strategy Session to one lucky person!
Слайд 6Current State of SEO
Research and Analysis
Keyword Research
On Site
Coding
Content Marketing
Link Building
Ranking Report
Слайд 7What Content Marketing is not!
Article Marketing
If it is not good for
Article
Submissions
Article
Spinning
Private Blog
Networks
Guest Blog Posts for Links
Infographics for Links
Press Releases for Links
Слайд 11The Problem: No Strategy
when what we need
is a sniper strategy!
We
to content marketing…..
Слайд 14
Search Visibility Influencers
On Site Technical SEO
Usability Metrics
Bounce Rate
Time on Site
Click Through
SEO
Courtesy of SearchMetrics.com
http://www.searchmetrics.com/wp-content/uploads/seo-ranking-factors-2014.png
User Signals
Social
Backlinks
On Page (technical)
On Page (content)
Bounce Rate
Time on Site
Click Through Rate
Social Mentions and Shares
Brand Mentions + Brand Links
Authority Site
Natural, Earned Links
SEO
Site Speed
Image SEO
Fresh, Updated Content
Interlinking
Слайд 15ON Site SEO
Buyer Persona
Buying Cycle
Editorial Calendar
Content Creation
Content Amplification (SEO, Social, Paid)
Feedback
Link
Usability
Advanced Technical On Site SEO
Success!!
The Holistic Approach
Слайд 16
Blog Posts, Articles
PDFs, White Papers
Podcasts, Videos
Lead Magnets
Case Studies
Marketing Goals
Basic On Site
Define Buyer Personas
Map the Buyers Journey
Keyword Research
Competitive Research
Editorial Calendar
My 5/5/5 Strategy
Blogging
SEO
Social Media + Promotion
Competitive Link Acquisition with Content Placement
Relationship Building with Strategic Partners
Paid Ads (FB, Google Adwords, Outbrain)
Retargeting Campaigns
Engagement
Likes, Shares, Tweets
Comments
Bounce Rate
Click Through Rate
Time On Site
Advanced Technical SEO
Rankings
Слайд 21
State Your Purpose
Purpose: To have the best year
ever for our
Traffic x/month
Prospects x/month
Leads x/month
Sales x/month
GOALS
Strategies
Results
Слайд 327 Stages of the Buying Cycle
Pre-Awareness
Awareness
Interest / Education
Consideration
Justification
Purchase
Post-Purchase
Pain / Problem
Show the
Focus on their needs
Show worst case scenario if they don’t solve the problem
Solution
Problem-Solution Content
First Questions
Everyone Asks
What it is and how it can help them
More Information
How it works
How it will help them
Your Unique Process
Emotional Stage
Case Studies
Testimonials
Client Stories
Logic Stage
Price Comparison
Charts
Feature
Comparison
Us vs Them Content
Just the Facts
Shipping + Tax
Return Policy
Guarantee
Re-Assurance
Tell them they made the right decision
Show them how to use the product
Bonus and surprises
Слайд 33
1. What questions does the persona want to answer for each
8. What format should the Lead Magnet be in?
7. What is a good Lead Magnet for each stage?
6. What format should the content be delivered?
2. What keywords connect to the questions?
3. What is the most shared content based on the keywords?
4. What headlines can we use for our content?
5. Which stage do the headlines map to?
Content
Mapping
Слайд 44Pre-Awareness
Product: Marketing Automation Software
How can I get my sales team to
How can I know which leads are ready to buy?
How can I systemize our sales team efforts easily?
50% of marketing leads receive no follow-up from sales
6 tips on how to follow up with your sales leads
7 tips for successful lead follow-up
Lead follow-up strategies to save 70% of your sales
leads follow up
follow up on leads
follow up on your leads
lead management
lead scoring
Free Report / PDF
Free Video
Educational Blog Posts
Paid Ads to the Free Reports + Educational Content
Questions
Content Headlines
Keywords
Content Types
Слайд 45Awareness
What is marketing automation?
Is marketing automation right for my business?
Isn’t this
Will this replace my CRM?
Does marketing automation work?
What is marketing automation and why will it matter in 2015?
What is the difference between CRM and marketing automation?
10 Marketing automation tools that can save hundreds of hours.
what is marketing automation
crm for small business
software for small business
marketing automation tools
Blog Post
Infographics
Free Reports
Questions
Headlines
Keywords
Content Types
Слайд 46Interest / Education
What other marketing automation tools exist?
Is this the best
Is this going to meet my specific business needs?
What other features does it have?
Marketing Automation: The Greatest Asset in your Sales Arsenal
Marketing Automation for Law Firms
Do you need an email marketing or marketing automation tool?
marketing automation software
marketing automation tools
marketing automation companies
marketing automation vendors
Blog Posts
Infographics
Video
Podcast
Questions
Headlines
Keywords
Content Types
Слайд 47Consideration
Does this replace my CRM?
Will this help me to save
Will this help me to save money?
Will this help me to make more money?
4 ways to save time with marketing automation
How marketing automation saves you time and money.
How marketing automation boosts lead response time.
Marketing Automation: How to use email to shorten the sales cycle.
automated email marketing
email marketing automation
automated marketing solutions
Blog Posts
Case Studies
Testimonials
Video
Questions
Content Headlines
Keywords
Content Types
Слайд 48Justification
How much does it cost?
What is the ROI?
How much better will
Is this the best solution?
Which marketing automation software is the best?
OfficeAutoPilot vs Infusionsoft Review
MailChimp vs Infusionsoft; what to pick and why
infusionsoft vs hubspot
ontraport vs act-on
eloqua vs marketo
infusionsoft pricing
hubspot pricing
charts
graphics
infographics
ROI reports
Case Studies
Blog Posts
Questions
Content Headlines
Keywords
Content Types
Слайд 49Purchase
How soon can I start using it?
How many users?
What are the
Ultimate 2015 Marketing Automation Software Pricing Guide
Marketing Automation Pricing Comparisons
Marketing Automation Software Reviews
investing in marketing automation
marketing automation best practices
marketing automation price comparison
marketing automation pricing
Comparison Charts
Guides
Free Reports
Questions
Content Headlines
Keywords
Content Types
Слайд 50Post-Purchase
How do I get setup?
When can I get started on my
Are there any training manuals?
What are best practices?
What should I do first?
Marketing Automation Best Practices Guide
37 Marketing Automation Best Practices
The Definitive Guide to Marketing Automation
marketing automation best practices pdf
getting started with marketing automation
marketing automation implementation guide
PDF
User Guides
Step by Step Blog Posts
Video Walk Thru
Questions
Content Headlines
Content Types
Keywords
Слайд 55
Don’t waste your time and money on marketing strategies that aren’t
Map out 5 Lead Magnets Ideas
(One for Each of first 5 Stages)
Слайд 56
Add one lead magnet to the bottom of each blog post.
Match the lead magnets to the correct buying cycle stage!
Blog
Post
Call to
Action
Lead
Magnet
Слайд 62
Link Acquisition
Competitive Backlinks (LRT Backlink analysis)
Authority Links (Entrepreneur, Forbes, Inc, Industry
Media Mentions (Haro, ReporterConnect)
Sponsorships
(Paid ads)
Organizations (BBB, Chamber of Commerce)
Local Listings
(Yelp)
Blogs (Podcast Interviews, Guest Blog Posts)
Слайд 63Free $500 Marketing Strategy Giveaway
Marketing Strategy Session
Who are you selling
60 Minute Strategy Session
Identify Buyer Personas
Create Buyer’s Journey
90 Day Editorial Calendar with Blog Content Headlines
30 Minute Strategy Session to Review the Plan
Слайд 64
Work with Nicole
Go to: http://www.startrankingnow.com/contact-us-now to schedule a consultation!
Check out
Connect with me!
Facebook.com/nicolemunozfan
Facebook.com/startrankingnow
Twitter.com/nicolemunoz
Twitter.com/startrankingnow
