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HOW TO SURVIVE THE DEATH OF LINKBUILDING презентация
Содержание
- 1. HOW TO SURVIVE THE DEATH OF LINKBUILDING
- 2. LINKS ARE NOT DEAD
- 3. We don’t have a version like that
- 4. BUT LINK BUILDING HAS CHANGED COMPLETELY
- 5. Nearly Nice Really Naughty Quite
- 6. I am not denying that ‘bad’ links
- 7. 72 links on different subdomains of this
- 8. But I am saying that we have
- 9. WE STILL NEED TO BUILD LINKS, BUT WE NEED TO EARN THEM
- 13. KNOW YOUR AUDIENCE TO EARN YOU LINKS
- 14. Let’s create some content that we think
- 15. GA Audience and Interest Reports are awesome
- 16. ACTUAL INSIGHT!
- 17. Topics to cover Potential Topics Topics to Avoid
- 18. Some other free (or cheap) audience insight tools Really badass
- 19. Less likely to
- 20. People who have played roulette or poker
- 21. Link Reclamation - Handy tools to get links
- 22. THANK YOU!
LINKS ARE NOT DEAD
Слайд 3We don’t have a version like that which is exposed to
the public […] backlinks are still a really really big win in terms of quality for search results
Слайд 5Nearly Nice
Really Naughty
Quite Naughty
Automated
Paid
Incentivised
Earned
We can stop doing this.
Слайд 772 links on different subdomains of this site all with the
anchor text “broadband”.
Spun content on splogs with exact match anchor
Article submissions
Слайд 8But I am saying that we have a choice
Organic improvement for
a casino brand operating within the competitive ‘roulette’ sector through just earned links
Слайд 14Let’s create some content that we think people will like
Now let’s
make that content, put it in front of people and hope they like it
Let’s identify who our audiences and demographics are
Understand what content they consume, share and how they behave online
Based on this, let’s create content they are really likely to like
Слайд 19
Less likely to convert now, however a worthwhile long-term audience
Likely to
engage online
Aspirational
25-34
£35-£49k
Core
35-54
£50k+
Traditional
55+
50k+
Higher propensity to convert
Less likely to engage online
Most likely to convert
Least likely to engage online
Likely to engage
Likely to convert
Слайд 20People who have played roulette or poker online in the past
3 months…
93% more likely to be a male between 25-34
He’s also 87% more likely to be a regular cinema go-er.
Martial Arts
Teen Comedy
War
Rom Com?!
