- Главная
- Разное
- Дизайн
- Бизнес и предпринимательство
- Аналитика
- Образование
- Развлечения
- Красота и здоровье
- Финансы
- Государство
- Путешествия
- Спорт
- Недвижимость
- Армия
- Графика
- Культурология
- Еда и кулинария
- Лингвистика
- Английский язык
- Астрономия
- Алгебра
- Биология
- География
- Детские презентации
- Информатика
- История
- Литература
- Маркетинг
- Математика
- Медицина
- Менеджмент
- Музыка
- МХК
- Немецкий язык
- ОБЖ
- Обществознание
- Окружающий мир
- Педагогика
- Русский язык
- Технология
- Физика
- Философия
- Химия
- Шаблоны, картинки для презентаций
- Экология
- Экономика
- Юриспруденция
HOW TO IMPROVE YOUR FACEBOOK MARKETING презентация
Содержание
- 1. HOW TO IMPROVE YOUR FACEBOOK MARKETING
- 2. PLAN 1 year in advance ? quarters
- 3. Facebook ads don’t work People complain
- 4. Which is most important? PRODUCT LEADERSHIP MARGIN SALES and MARKETING?
- 5. #2: What are you selling? “Nothing happens until somebody sells something.” ~ Darren Hardy
- 6. #3: Example objectives Launch a new product
- 7. #4: Frame of mind marketing Google =
- 8. #5 – Target audiences HUGE variety of
- 9. The Daily Burn
- 10. Tracking URL http://dailyburn.com/blackfire?partner=amp&mtype=4&ldate= Q42014&grp=NF_P&crtv=trainer&sz=1200x627&kw=bf&gen=fem&age=45-54&dev=1&utm_source=amp&utm_medium=display&utm_campaign=NF_P&utm_content=trainer_bf
- 11. What worked? The right TARGET audience Compelling
- 12. Create 6-Figure Courses See: http://bit.ly/6figcourse
- 13. Create 6-Figure Courses
- 14. What worked? Well targeted Highly relevant Inviting
- 15. @marismith Hey John! Take us for a test drive!
- 16. #6 - Tracking pixels “Over 90% of
- 18. Convert using clear CTAs Social CTA
- 19. #7 - Be “socially devoted” FASTEST response
- 20. Mari says… Content is King, but engagement
- 21. Takeaways Use the 4-phase PROFIT SYSTEM for
- 22. marismith.com/fbbb
- 23. Social Media Certified Training Now accepting applications
PLAN 1 year in advance ? quarters Add value + build community + test, track & measure Business Page + Personal Profile #1: Mari’s 4-phase
Слайд 2PLAN 1 year in advance ? quarters
Add value + build community
+ test, track & measure
Business Page + Personal Profile
#1: Mari’s 4-phase profit system
Слайд 3Facebook ads don’t work
People complain – tried and failed
So many
SMEs trained to ‘just try it’
BUT…
User error!
Unclear message?
Confusing landing page?
Wrong target, or too wide?
KEY = education!
BUT…
User error!
Unclear message?
Confusing landing page?
Wrong target, or too wide?
KEY = education!
Слайд 6#3: Example objectives
Launch a new product
Drive in-store sales
Drive traffic to your
website
Increase online sales
Get more check-ins
Build your email list
Build brand awareness
Improve customer service
Increase online sales
Get more check-ins
Build your email list
Build brand awareness
Improve customer service
Слайд 7#4: Frame of mind marketing
Google = “search mode”
PROBLEM ? SOLUTION
Facebook =
“social mode”
CONNECT, SOCIALIZE
CONNECT, SOCIALIZE
Слайд 8#5 – Target audiences
HUGE variety of targeting options
Your own fanbase, +
their friends
OPF (other people’s fans)
Custom audiences
Your own database
Your own website traffic
Lookalike audience
OPF (other people’s fans)
Custom audiences
Your own database
Your own website traffic
Lookalike audience
Image: AdEspresso.com
Слайд 10Tracking URL
http://dailyburn.com/blackfire?partner=amp&mtype=4&ldate= Q42014&grp=NF_P&crtv=trainer&sz=1200x627&kw=bf&gen=fem&age=45-54&dev=1&utm_source=amp&utm_medium=display&utm_campaign=NF_P&utm_content=trainer_bf
Слайд 11What worked?
The right TARGET audience
Compelling ad title + creative – short,
succinct, relevant
Relevant image
Timely (new year’s resolutions, get fit)
Irresistible offer (free 30-day trial)
Social proof
CTA button
Dark post
Powerful landing page – no extraneous CTAs/offers
‘Frame of mind marketing’
Relevant image
Timely (new year’s resolutions, get fit)
Irresistible offer (free 30-day trial)
Social proof
CTA button
Dark post
Powerful landing page – no extraneous CTAs/offers
‘Frame of mind marketing’
Слайд 14What worked?
Well targeted
Highly relevant
Inviting image
Attractive, compelling ad
Asked question
Offered something for free
Great
offer
Excellent landing page
Frame of mind marketing
Excellent landing page
Frame of mind marketing
Слайд 18Convert using clear CTAs
Social CTA = to increase engagement ON Facebook
Sales/sign
up CTA = drive fans off Facebook
Слайд 19#7 - Be “socially devoted”
FASTEST response time wins
Warm, personal, human
Use first
names
@ tag
Surprise and delight
Think outside the box
@ tag
Surprise and delight
Think outside the box
Слайд 21Takeaways
Use the 4-phase PROFIT SYSTEM for content
SALES & MARKETING = most
important
Set clear OBJECTIVES for your campaigns
Integrate FRAME of MIND marketing
Create a SEAMLESS experience for your prospects
Build multiple TARGET audiences
Always use tracking PIXELS
SERVICE is the new social
Provide prompt, quality responses
Set clear OBJECTIVES for your campaigns
Integrate FRAME of MIND marketing
Create a SEAMLESS experience for your prospects
Build multiple TARGET audiences
Always use tracking PIXELS
SERVICE is the new social
Provide prompt, quality responses
