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How to Create Unforgettable Facebook Content презентация
Содержание
- 1. How to Create Unforgettable Facebook Content
- 2. About Rebekah Radice @RebekahRadice @PostPlanner #ViralWebinar
- 3. @AdamsConsulting @PostPlanner #ViralWebinar About Diana Adams
- 4. What We’re Going to
- 5. The more you know
- 6. Make a list of
- 7. Find Out What Content
- 8. Find Out What Content
- 9. Find Out What Content
- 10. Herman Melville once said,
- 11. People what to know
- 12. What makes you special?
- 13. Make Your Space Irresistible
- 14. 3. Share Content Your
- 15. Analyze, Share and Ideate
- 16. 4. Combine Search With
- 17. Save That Content Scroll
- 18. 5. Find Pages Liked
- 19. Consolidate Them Into an
- 20. 6. Repurpose Content From
- 21. Take One Piece of
- 22. Take One Piece of
- 23. Take One Piece of
- 24. 7. Mine Your Data
- 25. Use Post Planner to
- 26. Use That Data to Share Better Content
- 27. 8. Write Unforgettable Headlines
- 28. How to Create Clickable
- 29. Make Them Sexy According
- 30. 9. Get on the
- 31. How to Use Video
- 32. How to Use Video
- 33. 10. Ask Questions to
- 34. Types of Questions You
- 35. How to Get Inspired
- 36. Don’t Forget to Leverage Them Around Trending Topics
- 37. 11. Post Photo Quotes
- 38. Add Eye-Catching Images Consider
- 39. Let Images Help You Get Your Point Across
- 40. 12. Add Context to
- 41. 13. Post Frequently to
- 42. Get Started Today Love
- 43. Get Started Today
- 44. THANK YOU! @PostPlanner @RebekahRadice @AdamsConsulting
About Rebekah Radice @RebekahRadice @PostPlanner #ViralWebinar
Слайд 4
What We’re Going to Cover
How to share RIDICULOUSLY valuable content
Post
ideas that guarantee you beat Facebook edgerank
Content engagement hacks that will increase your reach by 650%
Content engagement hacks that will increase your reach by 650%
Слайд 5
The more you know about your fans, the better you can
provide likeable and shareable Facebook content.
Get Inside the Head of Your Fans
Слайд 6
Make a list of interests that are relevant to your business
-- if you own a restaurant, your list might include dining, cooking, recipes, health, etc.
Find Out What Content Your Fans Want
1.
Слайд 7
Find Out What Content Your Fans Want
Make a list of people/businesses
on Facebook who live or work within your area or range.
2.
Слайд 8
Find Out What Content Your Fans Want
3.
Compare those lists, pull out
the names that show up on both and use it for focused marketing effort.
Слайд 9
Find Out What Content Your Fans Want
Armed with this info, you
can now:
Target people nearby and not waste marketing dollars
Find other businesses for collaboration potential
Curate content from local Pages
Stop theorizing about your audience and begin working with hard data
Remember to save that interest list and keep refining it!
Target people nearby and not waste marketing dollars
Find other businesses for collaboration potential
Curate content from local Pages
Stop theorizing about your audience and begin working with hard data
Remember to save that interest list and keep refining it!
Слайд 10
Herman Melville once said,
It is better to fail in originality than
to succeed in imitation.
2. Create Original Content
Слайд 11
People what to know what makes you unique -- what sets
your business apart.
So tell them!
So tell them!
Shine a LIGHT on What Makes You Unique
Слайд 12
What makes you special?
Why should lookie-lou’s become Facebook fans?
What sets you
apart from your competition?
Use Facebook to provide answers to these questions.
Use Facebook to provide answers to these questions.
Create Differentiation
Слайд 13
Make Your Space Irresistible
Want to work from home? Love hanging with
your pet all day? Then Stella & Dot is for you!
Слайд 14
3. Share Content Your Fans Want to Read
Want to know what
kind of content your fans are interested in? Look to what they’re sharing!
Search: “articles shared by people who like “your page” or “articles shared by people who are not my friends but like “your page”
Search: “articles shared by people who like “your page” or “articles shared by people who are not my friends but like “your page”
Слайд 15
Analyze, Share and Ideate
Get post ideas
Share content you already know they
want to read
Create your own content around that idea
Create your own content around that idea
Слайд 16
4. Combine Search With the Facebook Save Feature
Search for articles by
industry influencers. For social media content, you could search: “articles shared by peg fitzpatrick”
Слайд 17
Save That Content
Scroll through the list and identify the articles you
think are valuable enough to save for later. These are now ready to share with your page!
Слайд 18
5. Find Pages Liked By People That Like Your Page
Want to
find other great content to share? Take a look at pages sharing similar content to yours!
Run a search: pages liked by people who like “your page”
Run a search: pages liked by people who like “your page”
Слайд 19
Consolidate Them Into an Easy to Share Folder
Now make that content
easily shareable. Add it to a Post Planner folder.
Слайд 20
6. Repurpose Content From Your Website
Blog posts
Infographics
ebooks
Tutorials
Landing pages for products
Promotional videos
Слайд 24
7. Mine Your Data for Best Post Types
Look to your Facebook
Analytics to analyze what’s working and what’s not.
Слайд 25
Use Post Planner to Dive Into Types of Content Shared
With Post
Planner, you can sort based on likes, clicks and shares. Look at images vs. links vs. status updates.
Слайд 27
8. Write Unforgettable Headlines
Headlines are super powerful!
Your goal = become
Buzzfeed worthyl
Слайд 28
How to Create Clickable Titles
Keep Them Short
Keep Them Intent Based
Keep Them
Targeted and Focused
and…
and…
Слайд 29
Make Them Sexy
According to Hubspot:
Have some fun with alliteration. "Foolproof Formula"
and "Writing Wonderful." It makes something a little lovelier to read, and that can have a subtle but strong impact on your reader.
Use strong language. Strong phrases (and, frankly, often negative ones) like "Kick-Ass," "Things People Hate," or "Brilliant" pack quite a punch. But use them in moderation.
Make the value clear. Presenting the format and/or contents to a reader helps make your content a little sexier.
Use strong language. Strong phrases (and, frankly, often negative ones) like "Kick-Ass," "Things People Hate," or "Brilliant" pack quite a punch. But use them in moderation.
Make the value clear. Presenting the format and/or contents to a reader helps make your content a little sexier.
Слайд 30
9. Get on the Video Bandwagon
Facebook Now Has Over 8 Billion
Video Views Per Day
Twice the amount users watched back in April, 2015 (via TheVerge.com)
Twice the amount users watched back in April, 2015 (via TheVerge.com)
Слайд 31
How to Use Video on Facebook
Don’t just create any video content,
create quality video content that connects with your audience.
Use Live Streaming Video
Tell Your Story
Get Animated
Слайд 32
How to Use Video on Facebook
Don’t just create any video content,
create quality video content that connects with your audience.
Use Live Streaming Video
Tell Your Story
Get Animated
Слайд 33
10. Ask Questions to Encourage Interaction
Posting thought-provoking questions to your Page
is one of the best ways to increase engagement. People love to talk if you give them a chance!
Слайд 34
Types of Questions You Should Post
Fill in the blank (e.g. “If
I could go anywhere in the world, I’d go to ______________”)
Trending topics (e.g. “Who are you cheering for in the upcoming finals?”)
Business-related questions (e.g. “What’s your favorite tool for increasing your productivity?”)
Product preferences with photos: Show the choices, then ask your fans which product they prefer.
Opinions on a blog post: Link to a post, then ask your fans a question about the post
Trending topics (e.g. “Who are you cheering for in the upcoming finals?”)
Business-related questions (e.g. “What’s your favorite tool for increasing your productivity?”)
Product preferences with photos: Show the choices, then ask your fans which product they prefer.
Opinions on a blog post: Link to a post, then ask your fans a question about the post
Слайд 37
11. Post Photo Quotes
Photos receive 53% more likes and 104% more
comments than the average post (some research suggests these numbers may be even higher). via wishpond.com
Слайд 38
Add Eye-Catching Images
Consider adding an image to every post. Even if
you just want to post a quick tip or piece of advice, find an eye-catching image to draw eyeballs.
Слайд 40
12. Add Context to Your Link Posts
If you want people to
click on links to your blog posts, be sure to provide a post excerpt, backstory or a "what's in it for them" blurb.
Слайд 41
13. Post Frequently to Get More Reach
Facebook organic post reach has
fallen over the past few years. This means your posts often reach only a small percentage of your fans.
Posting high-quality content more frequently can lead to better engagement and increased reach for your posts.
Posting high-quality content more frequently can lead to better engagement and increased reach for your posts.
Слайд 42
Get Started Today
Love annual for only $7 per month or $84
per year - that’s just .23 cents per day
bit.ly/viralwebinarfb
bit.ly/viralwebinarfb
Слайд 43
Get Started Today
With our *scientifically proven* content, you will skyrocket your
Likes, Shares, and Clicks!
Buffer says Post Planner users get 650% MORE ENGAGEMENT than the most popular social media tools.
Buffer says Post Planner users get 650% MORE ENGAGEMENT than the most popular social media tools.
