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How to Build a Personal Brand Online презентация
Содержание
- 1. How to Build a Personal Brand Online
- 2. Great Example of Someone Who’s Out of Touch
- 3. And Get’s Even More Out of Touch
- 4. A Little Background….
- 5. What We’ll Talk About Today……
- 6. Showing Up for Your Company Just 15%
- 7. Ultimate Goals for Brand You!
- 8. What is a Brand?
- 9. Defining Brand, Seth Godin A brand
- 10. Brand is Experience!
- 11. Brand is Experience!
- 12. Brand is Experience!
- 13. Brand is Experience!
- 14. What and Why Personal Branding?
- 15. Brand Building through PR & Social TRUSTED ESSENTIAL REMARKABLE UNMISTAKABLE
- 16. 27% of Time on Social Media Source: Experian Marketing Services c
- 17. Bonfires = Social/Community
- 18. Fireworks = PR/Events
- 19. Personal Brand Sweet Spot
- 20. Elements for Success
- 21. Source: Rand Fishkin, Moz.com Think Inbound
- 22. Integrated Personal/Company Brand Approach
- 23. Action – Start Architecting Your Personal Brand
- 24. My Book: Pioneers of Digital
- 25. Action 1 5 IN 5 ABOUT YOU
- 26. Think about your educational background. How
- 27. Action 2 PROFESSIONAL PURPOSE
- 28. To educate and inspire the business
- 29. In one sentence, sum up your professional purpose!
- 30. Action 3 PERSONAL BRANDING STATEMENT
- 31. Focusing on helping businesses and individuals
- 32. In no more than three sentences, sum up your professional you!
- 33. Online Personal Branding Strategies
- 34. Online Personal Branding Tactics
- 35. The Science of Great Content = AURA
- 36. USE IMAGES USE VIDEO INCLUDE LINKS BE
- 37. Well Thought Out Tweet
- 38. Always fancied a “wee dram”
- 39. Encourage Channel Hopping Link Content and Channels
- 40. Online Personal Branding Checklist
- 41. Online Personal Branding Checklist
- 42. Recommend a new photo as an avatar
- 43. Success Measurement
- 44. Success Measurement
- 45. Success Measurement
- 46. Success Measurement
- 47. Success Measurement
- 48. Next Steps 1) Actions >
- 49. Thank you! MEL@DelightfulCommunications.com @MELCARSON
- 50. Delightful’s Credentials 15 years of global integrated
Great Example of Someone Who’s Out of Touch
Слайд 6Showing Up for Your Company
Just 15% of people trust brand messages.
90%
of people will trust the opinion of a peer, friend or family member.
Overlap between brand’s followers and employees is just 8%.
Overlap between brand’s followers and employees is just 8%.
Слайд 9
Defining Brand, Seth Godin
A brand is the set of expectations, memories,
stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.
If the consumer doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.
If the consumer doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.
“
“
Слайд 21
Source: Rand Fishkin, Moz.com
Think Inbound Marketing
INBOUND MARKETING
SEO
Email
Research/White Papers
Infographics
Social Networks
Webinars
Document Sharing
Word of
mouth
Podcasting
Q+A sites
Direct/Referring Links
Social Bookmarking
Forums
Online Video
Blogging
News/Media/PR
Inbound marketing tactics amplify the brand and generate exposure through ensuring useful and relevant content is discoverable and shareable.
Слайд 26
Think about your educational background.
How did you get into your niche?
What
are your professional passions?
What do you find hard?
Where would you like to be in 3 year’s time?
What do you find hard?
Where would you like to be in 3 year’s time?
Слайд 28
To educate and inspire the business community to do meaningful and
enduring work using digital media (both on and offline) with tenacity, curiosity and good humor.
My Professional Purpose
Слайд 31
Focusing on helping businesses and individuals achieve success through enduring social
media, digital PR and personal branding strategies, my 14 years online advertising industry experience and 7 years at Microsoft as their Digital Marketing Evangelist, enables me to provide counsel to my clients that is truly relevant, robust and real-time.
Always striving to keep pace with the ever-changing nature of digital media and technology, I aim to improve my clients’ competitive position through partnership, tenacity and accountability.
Always striving to keep pace with the ever-changing nature of digital media and technology, I aim to improve my clients’ competitive position through partnership, tenacity and accountability.
My Personal Branding Statement
Слайд 35The Science of Great Content = AURA
The DNA of successful and
enduring digital content has FOUR main elements:
AUTHENTIC
RELEVANT
ACTIONABLE
USEFUL
Слайд 36USE IMAGES
USE VIDEO
INCLUDE LINKS
BE TWEETABLE
Multimedia Drives Reach & Engagement
Add multimedia elements
to your blog posts and articles to increase reach, engagement, shares & views.
Source: PR Newswire
Слайд 38
Always fancied a “wee dram” on a beautiful Scottish Island filled
with coastal walks and magnificent wildlife? Leave your rental car keys behind on this tour of 8 of Scotland’s finest whiskey distilleries. “Like” and we’ll do a little jig!
Well Thought Out Facebook Update
Слайд 42Recommend a new photo as an avatar for cross-social channel use
too!
Optimize Offline Image
Successfully wear your Personal Brand in person as well as share it on digital platforms. Make what you say the focus, not how badly you dress!
Слайд 48
Next Steps
1) Actions > 5 in 5, Professional Purpose & Personal
Branding Statement
2) Revisit LinkedIn and other social profiles to make them more discoverable, sharable & memorable
3) Have fun and good luck…
Слайд 50Delightful’s Credentials
15 years of global integrated marketing/digital PR experience
Speaker, blogger and
published author
Former Microsoft Digital Marketing Evangelist.
Early-adopter who helped spearhead Microsoft’s foray into Social Media & Digital PR back in 2006
Has spoken about digital, search and social advertising and marketing at over a hundred conferences around the world
Ran event social media strategy and execution at 4 Cannes Lions and 3 Advertising Week NYC events generating over 3m earned media impressions and engagements
Fun Fact: Played the “Young Joe Cocker” in the music video “N’Oubliez Jamais” alongside French cinema icon Catherine Deneuve
Former Microsoft Digital Marketing Evangelist.
Early-adopter who helped spearhead Microsoft’s foray into Social Media & Digital PR back in 2006
Has spoken about digital, search and social advertising and marketing at over a hundred conferences around the world
Ran event social media strategy and execution at 4 Cannes Lions and 3 Advertising Week NYC events generating over 3m earned media impressions and engagements
Fun Fact: Played the “Young Joe Cocker” in the music video “N’Oubliez Jamais” alongside French cinema icon Catherine Deneuve
Mel Carson is Delightful Communication’s Founder:
