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Alisa Miller, 2014
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How to be a Storytelling Superhero презентация
Содержание
- 2. How to be a Storytelling Superhero Transformation
- 3. Goals of the Superhero Framework Create a
- 4. A ‘Storytelling Ecosystem’ is… ”
- 5. Storytelling Ecosystems … Emerge from billions
- 6. Why does this matter? Storytelling ecosystems are
- 7. Seven Storytelling Superpowers Telepathy. Reading minds is
- 8. The ‘Justice League’ of
- 9. Up, Up and Away! So if you
- 10. More on:
How to be a Storytelling Superhero Transformation is underway at the intersection of storytelling, social media and your mobile device. If you can see it, you’ll have access to the powers
Слайд 2How to be a Storytelling Superhero
Transformation is underway at the intersection
of storytelling, social media and your mobile device. If you can see it, you’ll have access to the powers of a superhero. You could even become a superhero in your own right and can take your place in the Justice League. After all don’t we all want to save the world in our own special way?
Слайд 3Goals of the Superhero Framework
Create a fun way to talk about
digital storytelling and social media
Capitalize on ‘storytelling superpowers’
Cut through digital noise pummeling every user
Capitalize on ‘storytelling superpowers’
Cut through digital noise pummeling every user
Alisa Miller, 2014
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Слайд 4A ‘Storytelling Ecosystem’ is…
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A dense, dynamic network of story ‘molecules’
that helps individuals and organizations build meaning, belonging and usefulness.
Alisa Miller, 2014
Слайд 5Storytelling Ecosystems …
Emerge from billions of interactions between individuals, brands,
devices.
Each new combination of story molecules can foster a sense of deeper meaning, connection, togetherness and usefulness.
Shaped around social platforms (e.g. YouTube, Facebook, Twitter, LinkedIn and Pinterest) in concert with other branded sites/experiences/applications.
Each platform has its own strengths, vulnerabilities, participants and culture
Dominant platforms possess “Superpowers” making them ecosystems with Superhero status
Each new combination of story molecules can foster a sense of deeper meaning, connection, togetherness and usefulness.
Shaped around social platforms (e.g. YouTube, Facebook, Twitter, LinkedIn and Pinterest) in concert with other branded sites/experiences/applications.
Each platform has its own strengths, vulnerabilities, participants and culture
Dominant platforms possess “Superpowers” making them ecosystems with Superhero status
Alisa Miller, 2014
Слайд 6Why does this matter?
Storytelling ecosystems are vitally important because they drive
both breadth of reach and engagement with and between users. And reach and engagement are essential to building brands, impact, community, revenue, and overall growth.
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Alisa Miller, 2014
Слайд 7Seven Storytelling Superpowers
Telepathy. Reading minds is pretty cool.
Co-Creating. Creating empowers.
Combining content from amateurs, professional, and somewhere in between can be powerful.
Narrative “Punch.” Drama makes the world go round.
Nesting and Clustering. Discovery can be thrilling. Deep discover-ability that is built from a combination of who you follow, what you share and what you comment on and clip, save, and/or like.
Cool, Powerful Tools and Gadgets. Gizmos make life better. By design, platforms/sites have useful features solve a problems that sometimes you didn't know you had.
Morphing. Changing shape. Creating new compilations, and curations that can delight and have not been previously seen or offered before and delivering appreciable value.
Organizing. Making good @#$% happen. Superpowers are enhanced when superheroes work together and with the public for the common good.
Narrative “Punch.” Drama makes the world go round.
Nesting and Clustering. Discovery can be thrilling. Deep discover-ability that is built from a combination of who you follow, what you share and what you comment on and clip, save, and/or like.
Cool, Powerful Tools and Gadgets. Gizmos make life better. By design, platforms/sites have useful features solve a problems that sometimes you didn't know you had.
Morphing. Changing shape. Creating new compilations, and curations that can delight and have not been previously seen or offered before and delivering appreciable value.
Organizing. Making good @#$% happen. Superpowers are enhanced when superheroes work together and with the public for the common good.
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Alisa Miller, 2014
Слайд 9Up, Up and Away!
So if you haven’t already, put on your
cape, channel your inner superhero, jump in, experiment, learn and tap the collective storytelling force to make the world a better place, one story at a time!
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Alisa Miller, 2014
Слайд 10More on:
How to be a Storytelling Superhero
Alisa Miller, 2014
How to be a Storytelling Superhero
LinkedIn:
https://www.linkedin.com/pulse/article/20141203192830-6846205-how-to-be-a- storytelling-superhero?trk=prof-post
Medium:
https://medium.com/@alisaamiller/how-to-be-a-storytelling-superhero-101-cd48d30cca71
https://medium.com/@alisaamiller/how-to-be-a-superhero-101-part-2-e882c5b185b9
Alisa Miller
@alisaamiller
https://www.linkedin.com/in/alisamiller
PRI
www.pri.org
@pri
