Презентация на тему How to be a Storytelling Superhero

underway at the intersection of storytelling, social

media and your mobile device. If you can see it, you’ll have access to the powers of a superhero. You could even become a superhero in your own right and can take your place in the Justice League. After all don’t we all want to save the world in our own special way?

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Alisa Miller, 2014

way to talk about digital storytelling and

social media

Capitalize on ‘storytelling superpowers’

Cut through digital noise pummeling every user

Alisa Miller, 2014

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network of story ‘molecules’ that helps individuals

and organizations build meaning, belonging and usefulness.

Alisa Miller, 2014

interactions between individuals, brands, devices.

Each new combination

of story molecules can foster a sense of deeper meaning, connection, togetherness and usefulness.

Shaped around social platforms (e.g. YouTube, Facebook, Twitter, LinkedIn and Pinterest) in concert with other branded sites/experiences/applications.

Each platform has its own strengths, vulnerabilities, participants and culture




Dominant platforms possess “Superpowers” making them ecosystems with Superhero status

Alisa Miller, 2014

important because they drive both breadth of

reach and engagement with and between users. And reach and engagement are essential to building brands, impact, community, revenue, and overall growth.

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Alisa Miller, 2014

cool.

Co-Creating. Creating empowers. Combining content from

amateurs, professional, and somewhere in between can be powerful.

Narrative “Punch.” Drama makes the world go round.

Nesting and Clustering. Discovery can be thrilling. Deep discover-ability that is built from a combination of who you follow, what you share and what you comment on and clip, save, and/or like.

Cool, Powerful Tools and Gadgets. Gizmos make life better. By design, platforms/sites have useful features solve a problems that sometimes you didn't know you had.

Morphing. Changing shape. Creating new compilations, and curations that can delight and have not been previously seen or offered before and delivering appreciable value.

Organizing. Making good @#$% happen. Superpowers are enhanced when superheroes work together and with the public for the common good.

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Alisa Miller, 2014

Storytelling

Ecosystems

Alisa Miller, 2014

already, put on your cape, channel your

inner superhero, jump in, experiment, learn and tap the collective storytelling force to make the world a better place, one story at a time!

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Alisa Miller, 2014

How to be a Storytelling Superhero

Alisa Miller, 2014

How to be a Storytelling Superhero
LinkedIn:
https://www.linkedin.com/pulse/article/20141203192830-6846205-how-to-be-a- storytelling-superhero?trk=prof-post

Medium:
https://medium.com/@alisaamiller/how-to-be-a-storytelling-superhero-101-cd48d30cca71

https://medium.com/@alisaamiller/how-to-be-a-superhero-101-part-2-e882c5b185b9

Alisa Miller
@alisaamiller
https://www.linkedin.com/in/alisamiller

PRI
www.pri.org
@pri