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How GoDaddy’s Engaged Employees Fueled a Branding Reset презентация
Содержание
- 1. How GoDaddy’s Engaged Employees Fueled a Branding Reset
- 2. #EngageU How GoDaddy’s Engaged Employees Fueled a
- 3. When employees are engaged and well-informed, they will engage and inform their network. #EngageU
- 4. Employee Engagement Leads to Employee Advocacy
- 5. Why Don’t Employees Already Advocate? 55% of
- 6. What inspired GoDaddy to get started with employee advocacy?
- 7. GoDaddy Wanted to Change their Brand Image
- 8. #EngageU “If we really wanted to make
- 9. GoTeam Gets the Green Light Launched in
- 10. #EngageU “The GoTeam employee advocacy program has
- 11. What types of content engage GoDaddy employees?
- 12. Content that Engages GoDaddy Employees Thought Leadership
- 13. How GoTeam Champions Customer Stories Enable employees
- 14. How GoTeam Drives Change #EngageU GoTeam empowers
- 15. GoDaddy Empowers Employees to Join the Conversation #EngageU
- 16. #EngageU “GoDaddy employees are proud to be
- 17. How does GoDaddy keep employees engaged in the program?
- 18. How GoDaddy Activates Employee Advocates Started rolling
- 19. What do you see for the future of GoTeam?
- 20. Looking Ahead: Accelerate Engagement with Better Content
- 21. Looking Ahead: Accelerate Engagement Through Mobile Apps
- 22. #EngageU “With the mobile component, we hope
- 23. Communication Messages and Quality Employees feel Drained
- 24. SocialChorus surveyed 1,000 employees from enterprise companies. #EngageU
- 25. Workplace Communication Needs to Improve Both employees
- 26. The use of mobile to accomplish everyday
- 27. Create a Consumer Experience for Employees Employee
- 28. Meet the Only Daily News App
- 29. Interested in Learning More? #EngageU Download our
- 30. Thank you!
#EngageU How GoDaddy’s Engaged Employees Fueled a Branding Reset Stacey DePolo Social Media Manager at GoDaddy @sdepolo Dave Hawley VP of Marketing at SocialChorus @DaveHawley33
Слайд 2#EngageU
How GoDaddy’s Engaged Employees Fueled a Branding Reset
Stacey DePolo
Social Media Manager
at GoDaddy
@sdepolo
@sdepolo
Dave Hawley
VP of Marketing at SocialChorus
@DaveHawley33
Слайд 3When employees are engaged and well-informed, they will engage and inform
their network.
#EngageU
Слайд 4Employee Engagement Leads to Employee Advocacy
Employees who feel connected with
the brand are also more empowered to advocate for the brand.
93% of employees say they would be good at advocating for the brand
87% of employees see the career benefits of advocating for the brand
93% of employees say they would be good at advocating for the brand
87% of employees see the career benefits of advocating for the brand
#EngageU
Слайд 5Why Don’t Employees Already Advocate?
55% of employees don’t share about the
brand because they are worried they’ll get in trouble
44% of employees don’t know what information they can and can’t share
44% of employees don’t know what information they can and can’t share
#EngageU
Слайд 7GoDaddy Wanted to Change their Brand Image
Edgy advertising was off-putting to
customers -- reputation and brand sentiment was at a low
Reset the brand image by aligning brand messaging to internal culture
Employees know the brand best -- tap into their pride to share the real GoDaddy story
Reset the brand image by aligning brand messaging to internal culture
Employees know the brand best -- tap into their pride to share the real GoDaddy story
#EngageU
Слайд 8#EngageU
“If we really wanted to make this about-face as a brand,
we needed to harness our employees’ passion to tell our story.”
Stacey DePolo
Social Media Manager at GoDaddy
@sdepolo
Слайд 9GoTeam Gets the Green Light
Launched in January 2015
Allows employees to discover
and share the latest company and industry news and content
22,000+ employee shares
44,000+ audience engagements
$50M+ social impressions
22,000+ employee shares
44,000+ audience engagements
$50M+ social impressions
#EngageU
Слайд 10#EngageU
“The GoTeam employee advocacy program has been vital in scaling brand
awareness beyond the capacity of our social team.”
Stacey DePolo
Social Media Manager at GoDaddy
@sdepolo
Слайд 12Content that Engages GoDaddy Employees
Thought Leadership Content
Helpful tips and content for
customers
Take Action Now
Company programs and contributions
GoDaddy Life & News
Company news and content
Employee Generated Content
Employee submitted content in the program
Take Action Now
Company programs and contributions
GoDaddy Life & News
Company news and content
Employee Generated Content
Employee submitted content in the program
#EngageU
Слайд 13How GoTeam Champions Customer Stories
Enable employees to live the brand promise
-- Manifesto of Kickass
Help very small businesses globally, start, run and thrive
Make it easy for employees to celebrate customers’ successes with their networks
Help very small businesses globally, start, run and thrive
Make it easy for employees to celebrate customers’ successes with their networks
#EngageU
Слайд 14How GoTeam Drives Change
#EngageU
GoTeam empowers employees to support causes that are
important to them, the company, and their customers
Women in Tech
Net Neutrality
Veterans in the Workplace
Women in Tech
Net Neutrality
Veterans in the Workplace
Слайд 16#EngageU
“GoDaddy employees are proud to be part of an organization that
takes a stand on these issues. Knowing this motivates and inspires them.”
Stacey DePolo
Social Media Manager at GoDaddy
@sdepolo
Слайд 18How GoDaddy Activates Employee Advocates
Started rolling it out by department
Company-wide town
hall meetings
Recruitment roadshow
Continue to motivate employees through:
Email notifications and prompts
Fresh and relevant content
Competitions and incentives
Recruitment roadshow
Continue to motivate employees through:
Email notifications and prompts
Fresh and relevant content
Competitions and incentives
#EngageU
Слайд 20Looking Ahead: Accelerate Engagement with Better Content
Optimize content strategy
Employee feedback and
surveys
Improve content relevancy through Content Channels
By customer vertical and interests
By employee location
Improve content relevancy through Content Channels
By customer vertical and interests
By employee location
#EngageU
Слайд 21Looking Ahead: Accelerate Engagement Through Mobile Apps
Improve internal communications
Mobile app
Push notifications
Customized
content
#EngageU
Слайд 22#EngageU
“With the mobile component, we hope to activate our advocates with
real-time notifications and content.”
Stacey DePolo
Social Media Manager at GoDaddy
@sdepolo
Слайд 23Communication Messages and Quality
Employees feel
Drained
A knowledge worker spends most of the
week gathering and communicating
information:
Reading and answering email
Searching and gathering information
Communicating and collaborating internally
Communicating and collaborating externally
Publishing information
Actual Work: Managing projects and people, analyzing information, creating content, and other structured tasks
Слайд 25Workplace Communication Needs to Improve
Both employees and managers agree that there
isn’t enough effective communication internally.
94% of employees want to hear more about what is going on from leadership
68% of executives believe they do a “good” job of communicating
94% of employees want to hear more about what is going on from leadership
68% of executives believe they do a “good” job of communicating
#EngageU
…Only 21% of employees agree
Слайд 26The use of mobile to accomplish everyday tasks is increasing —
especially for working professionals.
#EngageU
Слайд 27Create a Consumer Experience for Employees
Employee communication strategies that adapt to
consumer expectations work better. The majority of your workforce wants to receive company information via a mobile app.
82% of Millennials
76% of Gen X
54% of Baby Boomers
82% of Millennials
76% of Gen X
54% of Baby Boomers
#EngageU
Слайд 28
Meet the Only Daily News App for Work
The SocialChorus app connects
employees to the latest news and company content to increase productivity, engagement and advocacy.
Слайд 29Interested in Learning More?
#EngageU
Download our ebook
4 Steps to Launching an Employee
Engagement & Advocacy Program in 30 Days
http://bit.ly/4stepstolaunch
http://bit.ly/4stepstolaunch
Request a Customized Demo
415.655.2700
http://www.socialchorus.com/tour
info@socialchorus.com
