How can we make the #PANDA Happy ? презентация

the #PANDA Happy ?

William Rock
Conversion Analytics Specialist

100% ToolSet Advocate ( Giving Webmasters A Competitive Advantage )

Game Over

Protect Your Company from

I am Just a Geek that Enjoys Helping Others ..

through years of past experience and have been developing marketing strategies for companies on Google since 1998.
Specializing In:
Conversion Analytics Strategy / Training
Business Marketing Seminars
Internet Marketing Strategy
WebSite Design / Marketing Forensics / Security
Video / Editing
….. and Much More

William Rock
Conversion Analytics Specialist

have missed the last LIVE Demo,
Please follow the link below for more details from the Past Discussion:

All About the Panda Algorithm @ http://www.semrush.com/blog/all-about-the-google-panda-algorithm/
The Webinar that Followed @ http://www.semrush.com/webinars/surviving-panda-tips-to-save-your-rank

!
and Landed in OZ “Kansas / Missouri” in #2005


Since then I have seen #TWISTERS in Ranking especially after #2012
when panda and penguin really started affecting Webmasters Worldwide.

And Since, I have focused on helping Small to Large Business with growing their knowledge helping them put their company in the eyes of customers online :)

One Visitor at a Time, just like the Old Days of Business ...

Google Panda Algorithm Back on Aug 3, 2012
@ https://goo.gl/AdCXXT

How Google's Panda Update Changed SEO Best Practices Forever
Whiteboard Friday
Totally worth checking into :)

Recover by looking into issues within Google Analytics, Google Webmaster Tools / Search Console looking for minor changes we can make for a better Visitor Experience Increasing SALES vs. Just Rankings ..

At the same time evaluating the data to best understand the Visitor
??? What can we do as webmasters to Improve those conversions

Learn from your DATA :)

Let’s Get Started :)

for the Average Webmaster …

??? Once You sign up for the Free Trial of SEMrush
You get DATA within a few Minutes :) Super Fast
SEMrush Overview Report - Just Type in your URL and BINGO + Raw Data
SEMrush Audit Report - What can we FIX for the Best Visitor Experience
SEMrush Lost Rank Report - Allowing us to see pages within the website that can be modified for better user experience.

What can we find to #FIX ???

Let’s Get into the Data

you still focused on RANK or can you Move Towards a Better Visitor Experience.

What Are You Tracking ?

Oops, I changed Theme ...

Mind, this is a Smaller Website

was called the Google Farmer Update, and then changed to the Google Panda Update later in April 11, 2011. Reference http://moz.com/google-algorithm-change#2011

The name “Panda” comes from Google engineer Navneet Panda, who developed the technology that made it possible for Google to create and implement the algorithm.
@ https://plus.google.com/+NavneetPanda

GEEK History :)

a Second or Two …

As Webmasters We in the Past Chased Algorithms …. RIGHT ! ??? What about the Visitor .. did they convert or just BOUNCE
I want US to Think of Things in a Different Light Especially with the SHOPPING Season coming up for many online stores.
What you doing different than your competition ??
??? What do you have that others do not ? Why should I #BUY from U

ARE U READY ?

OOPS Changed Themes Again ..

Tools

SiteMapDoc @ http://www.sitemapdoc.com
XML-Sitemaps @ https://www.xml-sitemaps.com

Page Speed Tests
GTmetrix @ https://gtmetrix.com
Google Analytics Page Speed Report @ https://goo.gl/8rhvQF

Website’s Mobile Friendly Rating
Google Mobile Test @ https://www.google.com/webmasters/tools/mobile-friendly/

ScreenFly Test What the Visitor Will See @ http://quirktools.com/screenfly/

for Peace of Mind with your Online Business and Your Visitors. Just Imagine if one day you came into the office to find out you have been HACKED. YIKES

Believe it or NOT Google has an Algorithm for that @ http://goo.gl/7aELJ9 - How Google Handles Hacked Websites (Official Site from Google)

Free Scans:
Sucuri Site Check @ https://sitecheck.sucuri.net/
Qualys SSL Scan @ https://www.ssllabs.com/ssltest/analyze.html
Qualys Vulnerability Scan @ https://www.qualys.com/forms/freescan/website-scan/

continue to provide visitors with the best user experience.

We are going to see the Google Panda as well many other quality score based adjustments in the future.

Google is getting smarter with the use of the Knowledge Graph and Machine Learning.

It is important to stay current with your online presence, and provide your visitors the best user experience possible. At the End of the DAY we need qualified traffic that turns into a Sale.

Use Technology to your Competitive Advantage :)

By Step

All About the Google Panda Algorithm
http://goo.gl/VZRQ41

to those who submitted their websites for Review…..

LET’S Go :)

a TRY :)