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Holiday Retail Email Lookbook презентация
Содержание
- 1. Holiday Retail Email Lookbook
- 2. Though Christmas comes but once a year,
- 3. Five Phases of Holiday Marketing Pre-Holiday Black
- 4. Five Phases of Holiday Marketing Pre-Holiday 1
- 5. Spring Black Friday Pre-Holiday Oracle Confidential
- 6. Spring Black Friday Pre-Holiday Oracle Confidential
- 7. Christmas in July Pre-Holiday Oracle Confidential
- 8. Christmas in July Pre-Holiday Oracle Confidential
- 9. Five Phases of Holiday Marketing Black November
- 10. Black November 2 Holiday
- 11. Holiday Headers and Gift Services Footers
- 12. Core Holiday Messaging Black
- 13. Core Holiday Messaging Black
- 14. Five Phases of Holiday Marketing Thanksgiving Weekend
- 15. Thanksgiving Day Thanksgiving Weekend Oracle
- 16. Thanksgiving Day Thanksgiving Weekend
- 17. Black Friday Thanksgiving Weekend
- 18. Black Friday Thanksgiving Weekend
- 19. Black Friday Thanksgiving Weekend
- 20. Black Friday Weekend Thanksgiving Weekend
- 21. Black Friday Weekend Thanksgiving Weekend
- 22. Cyber Monday Thanksgiving Weekend Oracle
- 23. Cyber Monday Thanksgiving Weekend Oracle
- 24. Cyber Week Thanksgiving Weekend
- 25. Five Phases of Holiday Marketing Countdown to
- 26. Green Monday Countdown to Christmas
- 27. Green Monday Countdown to Christmas
- 28. Parade of Order Deadlines Countdown to
- 29. Parade of Order Deadlines Countdown to
- 30. Free Shipping Day Countdown to
- 31. eGift Card Time Countdown to
- 32. eGift Card Time Countdown to
- 33. Last Minute Gifts Countdown to
- 34. Last Minute Gifts Countdown to
- 35. Five Phases of Holiday Marketing After-Christmas Period
- 36. Season’s Greetings After-Christmas Period
- 37. Season’s Greetings After-Christmas Period Oracle
- 38. After-Christmas Sales After-Christmas Period Oracle
- 39. Gift Card Redemptions After-Christmas Period
- 40. New Year’s Eve and Day After-Christmas
- 41. New Year’s Eve and Day After-Christmas
- 42. We hope you enjoyed your tour through
- 43. responsys.com/services
Though Christmas comes but once a year, holiday messaging
should hit your customers’ inboxes long before the first snow falls. Adding key phases to your holiday marketing calendar will help
Слайд 1
Holiday Retail
Email Lookbook
A Collection of Examples
Across The Five Phases
of Holiday Marketing
Слайд 2Though Christmas comes but once a year, holiday messaging should hit
your customers’ inboxes long before the first snow falls. Adding key phases to your holiday marketing calendar will help
your brand craft a compelling, cohesive narrative that delights customers and positively affects purchase decisions before and
after December 25.
This lookbook offers an overview of the five phases of holiday marketing, with examples of effective messages from a variety of brands. We hope you’ll use it for inspiration as you gear up for the biggest shopping season of the year. Christmas is less than four months away—happy holiday marketing planning!
This lookbook offers an overview of the five phases of holiday marketing, with examples of effective messages from a variety of brands. We hope you’ll use it for inspiration as you gear up for the biggest shopping season of the year. Christmas is less than four months away—happy holiday marketing planning!
It’s That Time of Year Again
Watch our Holiday Marketing Webcast on-demand here.
Слайд 3Five Phases of Holiday Marketing
Pre-Holiday
Black November
Thanksgiving Weekend
Countdown to Christmas
After-Christmas Period
1
2
3
4
5
Watch our
Holiday Marketing Webcast on-demand here.
Слайд 4Five Phases of Holiday Marketing
Pre-Holiday
1
Though the majority of gift-buying occurs in
November and December, brands can capitalize during the quieter off-season
and surprise customers with some early holiday cheer.
Spring Black Friday, Christmas in July, and the lull between
Back to School and Halloween offer nice opportunities
for sends—when early birds are eager to get a jumpstart
on holiday shopping.
Watch our Holiday Marketing Webcast on-demand here.
Слайд 5Spring Black Friday
Pre-Holiday
Oracle Confidential – Internal/Restricted/Highly Restricted
1
Copyright © 2014, Oracle
and/or its affiliates. All rights reserved.
Watch our Holiday Marketing Webcast on-demand here.
Слайд 6Spring Black Friday
Pre-Holiday
Oracle Confidential – Internal/Restricted/Highly Restricted
1
Copyright © 2014, Oracle
and/or its affiliates. All rights reserved.
Watch our Holiday Marketing Webcast on-demand here.
Слайд 7Christmas in July
Pre-Holiday
Oracle Confidential – Internal/Restricted/Highly Restricted
1
Copyright © 2014, Oracle
and/or its affiliates. All rights reserved.
Watch our Holiday Marketing Webcast on-demand here.
Слайд 8Christmas in July
Pre-Holiday
Oracle Confidential – Internal/Restricted/Highly Restricted
1
Copyright © 2014, Oracle
and/or its affiliates. All rights reserved.
Watch our Holiday Marketing Webcast on-demand here.
Слайд 9Five Phases of Holiday Marketing
Black November
2
Black Friday is a time-honored tradition,
but what about Black November? Brands can use the entire month to ease customers into the holiday season with themed headers and gift services footers, and introduce their core holiday messaging. Plus, the earlier you get customers shopping, the more likely they’ll be to venture from their gift list and purchase items for themselves.
Watch our Holiday Marketing Webcast on-demand here.
Слайд 10 Black November
2
Holiday
Headers
Copyright © 2014, Oracle and/or its affiliates.
All rights reserved.
Watch our Holiday Marketing Webcast on-demand here.
Слайд 11Holiday Headers
and Gift Services
Footers
2
Black
November
Copyright © 2014, Oracle and/or
its affiliates. All rights reserved.
Watch our Holiday Marketing Webcast on-demand here.
Слайд 12Core Holiday
Messaging
Black
November
Oracle Confidential – Internal/Restricted/Highly Restricted
2
Copyright © 2014,
Oracle and/or its affiliates. All rights reserved.
Watch our Holiday Marketing Webcast on-demand here.
Слайд 13Core Holiday
Messaging
Black
November
2
Copyright © 2014, Oracle and/or its affiliates.
All rights reserved.
Watch our Holiday Marketing Webcast on-demand here.
Слайд 14Five Phases of Holiday Marketing
Thanksgiving Weekend
3
Thanksgiving weekend is no longer limited
to Black Friday,
but retailers are extending the savings to Cyber Monday,
Cyber Week and, increasingly, even Thanksgiving Day itself. Customers will be bombarded with messages during this phase,
so it’s important to find ways to make your emails stand out
from the crowd.
Watch our Holiday Marketing Webcast on-demand here.
Слайд 15Thanksgiving Day
Thanksgiving
Weekend
Oracle Confidential – Internal/Restricted/Highly Restricted
3
Copyright © 2014, Oracle
and/or its affiliates. All rights reserved.
Watch our Holiday Marketing Webcast on-demand here.
Слайд 16Thanksgiving Day
Thanksgiving
Weekend
3
Copyright © 2014, Oracle and/or its affiliates. All
rights reserved.
Watch our Holiday Marketing Webcast on-demand here.
Слайд 17Black Friday
Thanksgiving
Weekend
3
Copyright © 2014, Oracle and/or its affiliates. All
rights reserved.
Watch our Holiday Marketing Webcast on-demand here.
Слайд 18Black Friday
Thanksgiving
Weekend
3
Copyright © 2014, Oracle and/or its affiliates. All
rights reserved.
Watch our Holiday Marketing Webcast on-demand here.
Слайд 19Black Friday
Thanksgiving
Weekend
3
Copyright © 2014, Oracle and/or its affiliates. All
rights reserved.
Watch our Holiday Marketing Webcast on-demand here.
Слайд 20Black Friday Weekend
Thanksgiving
Weekend
3
Copyright © 2014, Oracle and/or its affiliates.
All rights reserved.
Watch our Holiday Marketing Webcast on-demand here.
Слайд 21Black Friday Weekend
Thanksgiving
Weekend
Oracle Confidential – Internal/Restricted/Highly Restricted
3
Copyright © 2014,
Oracle and/or its affiliates. All rights reserved.
Watch our Holiday Marketing Webcast on-demand here.
Слайд 22Cyber Monday
Thanksgiving
Weekend
Oracle Confidential – Internal/Restricted/Highly Restricted
3
Copyright © 2014, Oracle
and/or its affiliates. All rights reserved.
Watch our Holiday Marketing Webcast on-demand here.
Слайд 23Cyber Monday
Thanksgiving
Weekend
Oracle Confidential – Internal/Restricted/Highly Restricted
3
Copyright © 2014, Oracle
and/or its affiliates. All rights reserved.
Watch our Holiday Marketing Webcast on-demand here.
Слайд 24Cyber Week
Thanksgiving
Weekend
3
Copyright © 2014, Oracle and/or its affiliates. All
rights reserved.
Watch our Holiday Marketing Webcast on-demand here.
Слайд 25Five Phases of Holiday Marketing
Countdown to Christmas
4
December is crunch time for
both retailers and customers.
The excitement is building, and so is the stress—especially
for procrastinators. Use this phase to promote last-minute
gift suggestions, discounts on shipping, e-gift cards,
and order deadlines for on-time delivery.
Watch our Holiday Marketing Webcast on-demand here.
Слайд 26Green Monday
Countdown to
Christmas
4
Copyright © 2014, Oracle and/or its affiliates.
All rights reserved.
Watch our Holiday Marketing Webcast on-demand here.
Слайд 27Green Monday
Countdown to
Christmas
Oracle Confidential – Internal/Restricted/Highly Restricted
4
Copyright © 2014,
Oracle and/or its affiliates. All rights reserved.
Watch our Holiday Marketing Webcast on-demand here.
Слайд 28Parade
of Order
Deadlines
Countdown to
Christmas
4
Copyright © 2014, Oracle and/or its affiliates.
All rights reserved.
Watch our Holiday Marketing Webcast on-demand here.
Слайд 29Parade
of Order
Deadlines
Countdown to
Christmas
4
Copyright © 2014, Oracle and/or its affiliates.
All rights reserved.
Watch our Holiday Marketing Webcast on-demand here.
Слайд 30Free Shipping Day
Countdown to
Christmas
Oracle Confidential – Internal/Restricted/Highly Restricted
4
Copyright ©
2014, Oracle and/or its affiliates. All rights reserved.
Watch our Holiday Marketing Webcast on-demand here.
Слайд 31eGift Card Time
Countdown to
Christmas
4
Copyright © 2014, Oracle and/or its
affiliates. All rights reserved.
Watch our Holiday Marketing Webcast on-demand here.
Слайд 32eGift Card Time
Countdown to
Christmas
Oracle Confidential – Internal/Restricted/Highly Restricted
4
Copyright ©
2014, Oracle and/or its affiliates. All rights reserved.
Watch our Holiday Marketing Webcast on-demand here.
Слайд 33Last Minute Gifts
Countdown to
Christmas
4
Copyright © 2014, Oracle and/or its
affiliates. All rights reserved.
Watch our Holiday Marketing Webcast on-demand here.
Слайд 34Last Minute Gifts
Countdown to
Christmas
4
Copyright © 2014, Oracle and/or its
affiliates. All rights reserved.
Watch our Holiday Marketing Webcast on-demand here.
Слайд 35Five Phases of Holiday Marketing
After-Christmas Period
5
Christmas is over, and the gift-buying
frenzy has died down. Customers are busy ringing in the New Year, making resolutions, and enjoying their new gifts (or exchanging what they got
for what they really want). Spread the feel-good vibes with
a Happy New Year send, or offer product suggestions to
encourage gift card redemption.
Watch our Holiday Marketing Webcast on-demand here.
Слайд 36Season’s Greetings
After-Christmas
Period
5
Copyright © 2014, Oracle and/or its affiliates. All
rights reserved.
Watch our Holiday Marketing Webcast on-demand here.
Слайд 37Season’s Greetings
After-Christmas
Period
Oracle Confidential – Internal/Restricted/Highly Restricted
5
Copyright © 2014, Oracle
and/or its affiliates. All rights reserved.
Watch our Holiday Marketing Webcast on-demand here.
Слайд 38After-Christmas
Sales
After-Christmas
Period
Oracle Confidential – Internal/Restricted/Highly Restricted
5
Copyright © 2014, Oracle and/or
its affiliates. All rights reserved.
Watch our Holiday Marketing Webcast on-demand here.
Слайд 39Gift Card
Redemptions
After-Christmas
Period
Oracle Confidential – Internal/Restricted/Highly Restricted
5
Copyright © 2014, Oracle
and/or its affiliates. All rights reserved.
Watch our Holiday Marketing Webcast on-demand here.
Слайд 40New Year’s Eve and Day
After-Christmas
Period
Oracle Confidential – Internal/Restricted/Highly Restricted
5
Copyright
© 2014, Oracle and/or its affiliates. All rights reserved.
Watch our Holiday Marketing Webcast on-demand here.
Слайд 41New Year’s Eve and Day
After-Christmas
Period
Oracle Confidential – Internal/Restricted/Highly Restricted
5
Copyright
© 2014, Oracle and/or its affiliates. All rights reserved.
Watch our Holiday Marketing Webcast on-demand here.
Слайд 42We hope you enjoyed your tour through the five phases of
holiday marketing. Good luck!
Want more holiday marketing tips and tricks? Hear our experts share them on our on-demand webcast here.
In under an hour, you’ll know what to do to give your programs a boost.
Want more holiday marketing tips and tricks? Hear our experts share them on our on-demand webcast here.
In under an hour, you’ll know what to do to give your programs a boost.
Thank you!
Watch our Holiday Marketing Webcast on-demand here.
