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@MATT_SILTALA презентация
Содержание
- 1. @MATT_SILTALA
- 2. WHAT DO CATS HAVE TO DO WITH A MARKETING CAMPAIGN? @MATT_SILTALA
- 3. LET ME TELL YOU A STORY ABOUT OUR CATS. @MATT_SILTALA
- 4. It all started with this single infographic…
- 5. eBook Motion Graphic Slide Share @MATT_SILTALA
- 6. The Interactive Purriodic Table of Internet Cats And then there was… @MATT_SILTALA
- 7. THE RESULTS WERE INCONCIEVABLE! @MATT_SILTALA
- 8. The Results Purriodic Table of Internet Cats
- 9. The Results Purriodic Table of Internet Cats
- 10. The Results Purriodic Table of Internet Cats
- 11. The Results Purriodic Table of Internet Cats
- 12. The Results Purriodic Table of Internet Cats
- 13. Our interactive table outperformed Friskies "list" because ours was more visual. @MATT_SILTALA
- 14. DON’T PUT YOUR LOGO ONLY IN THE
- 15. LOGO LOGO LOGO Tastefully add your logo @MATT_SILTALA
- 16. LINKS + BRANDING + KEYWORDS= IMPROVED RANK & RELEVANCY FOR EXACTLY WHAT YOU OFFER @MATT_SILTALA
- 17. SO, WHY DOES THIS WORK? @MATT_SILTALA
- 18. HERE’S THE SCIENCE @MATT_SILTALA
- 19. Of info submitted to the brain is
- 20. Videos on landing pages increase page conversions
- 21. THE TREND IS GOING VISUAL @MATT_SILTALA
- 22. JOIN THE CLUB AND GET VISUAL WITH YOUR CONTENT MARKETING @MATT_SILTALA
- 23. VISUAL CONTENT @MATT_SILTALA
- 24. VISUAL CONTENT IS THE BAIT @MATT_SILTALA
- 25. 200,000,000 Users 257 MINUTES/MONTH Avg. time spent
- 26. 70,000,000 Users 14.2 MINUTES/MONTH Avg. time spent
- 27. Social Media is going visual Purriodic Table
- 28. Social Media is going visual Purriodic Table
- 29. 1,317,000,000 Users 20 MINUTES/DAY Avg. time
- 30. Going Visual On Facebook Cover Photo:
- 31. 645,750,000 Users 12:51 MINUTES/DAY Avg. time spent
- 32. 300,000,000 Users 7 MINUTES/MONTH Avg. time spent
- 33. 6 Billion Photos uploaded each month Photos
- 34. WHIP YOUR CONTENT MARKETING PLAN INTO SHAPE WITH THESE TIPS @MATT_SILTALA
- 35. STAND OUT AMONGST THE CROWD BY… @MATT_SILTALA
- 36. CREATING CONTENT SO GOOD THAT IT MAKES THEM THINK, “I’LL BE BACK.” @MATT_SILTALA
- 37. BECOME A BETTER WRITER @MATT_SILTALA
- 38. SEE WHAT THE BUZZ IS ABOUT @MATT_SILTALA
- 39. LEVERAGE WHAT YOU’VE GOT @MATT_SILTALA
- 40. GIVE THEM A WINDOW INTO YOUR INNER WORKINGS @MATT_SILTALA
- 41. NEWSJACK @MATT_SILTALA
- 42. THINK LIKE A JOURNALIST @MATT_SILTALA
- 43. TRANSFORM CONTENT YOU ALREADY HAVE Blog posts
- 44. BRANDS HAVE CAUGHT ON AND BECOME CONTENT MARKETERS @MATT_SILTALA
- 45. EVEN CELEBRITIES HAVE BECOME BRILLIANT CONTENT MARKETERS
- 46. Case Study Jewish Boston @MATT_SILTALA
- 47. Case Study Jewish Boston • 20,000
- 48. • Hubspot • Pocket • PowToon •
- 49. Instagram Vine Pintrest Facebook Twitter REMEMBER, THE
- 50. @MATT_SILTALA
Слайд 4It all started with this single infographic…
100,000+
Social Shares
Thousands
Of Links Built
Thousands
Of
@MATT_SILTALA
Слайд 8The Results
Purriodic Table of Internet Cats
All the references on Twitter, FB
@MATT_SILTALA
Слайд 9The Results
Purriodic Table of Internet Cats
All the references on Twitter, FB
@MATT_SILTALA
Слайд 10The Results
Purriodic Table of Internet Cats
All the references on Twitter, FB
Even dog lovers liked it
@MATT_SILTALA
Слайд 11The Results
Purriodic Table of Internet Cats
All the references on Twitter, FB
But that’s not all…
@MATT_SILTALA
Слайд 12The Results
Purriodic Table of Internet Cats
All the references on Twitter, FB
@MATT_SILTALA
Слайд 13Our interactive table outperformed Friskies "list" because ours was more visual.
@MATT_SILTALA
Слайд 16LINKS + BRANDING + KEYWORDS=
IMPROVED RANK & RELEVANCY
FOR EXACTLY WHAT YOU
@MATT_SILTALA
Слайд 19Of info submitted to the brain is visual
90%
60,000x
Images process
faster than text
of
40%
@MATT_SILTALA
Слайд 20Videos on landing pages increase page conversions rates by
90%
94% MORE
Posts with
page visits and engagement than those without
of consumers are more likely to click on a business whose image appear in search results
60%
@MATT_SILTALA
Слайд 25200,000,000
Users
257 MINUTES/MONTH
Avg. time spent on Instagram
60 MILLION
Photos uploaded every day
20 BILLION
Total
1.2 BILLION
Likes per day
70%
Of users check Instagram daily
Going Visual On
Instagram
@MATT_SILTALA
Слайд 2670,000,000
Users
14.2 MINUTES/MONTH
Avg. time spent on Pinterest
80% OF PINS
Are repins (Best image
80%
Of users are female
78 CENTS IN SALES/PIN
On average. Up 25% since 2012
10 MILLION
U.S. monthly unique visitors
(Faster than any independent site in history)
Going Visual On
Pinterest
@MATT_SILTALA
Слайд 27Social Media is going visual
Purriodic Table of Internet Cats
On Pinterest, you
Going Visual On
Pinterest
@MATT_SILTALA
Слайд 28Social Media is going visual
Purriodic Table of Internet Cats
Pinterest’s ‘Pin It’
new “Top Gun” and has now overtaken Facebook’s ‘Like’ button
@MATT_SILTALA
Слайд 29
1,317,000,000
Users
20 MINUTES/DAY
Avg. time spent on Facebook
350 MILLION
Photos uploaded every day
4.5 BILLION
Likes
144 MILLION
Friend requests per day
10 BILLION
Sent messages per day
1,317,000,000
Users
20 MINUTES/DAY
Avg. time spent on Facebook
350 MILLION
Photos uploaded every day
4.5 BILLION
Likes per day
144 MILLION
Friend requests per day
10 BILLION
Sent messages per day
Going Visual On
Facebook
@MATT_SILTALA
Слайд 30Going Visual On
Facebook
Cover Photo: 851 x 315
Profile Photo: 160 x 160
Shared
Facebook Page Post Images: 960 x 960
Link previews: 90 x 90
Ad image size: 100 x 72
Sponsored Story Images: 194 x 139
Milestone or Highlighted Post: 843 x 403
@MATT_SILTALA
Слайд 31645,750,000
Users
12:51 MINUTES/DAY
Avg. time spent on Twitter
500+ MILLION
Tweets everyday
2.1 BILLION
Twitter search engine
(per day)
60%
Of users are on mobile
208 FOLLOWERS
Per user (on average)
Going Visual On
Twitter
@MATT_SILTALA
Слайд 32300,000,000
Users
7 MINUTES/MONTH
Avg. time spent on Google+
1.5 BILLION
Photos uploaded every week
20 MILLION
Mobile
33% OVERALL
Growth per year
56% GROWTH
In usage for member
(Ages 45-54)
Going Visual On
Google+
@MATT_SILTALA
Слайд 336 Billion
Photos uploaded each month
Photos & Images get…
More Interaction
than other content
More
than links
More Likes
50%
10x
7x
Insert Weird Science Image of
Wyatt and Gary scanning images
To create Lisa
@MATT_SILTALA
Слайд 43TRANSFORM CONTENT YOU ALREADY HAVE
Blog posts
New Releases
Linkbait articles
Infographics
Video
Podcasts
Images/Memes
White Papers
Power Points
Repurpose successful
@MATT_SILTALA
Слайд 45EVEN CELEBRITIES HAVE BECOME
BRILLIANT CONTENT MARKETERS
John Oliver has questions for the
@MATT_SILTALA
Слайд 47Case Study
Jewish Boston
• 20,000 page views
• Over 450 shares (info-graphic)
•
• Featured in The New York Times
• Featured in The Bostinno
• Whole Foods Tweets @JewishBoston
@MATT_SILTALA
Слайд 48• Hubspot
• Pocket
• PowToon
• BuzzSumo
• Newsle
• Pushover & IFTTT
• Swayy
• Talkwalker
•
Pin Alerts
COOL TOOLS
@MATT_SILTALA
Слайд 49Instagram
Vine
Pintrest
Facebook
Twitter
REMEMBER, THE TREND IS GOING
VISUAL DON’T BE LEFT BEHIND.
@MATT_SILTALA
