Презентация на тему @MATT_SILTALA

Презентация на тему Презентация на тему @MATT_SILTALA, предмет презентации: Маркетинг. Этот материал содержит 50 слайдов. Красочные слайды и илюстрации помогут Вам заинтересовать свою аудиторию. Для просмотра воспользуйтесь проигрывателем, если материал оказался полезным для Вас - поделитесь им с друзьями с помощью социальных кнопок и добавьте наш сайт презентаций ThePresentation.ru в закладки!

Слайды и текст этой презентации

Слайд 1
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@MATT_SILTALA


Слайд 2
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WHAT DO CATS HAVE TO DO
WITH A MARKETING CAMPAIGN?

@MATT_SILTALA


Слайд 3
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LET ME TELL YOU A STORY ABOUT OUR CATS.

@MATT_SILTALA


Слайд 4
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It all started with this single infographic…

100,000+
Social Shares

Thousands
Of Links Built

Thousands
Of $$$ generated

@MATT_SILTALA


Слайд 5
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eBook

Motion Graphic

Slide Share

@MATT_SILTALA


Слайд 6
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The Interactive
Purriodic Table of Internet Cats

And then there was…

@MATT_SILTALA


Слайд 7
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THE RESULTS WERE
INCONCIEVABLE!

@MATT_SILTALA


Слайд 8
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The Results
Purriodic Table of Internet Cats

All the references on Twitter, FB etc showing OUR branding and how awesome it is ...

@MATT_SILTALA


Слайд 9
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The Results
Purriodic Table of Internet Cats

All the references on Twitter, FB etc showing OUR branding and how awesome it is ...

@MATT_SILTALA


Слайд 10
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The Results
Purriodic Table of Internet Cats

All the references on Twitter, FB etc showing OUR branding and how awesome it is ...

Even dog lovers liked it

@MATT_SILTALA


Слайд 11
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The Results
Purriodic Table of Internet Cats

All the references on Twitter, FB etc showing OUR branding and how awesome it is ...

But that’s not all…

@MATT_SILTALA


Слайд 12
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The Results
Purriodic Table of Internet Cats

All the references on Twitter, FB etc showing OUR branding and how awesome it is ...

@MATT_SILTALA


Слайд 13
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Our interactive table outperformed Friskies "list" because ours was more visual.

@MATT_SILTALA


Слайд 14
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DON’T PUT YOUR LOGO ONLY IN THE CORNER

MAXIMIZE THE VISIBILITY
OF YOUR BRANDING

@MATT_SILTALA


Слайд 15
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LOGO

LOGO

LOGO

Tastefully add
your logo

@MATT_SILTALA


Слайд 16
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LINKS + BRANDING + KEYWORDS=
IMPROVED RANK & RELEVANCY
FOR EXACTLY WHAT YOU OFFER

@MATT_SILTALA


Слайд 17
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SO, WHY DOES
THIS WORK?

@MATT_SILTALA


Слайд 18
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HERE’S THE SCIENCE

@MATT_SILTALA


Слайд 19
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Of info submitted to the brain is visual

90%

60,000x

Images process

faster than text

of people respond to visual information over plain text

40%

@MATT_SILTALA


Слайд 20
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Videos on landing pages increase page conversions rates by

90%

94% MORE

Posts with visuals get

page visits and engagement than those without

of consumers are more likely to click on a business whose image appear in search results

60%

@MATT_SILTALA


Слайд 21
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THE TREND IS GOING VISUAL

@MATT_SILTALA


Слайд 22
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JOIN THE CLUB
AND GET VISUAL WITH
YOUR CONTENT MARKETING

@MATT_SILTALA


Слайд 23
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VISUAL CONTENT

@MATT_SILTALA


Слайд 24
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VISUAL CONTENT
IS THE BAIT

@MATT_SILTALA


Слайд 25
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200,000,000
Users

257 MINUTES/MONTH
Avg. time spent on Instagram

60 MILLION
Photos uploaded every day

20 BILLION
Total shared photos

1.2 BILLION
Likes per day

70%
Of users check Instagram daily

Going Visual On
Instagram

@MATT_SILTALA


Слайд 26
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70,000,000
Users

14.2 MINUTES/MONTH
Avg. time spent on Pinterest

80% OF PINS
Are repins (Best image size: 600 x 800)

80%
Of users are female

78 CENTS IN SALES/PIN
On average. Up 25% since 2012

10 MILLION
U.S. monthly unique visitors
(Faster than any independent site in history)

Going Visual On
Pinterest

@MATT_SILTALA


Слайд 27
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Social Media is going visual
Purriodic Table of Internet Cats

On Pinterest, you can create: How-to’s, recipes, checklists, and more.

Going Visual On
Pinterest

@MATT_SILTALA


Слайд 28
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Social Media is going visual
Purriodic Table of Internet Cats

Pinterest’s ‘Pin It’ button is the
new “Top Gun” and has now overtaken Facebook’s ‘Like’ button

@MATT_SILTALA


Слайд 29
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1,317,000,000
Users

20 MINUTES/DAY
Avg. time spent on Facebook

350 MILLION
Photos uploaded every day

4.5 BILLION
Likes per day

144 MILLION
Friend requests per day

10 BILLION
Sent messages per day

1,317,000,000
Users

20 MINUTES/DAY
Avg. time spent on Facebook

350 MILLION
Photos uploaded every day

4.5 BILLION
Likes per day

144 MILLION
Friend requests per day

10 BILLION
Sent messages per day

Going Visual On
Facebook

@MATT_SILTALA


Слайд 30
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Going Visual On
Facebook

Cover Photo: 851 x 315
Profile Photo: 160 x 160
Shared Photos: 403 x 403
Facebook Page Post Images: 960 x 960
Link previews: 90 x 90
Ad image size: 100 x 72
Sponsored Story Images: 194 x 139
Milestone or Highlighted Post: 843 x 403

@MATT_SILTALA


Слайд 31
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645,750,000
Users

12:51 MINUTES/DAY
Avg. time spent on Twitter

500+ MILLION
Tweets everyday

2.1 BILLION
Twitter search engine queries
(per day)

60%
Of users are on mobile

208 FOLLOWERS
Per user (on average)

Going Visual On
Twitter

@MATT_SILTALA


Слайд 32
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300,000,000
Users

7 MINUTES/MONTH
Avg. time spent on Google+

1.5 BILLION
Photos uploaded every week

20 MILLION
Mobile monthly users

33% OVERALL
Growth per year

56% GROWTH
In usage for member
(Ages 45-54)

Going Visual On
Google+

@MATT_SILTALA


Слайд 33
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6 Billion

Photos uploaded each month

Photos & Images get…

More Interaction

than other content

More Shares

than links

More Likes

50%

10x

7x

Insert Weird Science Image of
Wyatt and Gary scanning images
To create Lisa

@MATT_SILTALA


Слайд 34
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WHIP YOUR
CONTENT MARKETING
PLAN INTO SHAPE
WITH THESE TIPS

@MATT_SILTALA


Слайд 35
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STAND OUT AMONGST THE CROWD BY…

@MATT_SILTALA


Слайд 36
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CREATING CONTENT SO GOOD THAT IT
MAKES THEM THINK, “I’LL BE BACK.”

@MATT_SILTALA


Слайд 37
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BECOME A BETTER
WRITER

@MATT_SILTALA


Слайд 38
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SEE WHAT THE BUZZ IS ABOUT

@MATT_SILTALA


Слайд 39
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LEVERAGE WHAT YOU’VE GOT

@MATT_SILTALA


Слайд 40
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GIVE THEM A WINDOW INTO YOUR INNER
WORKINGS

@MATT_SILTALA


Слайд 41
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NEWSJACK

@MATT_SILTALA


Слайд 42
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THINK LIKE A JOURNALIST

@MATT_SILTALA


Слайд 43
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TRANSFORM CONTENT YOU ALREADY HAVE

Blog posts
New Releases
Linkbait articles
Infographics
Video
Podcasts
Images/Memes
White Papers
Power Points

Repurpose successful content you already have into:

@MATT_SILTALA


Слайд 44
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BRANDS HAVE CAUGHT ON
AND BECOME CONTENT MARKETERS

@MATT_SILTALA


Слайд 45
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EVEN CELEBRITIES HAVE BECOME BRILLIANT CONTENT MARKETERS

John Oliver has questions for the Miss America Scholarship Fund

@MATT_SILTALA


Слайд 46
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Case Study Jewish Boston

@MATT_SILTALA


Слайд 47
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Case Study Jewish Boston

• 20,000 page views
• Over 450 shares (info-graphic)
• 5,000 app downloads

• Featured in The New York Times
• Featured in The Bostinno
• Whole Foods Tweets @JewishBoston

@MATT_SILTALA


Слайд 48
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• Hubspot
• Pocket
• PowToon
• BuzzSumo
• Newsle
• Pushover & IFTTT
• Swayy
• Talkwalker
• Canva
Pin Alerts

COOL TOOLS

@MATT_SILTALA


Слайд 49
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Instagram

Vine

Pintrest

Facebook

Twitter

REMEMBER, THE TREND IS GOING
VISUAL DON’T BE LEFT BEHIND.

@MATT_SILTALA


Слайд 50
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@MATT_SILTALA


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