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@GuyKawasaki and @PegFitzpatrick презентация
Содержание
- 1. @GuyKawasaki and @PegFitzpatrick
- 2. @GuyKawasaki and @PegFitzpatrick
- 3. @GuyKawasaki and @PegFitzpatrick valuable BE 1
- 4. @GuyKawasaki and @PegFitzpatrick Inform, assist, or entertain Be valuable
- 5. @GuyKawasaki and @PegFitzpatrick Inform
- 6. @GuyKawasaki and @PegFitzpatrick Assist
- 7. @GuyKawasaki and @PegFitzpatrick Entertain
- 8. @GuyKawasaki and @PegFitzpatrick Inform, assist, or entertain Be valuable Pass the re-share test
- 9. @GuyKawasaki and @PegFitzpatrick Inform, assist, or
- 10. @GuyKawasaki and @PegFitzpatrick clever BE 2
- 11. Be clever @GuyKawasaki and @PegFitzpatrick Piggyback on services (Alltop)
- 12. Be clever @GuyKawasaki and @PegFitzpatrick Piggyback on services (Alltop) Share what’s already popular
- 13. Be clever @GuyKawasaki and @PegFitzpatrick Piggyback
- 14. @GuyKawasaki and @PegFitzpatrick gracious BE 3
- 15. Be gracious Share other people’s content @GuyKawasaki and @PegFitzpatrick
- 16. Be gracious Share other people’s content @GuyKawasaki and @PegFitzpatrick Give thanks
- 17. Be gracious Share other people’s content @GuyKawasaki
- 18. @GuyKawasaki and @PegFitzpatrick organized BE 4
- 19. @GuyKawasaki and @PegFitzpatrick Be organized Use the right tools
- 20. Be organized Use the right tools @GuyKawasaki and @PegFitzpatrick Create a calendar
- 21. Be organized Use the right tools @GuyKawasaki and @PegFitzpatrick Create a calendar Be consistent
- 22. @GuyKawasaki and @PegFitzpatrick dramatic BE 5
- 23. Be dramatic Add visuals to each post @GuyKawasaki and @PegFitzpatrick
- 24. Be dramatic Add visuals to each post
- 25. Be dramatic Add visuals to each post
- 26. @GuyKawasaki and @PegFitzpatrick optimal BE 6
- 27. Be optimal Perfect your avatar @GuyKawasaki and @PegFitzpatrick
- 28. Be optimal Perfect your avatar @GuyKawasaki and @PegFitzpatrick Perfect your cover
- 29. Be optimal Perfect your avatar @GuyKawasaki and
- 30. Be optimal Perfect your avatar @GuyKawasaki and
- 31. @GuyKawasaki and @PegFitzpatrick bold BE 7
- 32. Be bold Take a stand @GuyKawasaki and @PegFitzpatrick
- 33. Be bold Take a stand @GuyKawasaki and @PegFitzpatrick Show your passions
- 34. Be bold Take a stand @GuyKawasaki and
- 35. @GuyKawasaki and @PegFitzpatrick clueless BE Don’t 8
- 36. Don’t be clueless Don’t buy fans and followers @GuyKawasaki and @PegFitzpatrick
- 37. Don’t be clueless Don’t buy fans and
- 38. Don’t be clueless Don’t buy fans and
- 39. @GuyKawasaki and @PegFitzpatrick active BE 9
- 40. Be active @GuyKawasaki and @PegFitzpatrick Try stuff
- 41. Be active @GuyKawasaki and @PegFitzpatrick Try stuff Repeat your tweets
- 42. Be active Try stuff @GuyKawasaki and @PegFitzpatrick Get on Pinterest Repeat your tweets
- 43. @GuyKawasaki and @PegFitzpatrick curious BE 10
- 44. Be curious Jump on new platforms @GuyKawasaki and @PegFitzpatrick
- 45. Be curious @GuyKawasaki and @PegFitzpatrick Jump on new platforms Watch what others do
- 46. Be curious @GuyKawasaki and @PegFitzpatrick Jump
- 47. @GuyKawasaki and @PegFitzpatrick
@GuyKawasaki and @PegFitzpatrick
Слайд 8@GuyKawasaki and @PegFitzpatrick
Inform, assist, or entertain
Be valuable
Pass the re-share test
Слайд 9@GuyKawasaki and @PegFitzpatrick
Inform, assist, or entertain
Be valuable
Pass the re-share test
Embrace the
NPR model
Слайд 12Be clever
@GuyKawasaki and @PegFitzpatrick
Piggyback on services (Alltop)
Share what’s already popular
Слайд 13Be clever
@GuyKawasaki and @PegFitzpatrick
Piggyback on services (Alltop)
Share what’s already popular
Use Lists,
Circles, and Communities
Слайд 17Be gracious
Share other people’s content
@GuyKawasaki and @PegFitzpatrick
Stay positive or stay silent
Give
thanks
Слайд 21Be organized
Use the right tools
@GuyKawasaki and @PegFitzpatrick
Create a calendar
Be consistent
Слайд 24Be dramatic
Add visuals to each post
@GuyKawasaki and @PegFitzpatrick
Add text on top
of visuals
Слайд 25Be dramatic
Add visuals to each post
@GuyKawasaki and @PegFitzpatrick
Add text on top
of visuals
Add user-generated content
Слайд 29Be optimal
Perfect your avatar
@GuyKawasaki and @PegFitzpatrick
Perfect your cover
Use optimal visual sizes
Слайд 30Be optimal
Perfect your avatar
@GuyKawasaki and @PegFitzpatrick
Perfect your cover
Use optimal visual sizes
Go
native
Слайд 37Don’t be clueless
Don’t buy fans and followers
@GuyKawasaki and @PegFitzpatrick
Don’t ask for
reshares
Слайд 38Don’t be clueless
Don’t buy fans and followers
@GuyKawasaki and @PegFitzpatrick
Don’t ask for
reshares
Don’t abdicate to agencies and interns
Слайд 46Be curious
@GuyKawasaki and @PegFitzpatrick
Jump on new platforms
Watch what others do
Go Incognito
