From Search to Store: How SEO Can Empower Your Brand’s Business Units презентация

“We’ve started using it in our social division. Now Searchmetrics is more valuable than ever before.” Sebastian Wenzel, Webanalyticsbook You can rely on it Free 30-Day Trial

Слайд 2“We’ve started using it in our social division. Now Searchmetrics is

more valuable than ever before.”

Sebastian Wenzel, Webanalyticsbook

You can rely on it

Free 30-Day Trial
Instant data. Tweak strategies. Benchmark competitors.

Use with multiple teams


Слайд 3
#SEJSummit
#Searchmetrics
@NickWilsdon
Lead SEO, Group Optimisation at Vodafone
SEO, Digital Marketer
Tesco Personal Finance Group,

Domino’s Pizza Group Plc., British Gas Plc., MasterCard, Panasonic Group, British Airways

Слайд 4
#SEJSummit
#Searchmetrics
@NickWilsdon
Learn to Make a Good Business Case
Be Interested, Open and Diplomatic
SEO

Can Influence Many Business Areas

Слайд 6
#SEJSummit
#Searchmetrics
@NickWilsdon
Why are business cases important?
How can you make them interesting and

accessible?

Слайд 7
#SEJSummit
#Searchmetrics
@NickWilsdon
Tip: Branding is everything

Operation Active Defense
Project Secure Web
Project Safe Migration
Operation Mobile

Fortress

Слайд 9
#SEJSummit
#Searchmetrics
@NickWilsdon
Cooperation leads to new ideas
Data sharing opens doors and justifies

change
Every journey begins with a single step

Слайд 11Improving
Pre-order
Access


Слайд 12
Building the
Case

#SEJSummit
#Searchmetrics
@NickWilsdon


Слайд 13
#SEJSummit
#Searchmetrics
@NickWilsdon
Inform Supply Chain
Opportunities for CRM
Data Collection


Слайд 14Enterprise SEO data is essential
Search justified focus on pre-order process
SEO

interdependent relationship with other business functions

Search data can inform supply chain


#SEJSummit
#Searchmetrics

@NickWilsdon


Слайд 16Which products are becoming popular in each market? Can we identify

the launch cycle?

New tools give easy data access
e.g. cyfe.com and import.io


#SEJSummit
#Searchmetrics

@NickWilsdon


Слайд 17
#SEJSummit
#Searchmetrics
@NickWilsdon
Understand how public events will impact product demand
Which upcoming brands should

we keep an eye on?

Слайд 18Seasonal Keyword Heat Map


Слайд 20Optimise Affiliate Traffic
Identified growing trends in “offer” keyword terms

#SEJSummit
#Searchmetrics
@NickWilsdon


Слайд 21
#SEJSummit
#Searchmetrics
@NickWilsdon


Слайд 22
#SEJSummit
#Searchmetrics
@NickWilsdon
Reporting on Brand Activity


Слайд 23
#SEJSummit
#Searchmetrics
@NickWilsdon
Data for Social


Слайд 24
#SEJSummit
#Searchmetrics
@NickWilsdon
Opportunities in mobile search
Personalisation
XML sitemaps
App deep linking


Слайд 25
#SEJSummit
#Searchmetrics
@NickWilsdon
Learn To Make A Good Business Case
Be Interested, Open and Diplomatic
SEO

Can Influence Many Business Areas

Слайд 26
#SEJSummit
#Searchmetrics
@NickWilsdon
@nickwilsdon
https://uk.linkedin.com/in/nickwilsdon
https://plus.google.com/+NickWilsdon/


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