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Facebook Video: How Local Business Can Design Ads That Work презентация
Содержание
- 1. Facebook Video: How Local Business Can Design Ads That Work
- 2. Facebook videos received more than 80% of
- 3. Fact The Facebook algorithm currently prioritizes videos
- 4. The secret to Facebook video ad success?
- 5. Facebook video Ads Play in a user's
- 6. Understand the mindset of the users Feature video ads that are entertaining, emotional, and viral.
- 7. You have 7 seconds To grab your audience. Focus on the opening of the video.
- 8. Trigger positive emotions Positive emotions are found consistently in viral campaigns.
- 9. Ignite a conversation Focus on content that speaks to existing followers – something critical!
- 10. Rely on strong visual cues Brands should be recognized by visual elements in their videos
- 11. Use Facebook's targeting tools Get personal! Take
- 12. Fact 50% of people in the US
- 13. Facebook gets interactions when… Local businesses avoid
- 14. Let’s be friends! www.logodesignguru.com
Facebook videos received more than 80% of video all interactions in December 2014! How can local business tap that market?
Слайд 2Facebook videos received more than 80% of video all interactions in
December 2014!
How can local business tap that market?
Слайд 3Fact
The Facebook algorithm currently prioritizes videos to make up 30% of
the News Feed
http://www.altimetergroup.com/2015/02/why-marketers-cant-ignore-facebook-video-in-2015/
Слайд 4The secret to
Facebook video ad success?
Big brands design videos specifically for
Facebook!
Lexus created 1,000 ads in a recent campaign!
Слайд 5Facebook video Ads Play in a user's news feed without sound
unless tapped
Design the video to achieve your ad's objective without sound (like a silent film!)
Слайд 6Understand the mindset of the users
Feature video ads that are entertaining,
emotional, and viral.
Слайд 9Ignite a conversation
Focus on content that speaks to existing followers –
something critical!
Слайд 11Use Facebook's targeting tools
Get personal! Take advantage of segmentation to target
specific audiences by location, likes, and more.
Слайд 12Fact
50% of people in the US who visit Facebook daily are
watching one video every day
http://www.altimetergroup.com/2015/02/why-marketers-cant-ignore-facebook-video-in-2015
Слайд 13Facebook gets interactions when…
Local businesses avoid the "spray-and-pray" approach to designing
ads
Local businesses show great content that entertains the audience
Local businesses avoid over-branding their content
Local businesses show great content that entertains the audience
Local businesses avoid over-branding their content
