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Scaling Content Marketing With Social Selling: Your Voice, Multiplied By 100 February 2014www.rallyverse.com@rallyverse презентация
Содержание
- 1. Scaling Content Marketing With Social Selling: Your Voice, Multiplied By 100 February 2014www.rallyverse.com@rallyverse
- 2. Amplifying the reach and impact of your content marketing isn’t easy.
- 3. Yes, you’ve amassed a community across multiple
- 4. But how do you amplify your message
- 5. There’s a way.
- 6. A way that taps into resources
- 7. Social Selling
- 8. With the right tools, you can put
- 9. Instead of a single
- 10. …You get hundreds of brand ambassadors,
- 11. It turns your colleagues and coworkers into force multipliers. And amplifies your marketing message.
- 12. Why should your colleagues play along?
- 13. The Feel-Good
- 14. The Selfish Reason: Everyone wants to
- 15. Either way, it’s a win-win.
- 16. So how do you make it
- 17. 1 Create and Aggregate Great Brand Content
- 18. You need an easy way to
- 19. Use Rallyverse to select, edit and package content:
- 20. When you collect and package your content,
- 21. 2 Simple Tools For Sharing
- 22. If social media isn’t your job, then
- 23. Deliver ready-made posts in email or via mobile…
- 24. …and make it easy to share across multiple social networks
- 25. While you should provide draft messages for
- 26. 3 Measure Results
- 27. After you’ve activated your team, you
- 28. Measure engagement on all your messages
- 29. Share leaderboards to motivate your team
- 30. Seem complicated? It isn’t. Not with the right tools.
- 31. Don’t worry: Rallyverse can help ☺.
- 32. Thank You info@rallyverse.com @rallyverse
Amplifying the reach and impact of your content marketing isn’t easy.
Слайд 1Scaling Content Marketing With Social Selling:
Your Voice, Multiplied By 100
February 2014
www.rallyverse.com
@rallyverse
Слайд 3Yes, you’ve amassed a community across multiple networks (and you probably
paid to amass them ☺), and you connect with them regularly.
Слайд 4But how do you amplify your message and your impact beyond
your current borders?
(Without just spending more media dollars?)
(Without just spending more media dollars?)
Слайд 6
A way that taps into resources that you already have.
And
does so in a way that benefits your brand – and your employees.
Слайд 8With the right tools, you can put brand-approved content in the
hands of your employees.
And turn them all into advocates.
And turn them all into advocates.
Слайд 11It turns your colleagues and coworkers into force multipliers.
And amplifies your
marketing message.
Слайд 12Why should your colleagues play along?
What’s in it for them?
Lots.
(And this is the best part.)
Слайд 13
The Feel-Good Reason:
Everyone likes showing some school spirit and being proud
of where they work.
Слайд 14The Selfish Reason:
Everyone wants to look good on social media –
especially in front of clients, partners, and even their next employer, and they’re happy to let you help them.
Слайд 18
You need an easy way to curate and create the right
content for your brand.
And then aggregate that content for distribution.
And then aggregate that content for distribution.
Слайд 20When you collect and package your content, you can be sure
to add brand friendly messages as well as images and hashtags.
And you can make sure it’s connected to your broader strategy and themes.
And you can make sure it’s connected to your broader strategy and themes.
Слайд 22If social media isn’t your job, then you probably don’t have
a ton of time to find, edit and publish great content.
You need one-touch tools that work from your email or mobile.
You need one-touch tools that work from your email or mobile.
Слайд 25While you should provide draft messages for your team to share,
there’s nothing wrong with them adding their own voice and POV (provided they represent the brand appropriately).
Слайд 29
Share leaderboards to motivate your team (a little competitiveness never hurt).
And dig deep to see what topics and messages resonate most.
