the book)
WIUU BBA Business Policy
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External Analysis. Crafting a company’s strategy презентация
Содержание
- 1. External Analysis. Crafting a company’s strategy
- 2. External Analysis
- 3. Crafting a company’s strategy
- 4. The Components of a Company’s Macroenvironment
- 5. Industry’s Dominant Economic Features
- 6. What to consider in identifying an Industry’s
- 7. Competitive Forces. Porter’s 5-Forces-Model
- 8. Driving Industry Forces
- 9. What are the most common driving forces?
- 10. Strategic Group Map
- 11. Strategic Group Map
- 12. Strategic Group Map Let us discuss
- 13. Key Success Factors
- 14. What are the most common types of
- 16. Tools to Evaluate a Company’s External Environment
- 17. Questions?
External Analysis
Слайд 6What to consider in identifying an Industry’s Economic Features?
Let us
discuss examples.
Tobacco industry in Ukraine
Cosmetic industry in Ukraine
Tobacco industry in Ukraine
Cosmetic industry in Ukraine
Industry’s Dominant Economic Features
Слайд 9What are the most common driving forces?
Let us discuss examples.
Tobacco industry in Ukraine
Cosmetic industry in Ukraine
Driving Industry Forces
Слайд 12Strategic Group Map
Let us discuss examples.
Tobacco industry in Ukraine
Cosmetic industry in Ukraine
☺
Слайд 14What are the most common types of industry key success factors
(KSF)?
Let us discuss examples.
Tobacco industry in Ukraine
Cosmetic industry in Ukraine
Let us discuss examples.
Tobacco industry in Ukraine
Cosmetic industry in Ukraine
Key Success Factors
Слайд 16Tools to Evaluate a Company’s External Environment
Industry’s Dominant Economic Features?
Competitive
Forces. The 5-Forces-Model of Competition.
Driving Industry Forces
Strategic Group Map
Key Success Factors (for future competitive success)
Driving Industry Forces
Strategic Group Map
Key Success Factors (for future competitive success)
-> Describing the industry landscape.
(e.g. market size, # of rivals, supply/ demand conditions, # if buyers)
-> To identify the nature and strength of competitive pressure in a given industry.
-> The major underlying causes of changing industry and competitive conditions.
-> is a cluster of industry rivals that have similar competitive approaches and market positions.
-> are the factors with the greatest impact on future competitive success in the marketplace.
