Experian Holiday Shopping Survey презентация

with regard to spending, identity protection and retail data breaches

Research Methodology

2013, but 30% plan to do their holiday shopping without creating a set budget
Many plan to charge their holiday purchases on major credit cards (48%) and store credit cards (22%) or put gifts on layaway (12%).

Shoppers are particularly concerned about identity theft / fraud during the holiday season, and they have an appetite for more information from retailers about how customer information is being protected
Consumers themselves take various precautions when shopping, but they also expect retailers to be especially vigilant during this period of high volume commerce
Shoppers that have been affected by a recent retail data breach are especially likely to take various actions to protect their identities when shopping both in-store and online

Consumers expect retailers to keep customer information protected, and breaches have direct consequences for visitation and purchasing
Nearly one in four consumers will shop at stores that had a recent data breach less often or not at all
Fully 28% of retail data breach victims report that they have stopped shopping at the breached store

Key Findings

to shop for holiday gifts without first setting a target spending amount

Q5: Below is a list of holiday shopping behaviors. Which, if any, of the following have you ever done in the past / do you plan to do this holiday season?

Anticipated Spending Behaviors
(Shown: % Plan to do this season)

or a DIY gift this holiday season

Q5: Below is a list of holiday shopping behaviors. Which, if any, of the following have you ever done in the past / do you plan to do this holiday season?

Anticipated Gift-Giving Behaviors
(Shown: % Plan to do this season)

or a DIY gift this holiday season

Q5: Below is a list of holiday shopping behaviors. Which, if any, of the following have you ever done in the past / do you plan to do this holiday season?
Q6: Which of the following types of “experiential” gifts do you plan on giving this year? (Asked if giving an “experiential” gift this season, n=271)

to 2013

NET +11 MORE

Q7: People spend different amounts on holiday gifts each season. Approximately how much did you spend on holiday gifts last season / do you plan to spend on holiday gifts this season?

but nearly half of consumers anticipate using a debit card this season

Q8: How do you plan to pay for your holiday gifts this year?

of the following statements?

Majorities want to hear how retailers are protecting customer information this holiday season; interest is particularly high among recent data breach victims

online than in-store, but retail breach victims are more split

Q13: Where do you feel that your identity is most at risk this holiday season?

plan to use a mobile device for holiday purchases

Anticipated Shopping Methods
(Shown: At least 1%)

Q9: What percentage of your holiday shopping do you anticipate doing in a physical store / online, using a desktop or laptop computer / online, using a Smartphone, tablet or other mobile device?

shopping, nearly a third never interact with their mobile app privacy policies

Q12: Thinking about the mobile apps that you use for shopping, which of the following best describes how you interact with their privacy policies? (Asked if shopping via mobile device, n=417)

precautions when shopping in-store

Q10: Which, if any, of the following actions do you take to protect your identity when shopping in a physical, brick-and-mortar store? (Asked if shopping in-store, n=954)

online

Q11: Which, if any, of the following actions do you take to protect your identity when shopping online? (Asked if shopping online, n=899)

breach in the past two years

Q16: In the past two years, approximately how many data breach notifications do you recall receiving from each of the following?

the store where their personal information was compromised

Q17: Which, if any, of the following actions did you take after you were notified that you were impacted by a retail data breach? (Asked if received at least 1 retail data breach notification, n=575)

more often; data breach victims also plan to use debit cards less often

Q15: How, if at all, will recent retail data breaches impact the way you make purchases during the holiday season?