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Executing a Flawless Content Strategy презентация

Содержание

1. Executing a Flawless Content Strategy
2. Chris Bennett CEO chris@97thfloor.com @chrisbennett
3. Download This Deck Here: bit.ly/smxadvanced97
4. All right! Stop whatcha doin', cause I'm
5. Stop spreading yourself too thin
6. Stop wearing too many hats
7. Stop with the checklist marketing mentality Blog Post Infographic Guest Post
8. That’s an assembly line mentality
9. These guys eat assembly lines for breakfast
10. You’re working harder than a T-Rex making a bed
11. You need more mileage out of your existing efforts
12. Start by crossing the streams
13. Take an idea
14. It can be anything
15. A Video
16. An Infographic
17. An Article
18. An Interactive Marketing App
19. Just Start
20. Then get your MacGyver on!
21. By repurposing
22. Infographic to SlideShare http://www.9mmammo.com/walking-dead-ammo-infographic.html
23. Infographic to SlideShare http://www.slideshare.net/9mmAmmo/walking-dead-weapons-ammo-breakdown
24. SlideShare to Mini Graphics/Image Rich Articles http://www.slideshare.net/BlueCoat/ss-the-most-advanced-cyber-threats-1
25. SlideShare to Mini Graphics/Image Rich Articles
26. Infographic to Mini Graphics/Image Rich Articles http://bluecoat.com/company-blog/2014-04-29/most-advanced-cyber-threats-come-seemingly-innocent-places-0
27. Spice up your rich articles w/GIF’s http://bluecoat.com/company-blog/2014-04-29/most-advanced-cyber-threats-come-seemingly-innocent-places-0
28. Add smart Twitter buttons into the slides
29. So people can share the specific stats http://www.slideshare.net/BlueCoat/ss-the-most-advanced-cyber-threats-1
30. Don’t reinvent
31. Polish
32. Standard clip? Or polish? https://vine.co/v/MD5wH003YaL http://instagram.com/p/o6V-Bfg0Ae/
33. YouTube to GIF’s http://www.youtube.com/watch?v=gd2aNEHKj1o
34. YouTube to GIF’s
35. YouTube to GIF’s Over 4.5 Mil Aggregate Views
37. Leverage what you have by spreading the love
38. Videos should live everywhere
39. Videos should live everywhere
40. Videos should live everywhere Videos should live everywhere
41. Short form videos are working well on
42. Get more mileage out of your existing efforts
43. Treat your content marketing like a movie release
44. Be Everywhere
45. Disrupt the flow by being OG
46. Not that OG, this one
47. FaceBook makes it easy
48. The Pixar Theory
49. This gets more difficult https://dev.twitter.com/docs/cards
50. Look how many options, yet still rarely used https://dev.twitter.com/docs/cards
51. Pinterest has different display options too https://developers.pinterest.com/rich_pins/
52. G+ makes it easy
53. Interactive Marketing Apps are the Future
54. These aren’t IOS or Android Apps
55. These are HTML5 JavaScript Mobile friendly Apps http://www.budgetdirect.com.au/packinglist/
56. Who said taxes are boring?
57. Have to build in the real buttons to utilize Twitter cards
58. Strong calls to action
59. You could write an article about College Degrees
60. Or you could disrupt and engage
61. Or you could disrupt and engage
62. Article 32 pages Long, 4,602 words Original Written Pixar Theory, http://jonnegroni.com/2013/07/11/the-pixar-theory/
63. Engage
64. Disrupt
65. Combined Desktop, Mobile, Tablet Desktop 8:15 Sec avg. Session 10 Pages / Session
66. Chris Bennett CEO chris@97thfloor.com @chrisbennett

Chris Bennett CEO chris@97thfloor.com @chrisbennett

Слайд 1
Executing a Flawless Content Strategy

Слайд 2
Chris Bennett
CEO
chris@97thfloor.com
@chrisbennett

Слайд 3
Download This Deck Here:
bit.ly/smxadvanced97

Слайд 4All right! Stop whatcha doin', cause I'm about to ruin
The image

and the style that ya used to…

Слайд 5Stop spreading yourself too thin

Слайд 6Stop wearing too many hats

Слайд 7Stop with the checklist marketing mentality
Blog Post
Infographic
Guest Post

Слайд 8That’s an assembly line mentality

Слайд 9These guys eat assembly lines for breakfast

Слайд 10You’re working harder than a T-Rex making a bed

Слайд 11You need more mileage out of your existing efforts

Слайд 12
Start by crossing the streams

Слайд 13Take an idea

Слайд 14It can be anything

Слайд 15A Video

Слайд 16An Infographic

Слайд 17An Article

Слайд 18An Interactive Marketing App

Слайд 19Just Start

Слайд 20Then get your MacGyver on!

Слайд 21By repurposing

Слайд 22Infographic to SlideShare
http://www.9mmammo.com/walking-dead-ammo-infographic.html

Слайд 23Infographic to SlideShare
http://www.slideshare.net/9mmAmmo/walking-dead-weapons-ammo-breakdown

Слайд 24SlideShare to Mini Graphics/Image Rich Articles
http://www.slideshare.net/BlueCoat/ss-the-most-advanced-cyber-threats-1

Слайд 25SlideShare to Mini Graphics/Image Rich Articles

Слайд 26
Infographic to Mini Graphics/Image Rich Articles
http://bluecoat.com/company-blog/2014-04-29/most-advanced-cyber-threats-come-seemingly-innocent-places-0

Слайд 27
Spice up your rich articles w/GIF’s
http://bluecoat.com/company-blog/2014-04-29/most-advanced-cyber-threats-come-seemingly-innocent-places-0

Слайд 28
Add smart Twitter buttons into the slides

Слайд 29
So people can share the specific stats

http://www.slideshare.net/BlueCoat/ss-the-most-advanced-cyber-threats-1

Слайд 30
Don’t reinvent

Слайд 31
Polish

Слайд 32Standard clip? Or polish?
https://vine.co/v/MD5wH003YaL
http://instagram.com/p/o6V-Bfg0Ae/

Слайд 33YouTube to GIF’s
http://www.youtube.com/watch?v=gd2aNEHKj1o

Слайд 34YouTube to GIF’s

Слайд 35YouTube to GIF’s

Over 4.5 Mil Aggregate Views

Слайд 36

Слайд 37Leverage what you have by spreading the love

Слайд 38Videos should live everywhere

Слайд 39Videos should live everywhere

Слайд 40Videos should live everywhere
Videos should live everywhere

Слайд 41Short form videos are working well on FB due to the

auto video load feature

Videos should live everywhere

Слайд 42Get more mileage out of your existing efforts

Слайд 43Treat your content marketing like a movie release

Слайд 44Be Everywhere

Слайд 45Disrupt the flow by being OG

Слайд 46Not that OG, this one

Слайд 47FaceBook makes it easy

Слайд 48
The Pixar Theory

an Interactive Story, by @97thfloor #pixartheory'/>

FaceBook makes it easy

https://developers.facebook.com/docs/opengraph/

Слайд 49This gets more difficult
https://dev.twitter.com/docs/cards

Слайд 50Look how many options, yet still rarely used
https://dev.twitter.com/docs/cards

Слайд 51Pinterest has different display options too
https://developers.pinterest.com/rich_pins/

Слайд 52G+ makes it easy

Слайд 53Interactive Marketing Apps are the Future

Слайд 54These aren’t IOS or Android Apps

Слайд 55These are HTML5 JavaScript Mobile friendly Apps
http://www.budgetdirect.com.au/packinglist/

Слайд 56Who said taxes are boring?

Слайд 57
Have to build in the real buttons to utilize Twitter cards

Слайд 58
Strong calls to action

Слайд 59You could write an article about College Degrees

Слайд 60Or you could disrupt and engage

Слайд 61Or you could disrupt and engage

Слайд 62Article
32 pages Long, 4,602 words
Original Written Pixar Theory, http://jonnegroni.com/2013/07/11/the-pixar-theory/

Слайд 63Engage

Слайд 64Disrupt

Слайд 65Combined Desktop, Mobile, Tablet
Desktop 8:15 Sec avg. Session
10 Pages / Session

Слайд 66
Chris Bennett
CEO
chris@97thfloor.com
@chrisbennett

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