Engineering vs. Marketing презентация

Coexistence

something disruptive*…” (*insert marketing buzzword of the month)

Marketer: “The market study we purchased says…”

What Engineering hears: “I have no idea what I want. Now go do it!”


What Engineering hears: “I read the dust cover on a Malcolm Gladwell book this morning. The words sounded smart, which made me feel empowered.”

What Engineering hears: “We spent your annual salary on some charts illustrating common sense! Carry on.”

“How are you going to pull that out of the mold tool?”

What Marketing hears: “That sounds like work.”


What Marketing hears: “That sounds like a lot of work.”


What Marketing hears: “When will you openly worship my innate superiority?”

sentence is worth a thousand industry buzzwords. All too often, we try to hide a lack of real insight by using important-sounding lingo.

professionals to do what they do best. Marketing serves a crucial role in a successful business, as does Engineering. For these to mesh well together, strong, mutual respect is vital.

than when someone in management asks if he or she might “just” do something with a design. When making requests, I find it’s best to always assume that it will require a herculean effort on the part of the person being asked, and to show appropriate gratitude for the work involved.

the other—as is all too often the case—it’s impossible to collaborate effectively.

Whatever!?!

Sure!?!

Is that
True???

to all productive exchanges, it’s humility. When smart people sit down together believing that their collective intelligence is greater than that of any one individual, good things happen.