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E-commerce training using oracle ATG web commerce. Personalization. (Сhapter 13) презентация
Содержание
- 1. E-commerce training using oracle ATG web commerce. Personalization. (Сhapter 13)
- 2. Objectives After completing this chapter, you will
- 3. E-Commerce Personalization Personalization
- 4. E-Commerce Personalization Personalization
- 5. Personalization fundamentals Personalization
- 6. Profile Personalization
- 7. Profile personalization attributes Personalization Review site’s personalization
- 8. Rules-based personalization Personalization Most basic form of
- 9. Rules-based personalization Personalization
- 10. Rules-based personalization Personalization Profile Repository Targeter Business
- 11. Rules-based personalization benefits Personalization
- 12. Managing rules Personalization Managed in BCC via
- 13. Targeting and Segmentation Personalization
- 14. Creating Segment Personalization
- 15. Segment usage Personalization Repository:
- 16. Creating Content Group Personalization
- 17. Creating Targeter Personalization
- 18. Targeter Example Personalization
- 19. Targeter complex rule Personalization
- 20. Rule evaluation. Personalization
- 21. Targeting Servlet Beans Personalization Servlet beans used to display personalized content on the page
- 22. TargetingFirst droplet example Personalization
- 23. TargetingSourceMap Personalization
- 24. Questions? Personalization
Objectives After completing this chapter, you will be able to Understand Oracle Web Commerce Personalization capabilities Create segments and content groups Create a targeter to select content Use targeting droplets on
Слайд 2Objectives
After completing this chapter, you will be able to
Understand Oracle Web
Commerce Personalization capabilities
Create segments and content groups
Create a targeter to select content
Use targeting droplets on page to display personalized content
Create segments and content groups
Create a targeter to select content
Use targeting droplets on page to display personalized content
Personalization
Слайд 7Profile personalization attributes
Personalization
Review site’s personalization requirements
Define profile’s attributes for easily constructing
personalization rules
Age-based rule example:
Age-based rule example:
Слайд 8Rules-based personalization
Personalization
Most basic form of personalization:
Ability to define the different segments
of your customer base
Ability to define the different groups of content available on site
Use targeting droplets on page to display personalized content
Ability to define the different groups of content available on site
Use targeting droplets on page to display personalized content
Слайд 10Rules-based personalization
Personalization
Profile
Repository
Targeter
Business Rules
Targeted
Content
Items
Content
Repository
Segments
Content groups
Item’s properties
Слайд 12Managing rules
Personalization
Managed in BCC via Targeting and Segmentation menu option
Created /
modified using Expression Editor
Managed within a project in Content Administration
Takes advantage of the workflow and deployment features
Managed within a project in Content Administration
Takes advantage of the workflow and deployment features
Слайд 21Targeting Servlet Beans
Personalization
Servlet beans used to display personalized content on the
page
Слайд 22TargetingFirst droplet example
Personalization
