Distribution – the idea презентация

of finished goods from the production place to the final point of sale.

are associated with the provision of the product in place, time and form corresponding to the needs of the buyers.

and assortment differences between the sphere of production and the sphere of consumption.

the place of production does not coincide with the sites of consumption.

which the product is made and the time when the consumer wants to buy it.

their products in the market specializing in the production of a small number of them, and the consumer, making purchases, wants to be able to select and buy products from different manufacturers.

production and the sphere of consumption is related to the fact that the products are usually produced in large quantities, while the buyers in order to satisfy their needs are buying smaller quantities of this product

market information needed for planning and organizing sales and promotional information about the offer and the benefits that it provides to potential buyers, searching and reporting offers of sale, establishing business contacts, negotiating the terms of the transaction.

a legal basis for the passage of ownership of the products shipped. A manifestation of the implementation of these functions are made as to the type, length, width and channel structure, division of labor and the type of relationship among the participants.

processing, assortment transformation of production into commercial products to intermediaries and final customers.
Logistics - physical distribution.

of the warranty and guarantee to provide customers a variety of services, installation, repair, delivery, etc. The main objective is to keep in touch with clients and shaping their loyalty.

through which a good or service passes until it reaches the end consumer.

channel, typically producers, wholesalers and retail outlets, work together as a unit to deliver products to end users. Vertical systems help to reduce conflicts to the mutual benefit of all parties.

of the elements of the distribution channel, from manufacturing to the stores, under the ownership of a single business.

to operate as individual entities. The businesses enter into contractual relationships with other elements in the distribution channel with their respective obligations and benefits. This approach allows all of the participants to leverage economies of scale that enable more competitive pricing. 

wields enough power to effectively control the activities of the other members of the distribution channel.

of sale at the appropriate level of the distribution channel, within a market that is geographically separated.

of the distribution channel by a limited number of intermediaries.

or at most a few intermediaries, acting at the appropriate level of the distribution channel, spatially within an isolated market.

licensee (franchisee) that allows the business owner to use the licensor’s brand and method of doing business to distribute products or services to consumers.