enterprise презентация

in a workplace Enterprise Social Network (ESN)

that is used to network with other employees.

ESN’s are like Facebook, Linked-in, Instagram, Slideshare & Twitter all rolled into one.

There are lots of great ones. I’ve personally used Jive & Yammer, which are both good options


See also: http://www.slideshare.net/selenasol/enterprise-social-networks-101-for-cluedin-mnc-managers

HUH? WTF IS AN ESN?

personal brand message

People read your CV
Take time to tell the right professional story on your profile

On any social network, you are your tags
Add profile tags that define your professional interests and skills so that people and content can find you

PIMP YOUR PROFILE

about content.

1. You don’t need to come up with everything yourself
ESN’s work like Twitter. So long as you site the source and, if required, get permission, you can cross-post great content, which is relevant to your firm. Some of the best discussions you’ll have will be based on Internet content, loaded into the ESN as a discussion starter

2. You can share the load with others
Consider using a ESN Custodian program, especially if you are part of a space. It works like this: If you have 8 pals, each one needs only take the lead once per week, which means you have 2 months of fresh content with nobody feeling overloaded

POST: PRESENT & FUTURE

Feed. Block book two 10-minute slots every day in Outlook for ESN grooming

Chime in
ESN threads are asynchronous, but it helps to explicitly maintain momentum, even if it’s an “I agree” post

1. Mention People - If you want attention in the ocean of "hey look at me", you need to mention people. ESN’s notify people mentioned after the @ that you are talking about them. When someone is @mentioned in a piece of content, a status update, or elsewhere, a notification of the activity flows into their News Feed

2. Mention Spaces - Add links to groups as well. Members of groups you mention should see an @mention in their news feed as well

3. Mention Content - Add links to other content as well

MENTION LIKE MAD

don't use them, you're just using a poorly threaded discussion forum.

Just like you use the @mention to tag people and places, you use the #hashtag to tag keywords.

1. Tag Keywords using Hashtags
If you want people to discover your content, you must tag your content so that it pops up in their News Feed or Search Results. Figure out over time what the defacto hashtags are for your firm

TAG LIKE TOMORROW (is the zombie apocalypse)

the ESN’s Share function, which sends an email with a link back

But replace the default text and add a personalized call-to-action

Share with Subject Matter Experts
Here's an idea. If you post a new bit of content, just do a search for relevant tags and share your post with the authors of the first 3 results in the search

SHARE, SHARE, SHARE

Well, it feels great to everyone else too. It takes less than a second to like something, but it creates a lasting self-supporting impact

Follow sites & people
Spend time to curate your News Feed by making sure that you subscribe to what will help you

Send a Shout Out! An ESN is a great place to send a Shout Out! However, tag people’s line managers when you do so

SPREAD THE LOVE

stuffy Corporate Speak. A casual-Friday writing tone tends to engage the best.

However, ESN’s are not places for drunk texting either.

You need to find the right balance.

And always remember, whatever you say on an ESN must comply with corporate policies and flame wars are childish.

on an ESN because when someone follows you, your space, or your tags, you pop up in their News Feed, and you've grabbed a little bit of organizational attention for that fleeting moment

If you are invisible on your ESN, so is your contribution

Link back aggressively
Email Signatures
Your Internal Intranet site
Your Sharepoint document repository
Your meeting minutes
Powerpoint presentations
Heck, embroider your office tie with your ESN Space URL!

MARKET PERSISTENTLY

a living document of best-practices and I want to hear from you

Have you got good suggestions to add to the list of 8*? Please post your ideas to the Slideshare thread below this deck!


* (actually it is now 11! See, collaboration works!)

BE COLLABORATIVE

community is most active, and post then to maximize hits
Communications professionals know that any time you write, you should have explicit Think-Feel-Do goals. Upon reading what you have to say, what should the audience think? How should they feel? What do you want them to do? Your writing should achieve all 3
You know how good coaches ask open-ended questions that invite you to discover your own 'ah-ha' moments? Good ESN content is the same. It uses words, sentence structures, and grammar that encourages people to get engaged and share ownership of the topic. Grab a good Neuro-Linguistic Programming (NLP) for Dummies book

Mad
Tag
Share, share, share
Spread the Love
Develop your Voice
Market Persistently
Be Collaborative
All that other stuff

Management

Enterprise Chat

solving your immediate problem

Fix/report/track a bug or service request

Ask a one-on-one question where the answer is time specific

Ask a question where the answer is useful to someone else, somewhere else, or somewhen else

Discuss a topic / document / proposal

Store Project Documents

Manage Project Plan

Manage Actions

Identify and network with SMEs

Communicate with / report to immediate and secondary stakeholders

Ideation

Social Network

JIRA

Controlled/Hierarchical/Structured

Organic/Tag-based/Unstructured

Transactional Discussions

Strategic Discussions

Pick up the phone or walk over to their desk

want to have ongoing discussions rather than one-off transactions
You want to transform discussions between individuals into legacy enterprise knowledge
You want to create the opportunity for random insight – someone outside of your immediate stakeholder team discovers your content and riffs innovation in their separate context or adds new content to your context
You are OK with unstructured “tag-based” organization – you don’t require deep, structured hierarchies like directory trees
You want to imbue content with emotional / interpersonal engagement – create teams and feeling of teamwork through content sharing
Context matters to one’s understanding of content – the discussion around the deck is just as important as the slides in the deck

Slide: http://www.flickr.com/photos/indie_jojo/
Pimp Slide: http://www.flickr.com/photos/helzerman/
Post Slide: http://www.flickr.com/photos/chrisdraperphotography/
What’s Up Slide: http://www.flickr.com/photos/andyburnfield/
Mention Slide: http://www.flickr.com/photos/achrntatrps/
Zombies Slide: http://www.flickr.com/photos/scottpoborsa/
Share Slide: http://www.flickr.com/photos/jacquelinetinney/
Love Slide: http://www.flickr.com/photos/lurocker/
Voice Slide: http://www.flickr.com/photos/srcosmo/
Market Slide: http://www.flickr.com/photos/dvs/
Collaborative Slide: http://www.flickr.com/photos/jasonp80/

with my future slideshare posts

selena@selenasol.com
http://www.linkedin.com/pub/eric-tachibana/0/33/b53