Different Types of Advertising презентация

we barely give it a thought, except to be annoyed at it from time to time. However, advertising is a complex field of study, and involves innovation and creativity as a stale of its existence.
This Buzzle article attempts to shed some light on the types of advertising used as a means of promoting, both products and ideas.

is, I don't know which half.

John Wanamaker,
838-1922, American merchant

out primarily to drive up its sales. It is also done to build a brand identity, communicate changes in old products, or introduce new product/services to the customers.

Advertising has become an essential element of the corporate world, and hence, companies allot a considerable amount of resources towards their advertising budget. There are several reasons for advertising, some of which are:

and maintaining a brand identity or brand image ☞ Communicating a change in the existing product line ☞ Introduction of a new product or service ☞ Increasing the buzz-value of the brand or the company

media which can be effectively used for advertising.
Mentioned here are the various categories or types of advertising.

and Events
Radio Advertising
Television Advertising

a popular advertising option. Advertising products via newspapers or magazines is a common practice. In addition to this, the print media also offers options like promotional brochures and fliers for advertising purposes. Often, newspapers and magazines sell the advertising space according to the area occupied by the ad, its position in the publication (front page/middle page, above/below the fold), as well as the readership of the publication.

newspaper will cost far less than an advertisement in an established newspaper that has a high readership. The price of print ads may also depend upon quality of the paper and the supplement in which they appear. For example, an advertisement in the glossy (and popular) supplement of a newspaper will cost more than one in a supplement which uses mediocre quality paper.

techniques to attract the customers outdoors. The most common examples of outdoor advertising are billboards, kiosks, and also events and trade-shows organized by a company. Billboard advertising is very popular. However, it has to be really terse and catchy, in order to grab the attention of passersby. Kiosks not only provide an easy outlet for the company's products, but also make for an effective advertising tool to promote the company's products.

opportunity and strategy. A company can organize trade fairs, or even exhibitions for advertising their products. If not this, the company can organize several events that are closely associated with their field. For instance, a company that manufactures sports utilities can sponsor some tournament to advertise its products. Mobile billboards are a newer form of this old advertising technique, where a large display screen or billboard is attached to the back of a van or a flatbed truck, and taken to different locations within a city or neighborhood.

In the early 20th century, as radio began to take center stage in a lot of American homes, businesses realized that they could use this medium to reach a huge audience for their products, and not merely rely on print media such as newspapers and pamphlets.

ads, and prices depend upon the duration, time of the day, and the programs during which the ads are aired. According to market research firm Arbitron, over 240 million people in the United States tune in to the radio at least once a week. Radio has been given a much-needed boost as a medium of communication, and therefore of advertising, with the advent of online radio broadcasts.

television advertising remains the most sought-after mode of advertising even in the 21st century. It reaches the maximum number of target customers, and has a variety of programming schedules which can be effectively used for the insertion of ad content.

high price for ad spots during sporting events such as the Super Bowl. There is also a trend of placing banners in the background while a program is playing, to increase the visibility of ads. Computer-based graphics are also used to generate ads, which run in the backdrop of high-profile events such as sporting events and movie premiers. Television jingles for popular products such as 'Here comes the King' (Budweiser) and 'I am stuck on Band-Aid' (Band-Aid), are already of legendary status.

- Advertising Indirectly
Public Service Advertising - Advertising for Social Causes
Celebrity Advertising
In-store Advertising
Coffee Cup Advertising
Digital Out of Home Advertising

several branches like television, radio, or the Internet.
Television advertisements have been very popular ever since they were introduced. The cost of television advertising often depends upon the duration of the ad, the time of broadcast (prime time/lull time), sometimes the show on which it will be broadcast, and of course, the popularity of the television channel itself.

however, it remains the choice of small-scale advertisers. Radio jingles has been very a popular advertising medium, and has a large impact on the audience, which is evident in the fact that many people still remember and enjoy old popular radio jingles.

of advertising, in which a product or a particular brand is incorporated in some entertainment and media channels like movies, television shows, or even sports. There is no commercial advertising as such in the entertainment, but the brand or the product is subtly (or sometimes evidently) showcased in the entertainment show. Some of the famous examples for this sort of advertising have to be the appearance of brand Nokia which is displayed on Tom Cruise's phone in the movie Minority Report, or the use of Cadillac cars in the movie Matrix Reloaded. Pay attention next time, you're sure to come across a lot of such examples.

where advertising a particular product is banned by law. Advertisement for products like cigarettes or alcohol, which are injurious to health, are prohibited by law in several countries. Hence, these companies come up with several other products that have the same brand name, and indirectly remind people of the cigarettes or alcohol of the same brand, by advertising the other products. Common examples include Fosters and Kingfisher beer brands, which are often seen to promote their brand with the help of surrogate advertising.

a technique that makes use of advertising as an effective communication medium, to convey socially relevant messages about important matters and social causes like AIDS, energy conservation, political integrity, deforestation, illiteracy, poverty, and so on.

of advertising and marketing concepts, had reportedly encouraged the use of the advertising field for a social cause. Ogilvy once said,
"Advertising justifies its existence when used in the public interest - it is much too powerful a tool to use solely for commercial purposes.“
Today, public service advertising has been increasingly used in a non-commercial fashion in several countries across the world in order to promote various social causes. In the United States, radio and television stations are granted to bidders on the basis of a fixed amount of public service advertisements aired by the channel.

modern-day consumer is getting immune to the exaggerated claims made in a majority of ads, there exists a section of advertisers that still bank upon celebrities and their popularity for advertising their products. Using celebrities for advertising involves signing up celebrities for campaigns, which consist of all sorts of advertising including television or even print ads. How effective these ads are, is something that each consumer himself can determine.

and departmental stores, popularized by stores such as Walmart. Also known as 'point of purchase advertising', the products are usually displayed prominently at checkout counters and packaged attractively. They aim to influence the customer to make an impulse purchase, rather than actively create a need for the product.
Other forms of in-store advertising can be placing the product where the customer can easily see them, and banners inside the store announcing price cuts or new launches.

placement of small ads or promotional material on paper cups for coffees or onto the tabletops of the diner or cafe. Its origins can be traced to Australian companies, and is now gaining popularity in Asia and the Americas.

which is gaining in popularity and effectiveness as a quick way to get the customers' attention. Digital out of home advertising can take many forms, but is essentially a systematic arrangement of media at different venues across a geographic location, where there is a lot of foot traffic such as cafes, bars, gyms, gas stations, and many others.

viewers to skip through ads shown on television causing advertisers and sponsors significant loss in revenue. This is being tackled by using digital broadcast systems in outdoor public places.
Kiosks equipped with LCD screens and customized software can be found in public locations like parks, subways, and gas stations, along with digital televisions. This has also been integrated with Point of Purchase advertising, with many stores having LCD equipped stand-alone systems, where the customer can gain product information and even make a purchase using his credit card.

both public and private areas, digital signage is growing ever more prevalent, as it is a cheap alternative to the costly excesses of television commercials. It is primarily done through the installation of LED or plasma screens in public places, such as railway and subway stations, cafes, airports, retail stores, hotels, and many other similar locations.

The mobile connectivity it offers to consumers makes it fertile ground for advertising. Applications from both network carriers and phone manufactures carry branding and product information for services they offer.
Also, games downloaded to mobile platforms display ads when connected to the internet. Advertisers are striving to make ads which are more adaptable to smaller screens, and make them available across a range of operating systems such as Android, iOS and Windows.

company tries to fulfill with customized or innovative products. Niche advertising deals with targeting these select group of customers with tailored ads.
Companies are taking advantage of online blogs and websites which cater to exclusive content such as exotic travel or wines or regional cuisine, and using these as platforms to advertise their products. The use of Internet marketing for these niche offerings ensure that potential customers are exposed to the ads whenever they search

interactive to the point of letting customers create their own ads for the brand, one of which is chosen as the brands official ad for a particular time period. This was successfully done by PepsiCo for its Doritos brand of snacks during the Super Bowl 2007, and again in 2009 and 2010. User-generated ads are not cost prohibitive, and allow the company to generate a lot of publicity via word-of-mouth.

rates of effectiveness. It is the job of the advertising department to figure out which type or which medium is the best and the most feasible for its company.