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Define Your Twitter Mission and Execute for Real Results презентация
Содержание
- 1. Define Your Twitter Mission and Execute for Real Results
- 2. Define Your Twitter Mission What’s your company
- 3. Laura Fitton, Spring 2007 Homebound mom.
- 4. Heh. http://discover.twitter.com/first-tweet
- 5. Laura @Pistachio Fitton Evangelist, HubSpot Founder
- 6. WHAT ARE YOU DOING?
- 7. WHAT ARE YOU DOING?
- 8. WHAT ARE YOUR RESULTS?
- 9. RESULTS.
- 10. Who & What (Value) Why Define Your Twitter Mission
- 11. 1 WHO & WHAT
- 12. [@OurAcct] is where [who] can find [value offered] MISSION
- 13. BIO “Follow us for…”
- 14. “Follow Us For…”
- 15. 2 WHY
- 16. WHAT’S IN IT FOR THEM?
- 17. Influence (was) ATTRACT attention to yourself
- 18. PROVIDE attention & value to others Influence (is)
- 19. Identify your target audience
- 20. 1 IDENTIFY TARGET AUDIENCE
- 21. WRITE DOWN: Everything You Know About Personas
- 22. 2 WHAT ARE THEY LOOKING FOR
- 24. Image: http://inay.org
- 25. SOLVE FOR THE HUMANS Not just their happiness, but also their success.
- 26. WRITE DOWN: Everything You Know About Personas
- 27. Share Material Relevant to Their Lives Content
- 28. 3 ATTRACT AND ENGAGE
- 29. Twitter Marketing in 2 Words:
- 30. Be Useful
- 32. Tweet Quote! “ Make the customer the
- 34. 4 BUILD TRUST & EARN LEADS
- 35. Build Trust and Earn Leads
- 36. Either write something worth reading or
- 37. build relationships
- 39. Social Marketing in 4 Words:
- 40. Listen. Learn. Care. Serve.
- 41. How Can I Get More Followers?
- 42. You don’t just want a following. 29
- 43. You want engaged fans
- 44. No, Really, Pistachio. How Can I Get More Followers?
- 46. 37 Be helpful. Helpful Relevant
- 47. 5 MEASURE & IMPROVE
- 48. 41 Measurable is the new ‘gee, I hope this works.’
- 51. Your grade and checklist to-dos http://grader.com
- 52. Am I Doing it Right? Results
- 53. Blogging Social SEO Tools
Define Your Twitter Mission What’s your company doing with Twitter? Are you getting the results you want? Most companies are “doing Twitter” these days, but it’s often an ineffective scattershot of
Слайд 2Define Your Twitter Mission
What’s your company doing with Twitter? Are you
getting the results you want? Most companies are “doing Twitter” these days, but it’s often an ineffective scattershot of tactics across the board. In this session, Laura Fitton (co-author, Twitter for Dummies) helps you define your Twitter strategy and provides free tools and resources to carry it out. You’ll discover how to identify your target audience on Twitter, what they’re doing there, how to attract them and generate leads, and practical ways to measure and keep improving upon your efforts.
Слайд 19
Identify your target audience
Know what they’re looking for
Attract
and engage them
Build trust and earn leads
Measure and improve
Build trust and earn leads
Measure and improve
Execute for Real Results
Слайд 21WRITE DOWN:
Everything You Know About Personas
What are their challenges?
How are they
measured?
What do they read?
What (and where) do they share on social media?
What do they read?
What (and where) do they share on social media?
Слайд 26WRITE DOWN:
Everything You Know About Personas
What are their challenges?
How are they
measured?
What do they read?
What (and where) do they share on social media?
What do they read?
What (and where) do they share on social media?
Слайд 27Share Material Relevant to Their Lives
Content types that fit with everything
you know about their lives
Solutions to their challenges
Tools to help them crush their numbers
Must-read articles and digests
Shareable items that will make them look good
Solutions to their challenges
Tools to help them crush their numbers
Must-read articles and digests
Shareable items that will make them look good
Слайд 32Tweet Quote!
“
Make the customer
the hero of your story.
Ann Handley
Chief Content Officer
MarketingProfs
Image
Credit: Fotographia Guerilla
Слайд 36
Either write something worth reading or do something worth writing about.
Benjamin
Franklin
“
Image Credit:
lhalstead
Слайд 4637
Be helpful.
Helpful
Relevant
Remarkable
Frequent
ask yourself how you can be of service to your
current and potential customers. What problems can you solve? What questions can you answer? What knowledge can you share?
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/10291/Helpful-is-the-New-Viral.aspx#ixzz1GsSghdGN
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/10291/Helpful-is-the-New-Viral.aspx#ixzz1GsSghdGN
Helpful is the new viral.
37
Слайд 51
Your grade and checklist to-dos http://grader.com
Marketing Library http://hubspot.com/library
Marketing Academy http://academy.hubspot.com
Social Inbox
free trial: http://bit.ly/trySI
FREE TOOLS:
Слайд 52Am I Doing it Right?
Results matter, not raw effort
What’s in
it for THEM?
What is your community for and how do you nurture it?
Who can you help? (first via Twitter, later with your product?)
Where are the people who need you already tuned in?
What is your community for and how do you nurture it?
Who can you help? (first via Twitter, later with your product?)
Where are the people who need you already tuned in?
Слайд 53
Blogging
Social
SEO
Tools to Attract Visitors
Tools to Convert Leads
Tools to Close Customers
Landing
Pages
Forms
Email
Marketing
Automation
Analytics
Salesforce
Sync
Calls-to-action
Lead
Management
All
the tools you need to do marketing – all in one place.
Four FREE TOOLS FOR YOU:
Your grade and checklist to-dos
http://grader.com
Marketing Library
http://hubspot.com/library
Marketing Academy
http://academy.hubspot.com
Try Social Inbox:
http://bit.ly/trySI
THANK
YOU!
