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Creative advertising презентация
Содержание
- 1. Creative advertising
- 2. The notion of «creative advertising» The rapid
- 3. 2.1. Creativity: the strategy and tactics of
- 4. 2.1. Creativity: the strategy and tactics of
- 5. 2.2. Creativity in advertising: specificity Ad’s artwork Creative Creativity Creative work
- 6. 2.2. Creativity in advertising: specificity Creativity concept
- 7. 2.2. Creativity in advertising: specificity Creative process !drawing attention!
- 8. 2.3. Forms & functions of creative advertising Communicative image Original ideas of communication Aesthetic
- 9. 2.3. Forms & functions of creative advertising
The notion of «creative advertising» The rapid development of advertising communications in Russia’s recent history defines the renewed interest over revealing the mechanisms of creative activity.
Слайд 2The notion of «creative advertising»
The rapid development of advertising communications in
Russia’s recent history defines the renewed interest over revealing the mechanisms of creative activity.
Слайд 32.1. Creativity: the strategy and tactics of war for a consumer
monitory
fight for profit
communication fight for preferences
communication fight for preferences
Слайд 42.1. Creativity: the strategy and tactics of war for a consumer
There
are 6 pillars of the advertising’s phenomenon:
communicative form
identification of a customer
existence of a goal
predetermination of mass media
mass orientation
bind to time and place of spread
communicative form
identification of a customer
existence of a goal
predetermination of mass media
mass orientation
bind to time and place of spread
Слайд 62.2. Creativity in advertising: specificity
Creativity concept
Robert Sternberg
Intelligence
Knowledge
The way of thinking
Individual characteristics
Environment
Imagination
Слайд 82.3. Forms & functions of creative advertising
Communicative image
Original ideas of communication
Aesthetic
Слайд 92.3. Forms & functions of creative advertising
Functions:
high efficiency of consumption
brand interest
brand
credibility
attracts attention
positive attitude towards brand
coexistence of product and advertising
disposes to make a buy
increase of sales
advertising’s budget savings
attracts attention
positive attitude towards brand
coexistence of product and advertising
disposes to make a buy
increase of sales
advertising’s budget savings
