Creating Compelling Content презентация

say you’ll do
Build relationships & community (online & in person)
Be Professional & Tranparent (work vs. personal)
Be a Safe Risk Taker

for Collaboration
Reward Fans
Because It’s Fun

them & cross-promote on social media.
Choose a short & memorable hashtag; vet it.
 Make sure you have a “rules” page with a disclaimer allowing use of images for promotional purposes.
Use onsite signage to promote contest with Instagram logo & hashtag .
Search for relevant photos that might be good entries & tell them about the contest. Despite all the signs, and promotion, some don’t know about it.

own webpage & to other reputable pages.)
Don’t pin any photo without checking it out.
Create new content on your blog (for the purpose of pinning)
Highly visual (photos and infographics)

your brand
Support your Nonprofit’s mission
Use tagging to help SEO
Recycle & Cross-post Content
Use Categories to make a microblog

drives traffic to your website
Share blog posts on other social media or recycle content
Share your legacy (Acts as a history of your nonprofit)
Content re-appears is reusable (unlike Facebook)

Your Blog

into Current Events & Hot Topics
Image or Infographic Heavy. Light Text.
Ask your Readers What They Want to Know
Ask your Front-line Staff What Questions They Get
Q&A or Take 5 (New staff, Board Members, Volunteers, Etc.)
Do a “Top10” Post
*Recapping your best posts
*Featuring the best blogs or posts in your industry
Guest Bloggers (Clients, Volunteers, Constituents, Donors)
Be an Expert!
Recap (Year in Review, Community Kitchen Garden Recap)
Tell Your Personal Story
Share the <3