Content Tactics for Marketing to Millennials презентация

In the case of millennials content marketing expectations are high Flickr CC: @10ch Providing the public with creative content is growing in importance

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Content Tactics for Marketing to Millennials


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In the case of millennials content marketing expectations are high
Flickr CC:

@10ch


Providing the public with creative content is growing in importance


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This generation is looking for something to connect with and relate

to

Flickr CC: @wwwcuate1968


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So what is the best way to relate to these consumers?
Flickr

CC: @Yasmeen

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Here are 3 content tactics that may prove useful in getting

millennials interested in your content!

Flickr CC: @uomouranio


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1. Make it culturally relatable
Flickr CC: @jpar4s


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When tailoring content to a millennial audience it is important to

factor in their age, location, and cultural interests

Flickr CC: @cuttlefish


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It is important for it to be genuine and make your

brand more human and relatable

Flickr CC: @DamonStyer


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Focus on quick, informative, and targeted content to relate to this

generation

Flickr CC: @emiliokuffer


Millennials have high content expectations with low patience levels


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2. Make it original
Flickr CC: @jesusbelzunce


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Millennials want to stay informed, discover what they didn’t know before,

and get a sense of escape

Flickr CC: @rkphotos


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After being bombarded with over 5,000 marketing messages a day, we

have cultivated the ability to bypass unoriginal content

Flickr CC: @jypsygen


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Through creation of unique content you can capture the millennial audience

and construct a lasting brand reputation

Flickr CC: @bigtallguy


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3. Make it visually appealing
Flickr CC: @deathtogutenberg


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Millennials rarely want to interact with an advertisement

If logos and

call to actions cover your content, consider it ignored

Flickr CC: @piratechickan


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However if it’s visually pleasing it has been shown to draw

in the millennial crowd


This generation is conditioned to pass by “salesy” content

Flickr CC: @anonymouscollective


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Visual content allows millennials to absorb key information quickly
Flickr CC: @lsaxbaldphotography


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Whether it’s a video or image, millennials want something that delivers

actual value, not just your sales pitch

Flickr CC: @jakerust


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Informative and creative content can make or break how your brand

relates to this audience

Flickr CC: @Jonathan


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Focus on what you are presenting, and make sure it aligns

with their beliefs, interactions and behaviors!

Flickr CC: @ihtatho


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Tap into the millennials desire for discovery
Don’t give them any reason

to ignore your content marketing!

Flickr CC: @orangegreenblue


Слайд 22THANK YOU!
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