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How To Repurpose Content To Save Time & Maximize Leads презентация
Содержание
- 1. How To Repurpose Content To Save Time & Maximize Leads
- 2. Housekeeping This webinar is being recorded and
- 3. Speakers Rebecca Corliss Director of Marketing,
- 4. Agenda The story of repurposing: why
- 5. The core of INBOUND is content #RecycleYourMarketing
- 6. Head count isn’t the answer #RecycleYourMarketing
- 7. Content Count > Head Count #RecycleYourMarketing
- 8. A Tale Of Repurposing Content… #RecycleYourMarketing
- 9. Why Repeat, Recycle, & Repurpose?
- 10. 1. Save Time (And Solve For
- 11. The Content Creation Challenge Ongoing
- 12. Your Time Saving Secret Weapon…
- 13. “It’s your responsibility to share and re-share great content.” -Dave Kerpen #RecycleYourMarketing
- 14. Repeating Works #RecycleYourMarketing
- 15. 2. Reach A Wider Audience By
- 16. There are SO many different, and effective
- 17. More Channels = More Reach Facebook fans! LinkedIn fans! Twitter fans! #RecycleYourMarketing
- 18. Reworking & Repurposing Works #RecycleYourMarketing
- 19. 3. Provide Lasting Value
- 20. Consider Your Audience: Generation *Source: Moz #RecycleYourMarketing
- 21. Content Consumption Think about how your
- 22. Ebook Article OR Long Vs. Short Dense Vs. Simple #RecycleYourMarketing
- 23. 1 Great Content Idea Can =
- 24. Tips for Successful Repurposing
- 25. Use One Platform to Promote Another
- 26. Deliver Additional Value Evaluate whether or
- 27. Consider the Buyers Journey #RecycleYourMarketing
- 28. How HubSpot Repurposes Content
- 29. Existing Tweets/Twitter Accounts? Blog Posts
- 30. Existing Ebooks ? “Kits” Turn your ebooks into a kit
- 31. Webinar/Ebook ? Twitter Chats
- 32. Podcast ? Ebook ? Blog Posts ? SlideShare
- 33. Data ? SlideShare ? CTA
- 34. Blog Posts ? Ebook ? SlideShare
- 35. Key Takeaways + Best Practices Use
- 36. 25% DISCOUNT CODE FOR WEBINAR ATTENDEES, EXPIRES AUGUST 31: LIKEABLE15
- 37. Q&A #RecycleYourMarketing Rebecca Corliss @repcor Dave Kerpen @davekerpen
- 38. Likeable Hub Share 1000s of content
- 39. GRAND PRIZE! + 1 Year of Likeable Hub VIP ($240 Value!) #RecycleYourMarketing
Слайд 2Housekeeping
This webinar is being recorded and will be sent via email
Stick around for a 25% discount code to attend INBOUND 2015
Use #RecycleYourMarketing during the webinar on Twitter to ask questions for Q&A or the question panel
Top tweeter using #RecycleYourMarketing will get a free signed copy of Likeable Social Media + one free year of Likeable’s VIP Plan
#RecycleYourMarketing
Housekeeping
Слайд 3
Speakers
Rebecca Corliss
Director of Marketing, HubSpot
#RecycleYourMarketing
Dave Kerpen
CEO & Founder, Likeable Local
Слайд 4
Agenda
The story of repurposing: why we do it
Why repurpose? 4 reasons
How
#RecycleYourMarketing
Слайд 9
Why Repeat, Recycle, & Repurpose?
#RecycleYourMarketing
1. Save Time
3. Provide Lasting Value
2. Reach a Wider Audience
4. Give Great Content The Attention It Deserves
Слайд 10
1. Save Time
(And Solve For The Content Creation Challenge)
69% of content
#RecycleYourMarketing
Слайд 11
The Content Creation Challenge
Ongoing new content creation on numerous channels
68% of marketers say consistently producing content is a challenge.
Only 32% of marketers say they are effectively executing enough content. (Source: Aberdeen)
#RecycleYourMarketing
Слайд 12
Your Time Saving Secret Weapon…
Repeat Great Content
There’s no reason to
The chance of a follower seeing your post is slim.
Use TurboPost by Likeable to help.
#RecycleYourMarketing
Слайд 13“It’s your responsibility to share and re-share great content.”
-Dave Kerpen
#RecycleYourMarketing
Слайд 152. Reach A Wider Audience
By Repurposing Content On Other Channels
“Without
- P. T. Barnum
#RecycleYourMarketing
Слайд 16There are SO many different, and effective channels to share content
A Varied Content Strategy Is Important
49% of small businesses believe Slideshare is highly effective for content promotion. (Source: CMI)
Brands that create 15 blog posts per month average 1,200 new leads per month. (Source: HubSpot)
The average B2B marketer engages in content promotion on 6 social media platforms.
(Source: CMI)
#RecycleYourMarketing
Слайд 19
3. Provide Lasting Value
Value is in the eye of the
The more ways available to consume content, the more value you can provide to more people.
People consume content on different devices.
Similar content is interesting packaged in different ways.
#RecycleYourMarketing
Source: comScore
Слайд 21
Content Consumption
Think about how your audience prefers to consume their content!
Ebook
Webinar
OR
Visual
Passive Vs. Interactive
Download Vs. Stream
#RecycleYourMarketing
Слайд 23
1 Great Content Idea Can = 5+ Content Pieces
#RecycleYourMarketing
4. Give Content
Слайд 24
Tips for Successful Repurposing
Give a nod to related content.
Use content
Know your audience.
Always deliver additional value.
Highlight different angles of the same topic.
#RecycleYourMarketing
Слайд 26
Deliver Additional Value
Evaluate whether or not information has changed or if
Share similar content in a new light.
Add promotions or downloadable material.
5 blog posts that are interviews with different experts ? 1 blog post
#RecycleYourMarketing
Слайд 35
Key Takeaways + Best Practices
Use high performing pieces of content and
Always deliver additional value
Know your audience: keep the buyer’s journey in mind!
Слайд 38Likeable Hub
Share 1000s of content ideas
TurboPost ™ Facebook Ad Tech &
Likeable Hub Websites
Social Listening
More!
-Try Likeable Hub VIP for Free @ LikeableHub.com
-Free Month of Likeable Hub Expert or $200 off Likeable Hub Pro before August 31st!
→ Visit LikeableDemo.com or call 212-359-4355 & mention #RecyleYourMarketing
