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CONTENT INC. презентация
Содержание
- 1. CONTENT INC.
- 2. FIRST, BUILD AN AUDIENCE THEN, MONETIZE IT
- 3. BACKYARD POULTRY TEACHING @JoePulizzi
- 4. @JoePulizzi
- 5. THE CONTENT INC. MODEL @JoePulizzi
- 6. THE CONTENT INC. MODEL @JoePulizzi
- 7. SWEET SPOT KNOWLEDGE/ SKILL PASSION/ CUSTOMER PAIN POINT @JoePulizzi
- 11. SWEET SPOT BACKYARD POULTRY TEACHING @JoePulizzi
- 12. FARMERS AGRICULTURE / TECH OPERATIONAL CHALLENGES ON A FARM @JoePulizzi
- 13. The Furrow By John Deere CASE STUDY
- 14. THE CONTENT INC. MODEL @JoePulizzi
- 15. 100 YouTube Subscribers January, 2012 ANN
- 17. EVERYONE STOPS AT THE SWEET
- 20. AUDIENCE FOOD SCIENTIST EDUCATION @JoePulizzi IMPOSSIBLE FOOD CREATIONS CONTENT TILT
- 21. @JoePulizzi WHAT DO ALL
- 22. CREATE A CONTENT MARKETING MISSION STATEMENT
- 23. Indium Corp. Blogs CASE STUDY @JoePulizzi
- 24. Indium Corporation CASE STUDY @JoePulizzi
- 25. CASE STUDY @JoePulizzi
- 26. CORE TARGET AUDIENCE WHAT WILL
- 27. @JoePulizzi CREATE YOUR MISSION
- 28. THE CONTENT INC. MODEL @JoePulizzi
- 29. WAIT FOR IT… LOADING
- 30. (1) Content Type (1) Main Platform
- 31. CASE STUDY @JoePulizzi Copyblogger
- 33. Jyske Bank CASE STUDY @JoePulizzi
- 36. @JoePulizzi iTunes Subscribers to
- 37. @JoePulizzi ONE CONTENT TYPE
- 38. THE CONTENT INC. MODEL @JoePulizzi
- 39. Facebook CASE STUDY @JoePulizzi
- 40. Google+ CASE STUDY @JoePulizzi
- 41. @JoePulizzi FOCUS ON SUBSCRIBERS AS A KEY METRIC
- 42. CASE STUDY @JoePulizzi Copyblogger
- 43. CASE STUDY @JoePulizzi thinkMoney
- 44. @JoePulizzi YAY! BOO!
- 45. @JoePulizzi
- 48. @JoePulizzi MUST HAVES Amazing
- 49. THE CONTENT INC. MODEL @JoePulizzi
- 50. @JoePulizzi RULE OF THREE
- 53. @JoePulizzi
- 57. @JoePulizzi DIVERSIFICATION
- 59. THE CONTENT INC. MODEL @JoePulizzi
- 60. @JoePulizzi WHAT’S THE DIFFERENCE
- 61. @JoePulizzi MONETIZATION Advertising /
- 62. @JoePulizzi
- 63. @JoePulizzi
- 64. @JoePulizzi
- 65. @JoePulizzi YOU MUST CREATE
- 66. @JoePulizzi TAKEAWAYS Find a
- 67. @JoePulizzi TAKEAWAYS Set Your
- 68. THANK YOU! @JoePulizzi
FIRST, BUILD AN AUDIENCE THEN, MONETIZE IT
Слайд 15
100 YouTube Subscribers
January, 2012
ANN REARDON
2 Million Subscribers
October, 2015
@JoePulizzi
Слайд 26
CORE TARGET AUDIENCE
WHAT WILL BE DELIVERED
THE OUTCOME FOR THE AUDIENCE
@JoePulizzi
“Welcome
to Digital Photography School – a website with simple tips to help digital camera owners get the most out of their cameras.”
Слайд 36
@JoePulizzi
iTunes Subscribers to Email Subscribers
Millions of Downloads
ZERO to Multi-Millionaire in
2 Years
Слайд 60
@JoePulizzi
WHAT’S THE DIFFERENCE BETWEEN
THOSE WHO SUBSCRIBE TO MY CONTENT
AND THOSE WHO DON’T?
Слайд 61
@JoePulizzi
MONETIZATION
Advertising / Sponsorship
Increased Product Sales
More Loyal Customers
Data
Events
Cost Savings
Paid Subscriptions
Revenue Ripples
Слайд 66
@JoePulizzi
TAKEAWAYS
Find a niche where you can be
the leading expert
in the world
Develop your content mission
Focus on content type, platform and deliver consistently
Don’t build your house on rented land
Build an audience of opt-in subscribers
Develop your content mission
Focus on content type, platform and deliver consistently
Don’t build your house on rented land
Build an audience of opt-in subscribers
Need an amazing E-Newsletter
and remarkable download
Diversify into the “rule of three”
What do your subscribers do differently?
Audience first, products second
BE PATIENT!!!
Слайд 67
@JoePulizzi
TAKEAWAYS
Set Your Goals for Sales, Savings or Sunshine
Why Are You
Using Each Channel?
Focus On the Reader’s Outcome
Create the Content Mission Statement
One Content Type, One Main Channel Per Audience
Focus On the Reader’s Outcome
Create the Content Mission Statement
One Content Type, One Main Channel Per Audience
Need an amazing E-Newsletter
and remarkable download
Don’t Build Your House on Rented Land
What do your subscribers do differently?
Think About Buying vs. Building
BE PATIENT!!!
TheStoryofContent.com
Слайд 68
THANK YOU!
@JoePulizzi
@JoePulizzi
For Book & Podcast visit
Content-Inc.com
Joe Pulizzi
joe@contentinstitute.com
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