Communication Book CARE презентация

of people have already suffered discomfort reactions following the use of a household cleaning product **

*Source: ARCAA, OMS
**Source: étude STH Inter Study, November 2014 on 873 personnes (France, Italy, Spain & Mexico)

30% of the European population de la population suffers from ALLERGIES

40-50% in 2015-20*

4th World chronic disease

Health & WellnessSanté & bien-être Major concerns of consumers

in 10 people are concerned about the impact that the ingredients in household products can have on their health

ménage se concentre sur ses bases, septembre 2014
**Source: Faire savoir Faire, Hiver 2014, Nielsen CAM à fin juin 2014

+21%
green windows
cleaning
Products

+9,5%
green floor
cleaning
Products

6x
Growth of classical offer

11%
for Rainett
on last
11 months

with a high skin tolerance, that meet current consumer concerns
3- products formulated with natural ingredients

CARE era has arrived

is tested by scientists.
Through standardized efficiency tests by known and recognized external laboratories
≥ efficiency standard product range

900 consumers around the world were analyzed.
Then a panel of more than 400 consumers participated in the project's progress to participate in the final selection of formulas.

APPROUVED
By
CONSUMERS

could lean because this type of product does not yet exist on the market. That's why Stanhome created its own High skin tolerance charter: Charter Dermo-Safe


Our Dermo-Safe commitment:

Formulas developed in collaboration with a physician toxicologist to ensure safety and efficiency

EXTRA CARE fragrances developed and specially formulated for sensitive skin

Tests inspired by dermo cosmetics, applied for the first time in everyday cleaning products

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2

3

materials of natural origin:
All ingredients have a portion of their natural molecules from agricultural fermentation (but, beets, coconut ...)

Betts

Coconut

But

dishes,

Which leaves perfect all the washable surfaces in
the house …

house, while being gentle on hands.

Format : 750 ml

This one will surprise you…
Try it soon!

panelists in Europe

cleaning efficiency and degreasing dishwashing recognized by 90% of panelists

degreasing and cleaning efficiency on kitchen surfaces recognized by 93% of panelists

Easy to rinse foam for 98% of panelists

ENHANCED EFFICIENCY

Removes effortlessly residues of starch (pasta, rice, etc.) and meat after soaking
Superior efficacy compared to the market in cleaning greasy stains encrusted boxes of plastic (polypropylene)

INTERNAL USE ONLY
efficiency tests made in external laboratory

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TESTED

APPROUVED

TECHNICAL INNOVATION for ENHANCED EFFICIENCY thanks to a COCKTAIL ENZYME STANHOME EXCLUSIVE: effortlessly removes residues of starch (pasta, rice, etc.) and meat after soaking

A PROVEN EFFECTIVE DEGREASING on CERAMICS and POLYPROPYLENE vs market products

but it is much more efficient than conventional green product


This is not a zero product: it is a "plus" product: more efficiency, more respect, more fun


This is not a product only "sensitive skin": it goes further: his tolerance was tested on a panel of more demanding skin (atopic skin). It is intended for all who are looking for efficiency and caring for their families.


With Degreaser CARE , no trade-off between efficacy, safety and fun!

Degreaser Care is not a
product like any other!

is already very good?
Strengthening its effectiveness
Stanhome innovates again and again to make your life easier. We wanted for Degreaser, the iconic product of the brand, to take advantage of the latest technological innovations.
This new Degreaser Care is a pioneer in the use of enzymes. Its enzymes significantly strengthen its effectiveness: they nibble residues encrusted for your convenience (ideal for soaking).
We reworked its viscosity so that it adheres better to the walls.

Gentle on hands
This new Degreaser respects our Charter Dermosafe. Its formula is validated high skin tolerance

A fragrance with notes of Yuzu Citron
Yuzu is a very original taste that is between lime, yellow grapefruit and tangerine with a marked and appreciated acidity of citrus lovers. The yuzu citrus is very trendy, used in the best recipes.
Because Stanhome is a modern society, we have integrated these notes of Yuzu in the new formula of Degreaser Care for even more punch.

a product CARE?
Ce picto indique qu’en cas de contact avec les yeux, il y a une irritation possible. Mais de la même façon, ce picto figurerait sur un gel douche s’il répondait à la réglementation détergence. Ce picto n’a donc rien d’inquiétant et ne concerne pas une utilisation « normale » du produit. Il est clair que si on se met du savon dans l’œil…ça pique !
This pictogram indicates that in case of contact with eyes, there is a possible irritation. But in the same way it would appear on a pictogram of shower gel, if it met the detergent regulation. So you don’t have to be worried about this pictogram and it does not concern a "normal" use of the product. It is clear that if you put soap in your eyes ... it stings!


Why keep the 2 products : Degreaser & Degreaser Care?
Just because at Stanhome, as only big brands can allow, we want to reassure our consumers, maintaining existing products always while giving them the opportunity to choose another product more suited to new concerns.

of Degreaser Care?
Demonstration
Take 2 gratin dishes (1 white and 1 color) in which you made pasta casseroles.
In each of them, residues of pasta and cheese stick to the walls
Put water in these 2 gratin dishes.
Add 1 teaspoon of Degreaser Care in the white dish and 1 teaspoon of Degreaser in the
color dish
Let stand 15 to 30 minutes.
In the white dish with Degreaser care, the right hand, remove the residue with a sponge
In the color plate containing Degreaser, left hand, remove the residue with a sponge
Observe the difference

The differences
You have removed the gratin residues much more easily in the white dish that contained Care Degreaser even effortless.
You have the right hand sweetest and less aggressed: those which has been in contact with Degreaser care.

serenity, respecting even all the most sensitive skins





Format : 1000 ml
Effective from 25 ml for daily washing

Adopt it!
For a moment even sweeter ...

and stain removal effectiveness recognized by 94% of panelists

Le Blanc is respected for 97% of panelists

Colors remain bright for 100% of panelists

ASSURED EFFICACY.
A concentrated formula, at least as effective as the best products from the market and the Prime-Wash "classic"
washing efficiency at 30 ° C.

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=

TESTED

APPROVED

A tested and proved efficiency

INTERNAL USE ONLY
efficiency tests made in external laboratory

° C at least equivalent to market products and Prime-Wash "classic"

A COCKTAIL OF ENZYMES EXCLUSIVE stain removing efficiency for in-depth on all the toughest stains (chocolate, grass, blood, carrot puree, red wine, tea and mustard. ...)


A special enzyme for EXTEND THE LIFE of your machine and limit the formation of pilling.


Lets LAUNDRY EXTRA SOFT at 73%

The «+» of efficiency

reviewed recently?
Its effectiveness remains the same, but Stanhome goes even further!
The formula of the Prime-Wash is recent and already benefits from the latest technical innovations that have enhanced its effectiveness. With Prime-Wash Care, we offer equivalent efficacy but we are going even further in the softness and protection of the family. Especially we offer a real alternative to our customers by offering a premium-Wash Care with natural ingredients.

Gentle clothes and skin
Laundry Prime-Wash Care respects our Charter Dermo-Safe. It is gentle to skin and suitable for sensitive skin and very dry skin with atopic tendency.
So not only is this laundry soft skin but also 100% of panelists surveyed found the laundry is soft to wear
The machine is also more flexible "Extra Soft"

A fresh fragrance with floral notes
Extra care fragrance fresh and modern developed specifically to meet? Sensitive skin
and minimize the risk of allergies

while the current is 25ml?

When we focused the current Prime-Wash 25ml to, we had to increase the concentration of raw materials in one dose. So we were by nature more irritating to the skin.

To achieve high skin tolerance required by our Dermo-Safe charter, we had to decrease the concentration, and that is why we note a 40 ml assay Prime-Wash Care instead of 25ml.

But do not worry, this concentration has no impact on efficiency, because we must remember that Stanhome mission is to offer products with maximum efficiency.

Why keep the 2 products Wash and Prime-Prime-Wash Care?
Just because at Stanhome, as only big brands can allow, we want to reassure our consumers maintaining existing products always while giving them the opportunity to choose another product more suited to new concerns.

With 40 ml Prime-Wash Care is one of the most concentrated detergent market

same name product combined with the dragonfly!

A new visual identity

of the word
The word "dragonfly" comes from the Latin "libra," which means "Balance".

Environment
It is a good sign to meet dragonflies because very sensitive to the quality of water in which they live, they are an excellent indicator of the degree of pollution of a water source.

Symbolic of the dragonfly:
Change and transformation
Trust
Positive attitude
Joy

More space for expression for the product destination

care of your home and your family, has always been at the heart of Stanhome values. With Care, Stanhome goes even further.

Care: a new generation of cleaning products for:


You guarantee products with maximum efficiency

You offer high skin compatibility of products, respecting our Dermo-Safe charter

You offer an alternative to products with natural ingredients.

A real business opportunity and solid building foundations for the future of the brand