http://www.slideshare.net/Sonic-Boom/state-of-public-discourse
Brands want Engagement, but on their terms
Brands don’t understand Reddit
Not willing to learn or market specifically to the Reddit audience
#SEJSummit
#Searchmetrics
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Big Brands & Reddit: Are You Missing Out? презентация
Содержание
- 3. Brands are afraid of Reddit Feel
- 4. Regardless the reason, if you’re ignoring
- 6. #SEJSummit #Searchmetrics
- 8. v #SEJSummit #Searchmetrics
- 9. #SEJSummit #Searchmetrics
- 10. #SEJSummit #Searchmetrics
- 11. We're looking forward to continuing our
- 12. The response we received was everything
- 14. Designed for Reddit Connects their
- 15. Stayed involved the entire time Light hearted / humor #SEJSummit #Searchmetrics
- 16. #SEJSummit #Searchmetrics
- 17. #SEJSummit #Searchmetrics
- 18. Delivered (personally) #SEJSummit #Searchmetrics
- 19. And at the end of the
- 20. Brand Awareness Content Ideas (beyond reddit)
- 22. Designed for Reddit Uses Self
- 23. #SEJSummit #Searchmetrics
- 24. #SEJSummit #Searchmetrics
- 25. #SEJSummit #Searchmetrics
- 26. #SEJSummit #Searchmetrics
- 27. Within hours of topping the front
- 28. Brand Awareness Direct customer engagement Articles / Links Awards (Shorty) #SEJSummit #Searchmetrics
- 30. Set Their AMA Direction Linked to Resources Updated Post #SEJSummit #Searchmetrics
- 31. Engaged Personable 7,800+ Comments #SEJSummit #Searchmetrics
- 32. Brand Awareness Direct customer engagement Articles / Links #SEJSummit #Searchmetrics
- 33. #SEJSummit #Searchmetrics 3Takeaways Reddit is Valuable Cater to Reddit Stay Engaged
- 34. Identify the right people to run
- 35. #SEJSummit #Searchmetrics Resources http://www.slideshare.net/MikeCole1/brands-that-were-awesome-on-reddit-2013-30801823 http://www.slideshare.net/reddit/reddit-ads-2014
- 36. @brentcsutoras /in/brentcsutoras +brentcsutoras
Brands are afraid of Reddit Feel Reddit hates marketers, but they really don’t http://www.slideshare.net/Sonic-Boom/state-of-public-discourse Brands want Engagement, but on their terms
Brands don’t understand Reddit Not
Слайд 3
Brands are afraid of Reddit
Feel Reddit hates marketers, but they really
don’t
http://www.slideshare.net/Sonic-Boom/state-of-public-discourse
Brands want Engagement, but on their terms
Brands don’t understand Reddit
Not willing to learn or market specifically to the Reddit audience
http://www.slideshare.net/Sonic-Boom/state-of-public-discourse
Brands want Engagement, but on their terms
Brands don’t understand Reddit
Not willing to learn or market specifically to the Reddit audience
Слайд 4
Regardless the reason, if you’re ignoring Reddit, you are missing out
on what could be one of the best marketing opportunities for your company.. And here is why!
#SEJSummit
#Searchmetrics
Слайд 11
We're looking forward to continuing our experiment with reddit advertising --
In less than a month we're seeing better responses, statistics and engagement from the reddit community. We're looking forward to making more of an investment going forward.
- Director Social Media & Audience Engagement
#SEJSummit
#Searchmetrics
Слайд 12
The response we received was everything we could have asked for
and more.
- Sr. Director of Marketing
iCrossing
- Sr. Director of Marketing
iCrossing
#SEJSummit
#Searchmetrics
Слайд 14
Designed for Reddit
Connects their Brand with Redditors
Uses Self Post format
/r/finance/
#SEJSummit
#Searchmetrics
Слайд 19
And at the end of the day, we obviously hope you
end up picking Transamerica. But if you are at least able to walk away and make a better, informed decision, that’s really the win, because financial literacy is so low across the board.
We want to go towards that captive audience and just kind of have them be a mini-focus group in terms of what they wanna know about financial terms and how can we help.
#SEJSummit
#Searchmetrics
Слайд 20
Brand Awareness
Content Ideas (beyond reddit)
Direct customer engagement
Focus Group Feedback
Articles / Links
#SEJSummit
#Searchmetrics
Слайд 22
Designed for Reddit
Uses Self Post format
Peaks User Interest
Engaged & Friendly
#SEJSummit
#Searchmetrics
If
you could have one thing from Amazon, what would it be?
Слайд 27
Within hours of topping the front page, the story of our
Nissan/Amazon partnership showed up across more than 150 articles in 30 countries.
The story quickly became the #1 trending topic on Reddit. Even Jerry Seinfeld took a break from his “Ask Me Anything” to comment, wondering if the box was real or a hoax? The story leaped from Reddit and spread across the rest of the internet… The campaign was covered in 35 countries and on 5 continents making it a story that was almost as big as the box itself.
#SEJSummit
#Searchmetrics
Слайд 28
Brand Awareness
Direct customer engagement
Articles / Links
Awards (Shorty)
#SEJSummit
#Searchmetrics
Слайд 34
Identify the right people to run your campaign (or AMA)
Review Similar
AMAs to see what worked and failed
Be genuine, transparent, and engaged (through entire campaign)
Embrace tough questions
Identify the right Subreddit and Target Audience
/r/finance
Create your campaign for Redditors
Know the right format for your audience
Be genuine, transparent, and engaged (through entire campaign)
Embrace tough questions
Identify the right Subreddit and Target Audience
/r/finance
Create your campaign for Redditors
Know the right format for your audience
#SEJSummit
#Searchmetrics
Слайд 35
#SEJSummit
#Searchmetrics
Resources
http://www.slideshare.net/MikeCole1/brands-that-were-awesome-on-reddit-2013-30801823
http://www.slideshare.net/reddit/reddit-ads-2014
https://www.reddit.com/wiki/brandiquette (@happysquid)
http://industry.shortyawards.com/nominee/6th_annual/59/nissan-versa-note-amazon-partnership
http://www.slideshare.net/Sonic-Boom/state-of-public-discourse
http://www.slideshare.net/BrentCsutoras/having-long-term-success-with-reddit
http://www.reddit.com/comments/282mzu/transamerica_wants_to_help_reddit_make_dollars/
http://www.reddit.com/comments/1q1ke7/thank_you_reddit/
http://www.reddit.com/r/pics/comments/1ujmq0/whats_the_largest_item_you_can_have_shipped_from/
http://www.reddit.com/comments/1vva6g/thank_you_reddit_for_making_our_huge_amazon_box_a/
http://www.reddit.com/r/IAmA/comments/15iaet/iama_cpu_architect_and_designer_at_intel_ama
http://www.reddit.com/r/IAmA/comments/1ycs5l/hi_reddit_im_brian_krzanich_ceo_of_intel_ask_me/
http://www.searchenginejournal.com/
