Слайд 2Using Images From Google
#InstagramIrritations
Instagram is about your own content. Don’t steal
images off of Google and share them to Instagram. Be more creative!
Слайд 3Create Content
Exclusively For
Instagram
#InstagramInsights
If you share everything from Instagram to all your
other sites, people have no reason to follow you on Instagram.
Слайд 4Posting Too Many Photos Back-to-Back
#InstagramIrritations
If you have numerous photos to share,
space them out by intervals of an hour or more. No one wants their Instagram feed taken captive by your posts.
Слайд 5Set Your Instagram Account to Public for Business Use
#InstagramInsights
If using Instagram
for business, make sure people can see your content and interact immediately. Don’t lock them out by setting your account to private.
Слайд 6Playing the Follow/ Unfollow Game to Get More Followers
#InstagramIrritations
Following others just
to unfollow them is just plain
rude and selfish. Instagram is not a race to get the most followers.
Слайд 7Use Repost Apps to Share Others’ Instagram Posts
#InstagramInsights
Using a reposting app
will provide the original post attribution and ensure your audience knows the photo came from someone else. You don’t want to get blamed for stealing!
Слайд 8Ignoring or Not Responding to Comments
#InstagramIrritations
Instagram is about engagement and interaction.
But it’s not just fun & games. Ignoring those who leave comments or questions is bad customer service.
Слайд 9@Mention People When Responding To Their Comments
#InstagramInsights
Use the “Reply” option or
@ mention the person when responding to their comments on your posts. This ensures they receive a notification and see your response.
Слайд 10Tagging People Not In The Photo
#InstagramIrritations
If you tag people in your
posts (that are not actually in the photo), trying to get more exposure, you’re going to get yourself blocked and reported for spam.
Слайд 11Likes Increase by 24% If The Dominant Color is Blue
#InstagramInsights
Find ways
to incorporate more blue into your images and test to see if using blue really does work better for you.
Слайд 12Buying Followers
#InstagramIrritations
Buying followers is reckless, ridiculous, and dishonest. You’re actually hurting
your brand by using this practice. Just don’t do it!
Слайд 13Videos Generate Twice the Engagement
#InstagramInsights
Incorporate videos into your Instagram strategy. They
get twice as many likes as photos!
Слайд 14Promoting Yourself On Other Posts
#InstagramIrritations
Advertising your products or services, unsolicited, on
other peoples’ posts is predatory and you are a spamaholic. STOP doing it!
Слайд 15Use 10-15 Hashtags Per Post
#InstagramInsights
Hashtags significantly increase the reach and engagement
of your Instagram posts. Incorporating 10-15 relevant hashtags will show dramatic increases in likes and comments.
Слайд 16Hashjacking
#InstagramIrritations
Using hashtags unrelated to your post or business, just to show
up in popular searches makes you look hungry and desperate. Stick to relevant hashtags only.
Слайд 17Combine Popular and Less Popular Hashtags
#InstagramInsights
To expand the immediate reach and
long-term shelf-life of your posts, combine a variety of popular, moderately popular, and less popular hashtags on your posts.
Слайд 18Not Utilizing The Post Caption
#InstagramIrritations
Your post means something. It “says” something.
But don’t leave the caption blank and expect us to know what it’s about. Use descriptive captions to connect with your audience.
Слайд 19Add Spacing to Your Post Captions
#InstagramInsights
Android users can add spacing by
hitting the return/enter key when typing their captions. iOS users can create this effect by typing their caption in a Note and copying & pasting it into the Instagram post upload.
Слайд 20Post Captions Are Too Long
#InstagramIrritations
You have 2200 characters available for your
post captions. But people aren’t on Instagram to read a novel. Try to keep captions to
under 500 characters.
Слайд 21Use a Custom Trackable URL In Your Instagram Profile
#InstagramInsights
Google Analytics won’t
recognize Instagram referral traffic. Using a trackable link allows you to accurately measure traffic from Instagram.
Слайд 22Selfie Overload
#InstagramIrritations
No one wants to see your face every time they
log into Instagram. Keep the selfies to a respectable minimum.
Слайд 23Irritations
Insights
&
All photos in this presentation were taken by me. All graphics
are my own creative designs. All copyrights to these graphics and this presentation are retained by Jenn Herman.
#InstagramInsights
#InstagramIrritations