- Главная
- Разное
- Дизайн
- Бизнес и предпринимательство
- Аналитика
- Образование
- Развлечения
- Красота и здоровье
- Финансы
- Государство
- Путешествия
- Спорт
- Недвижимость
- Армия
- Графика
- Культурология
- Еда и кулинария
- Лингвистика
- Английский язык
- Астрономия
- Алгебра
- Биология
- География
- Детские презентации
- Информатика
- История
- Литература
- Маркетинг
- Математика
- Медицина
- Менеджмент
- Музыка
- МХК
- Немецкий язык
- ОБЖ
- Обществознание
- Окружающий мир
- Педагогика
- Русский язык
- Технология
- Физика
- Философия
- Химия
- Шаблоны, картинки для презентаций
- Экология
- Экономика
- Юриспруденция
A/B Testing for Ecommerce презентация
Содержание
- 1. A/B Testing for Ecommerce
- 2. Dennis van der Heijden Founder & CEO of Convert.com @Convert #ConvertAcademy
- 3. Prepare as Agency for Ecommerce Clients We
- 4. Convert.com Agency and Ecommerce Focus
- 5. How A/B Testing Tools Work Most of
- 6. Packed Presentation, Let’s Get Started Myths and
- 7. Get one big Pack in the Hands
- 8. Get one big Pack in the Hands
- 9. Script in Header Being the first
- 10. Convert Tracks GA Automatically GA Universal GA
- 11. Basic Script Advanced Script: Mapping Page Type
- 12. Segmentation or Goal Events: Pop-ups /
- 13. Ask Support for latest version: Technical
- 14. Get one big Pack in the Hands
- 15. Get one big Pack in the Hands
- 16. Precheck for Advanced Installs
- 17. Don’t Blame the Tool… … Prepare Well
- 18. Precheck the Client Website for A/B
- 19. Non Structured URLs SEO friendly URL’s
- 20. AJAX Load of Content and Goals
- 21. Subdomains and Cross Domains Convert Experiments
- 22. Testing Behind Login, No Problem Have
- 23. Tag Manager Fans? Tealium & Adobe
- 24. Offsite Goal & Revenue Tracking Pass
- 25. The Inner Workings of A/B Testing Tools psst, please don’t tell...
- 26. “The Dirty Secrets and Misdirections”
- 27. Understanding the terminology is super important when
- 28. Understand How Page Loads Thanx New Relic, for image www.convert.com
- 29. A/B Testing Tools Technology How does
- 30. A/B Testing Tools Technology How other
- 31. A/B Testing Tools Technology How other
- 32. Synchronous and Asynchronous Scripts
- 33. Calling #BS on 35kb Code Size
- 34. Comparing Sync and Async So ehh
- 35. Comparing Sync and Async Now
- 36. Convert Experiments Script What do
- 37. Competitor #2 Async Script Others
- 38. Q&A Dennis van der Heijden Founder & CEO of Convert.com @Convert #ConvertAcademy dennis@convert.com
- 39. Convert Experiments Authentic A/B Testing Software http://www.convert.com Brought to you by:
Слайд 3Prepare as Agency for Ecommerce Clients
We like to help you prepare
Purpose of Webinar
Слайд 5How A/B Testing Tools Work
Most of what I share you can
Convert
Optimizely
VWO
Monetate
Adobe
… and other Javascript web-based tools.
Disclaimer: I’m super happy you are testing with Convert or our colleagues, that means you are in the top 5% of world's marketers. Now it’s hard to not mention differences between the tools… forgive me, I just think Convert Experiments is a better fit for many CRO agencies.
www.convert.com
Слайд 6Packed Presentation, Let’s Get Started
Myths and Half-Truths About Async/Sync, Tag Managers
Install all codes at once:
Tracking code & Locations URL and header
Revenue tracker
Mapping of CMS
Goal / Event JS
Security documentation
AJAX refresh codes
Information on Tag Managers
Precheck for Advanced Installs
Non structured URLs
AJAX load of content and goals
Testing behind login
Tag Manager Fans
Subdomains and cross domains
Offsite revenue tracking
Inner workings of A/B testing tools
Async and sync codes
Avoid seeing the blink, what hack do A/B testing tools use?
www.convert.com
Слайд 7Get one big Pack in the Hands of Clients
Nothing is more
www.convert.com
Tracking Code & Locations URL
Send the tracking code
+ Checklist of URL’s:
Homepage
Category Page
Product Page
Cart Page
Checkout
Revenue / Thank You Page
Слайд 8Get one big Pack in the Hands of Clients
Nothing is more
www.convert.com
Yes, In Header Please -tag
More in this later, but specify
in email to client…
Check each page for presence
of snippet:
http://robhammond.co/tools/seo-crawler
http://www.screamingfrog.co.uk/
Слайд 9Script in Header
Being the first to load allows A/B testing tool
It is blocking and yes it is hurting site-speed, later on why that hardly matters...
www.convert.com
Слайд 10Convert Tracks GA Automatically
GA Universal
GA Classic
Manual Tracking Script
Default One Time Revenue
Optional Multiple Revenue Events Ask support@convert.com
Get one big Pack in the Hands of Clients
Nothing is more frustrating for a client getting 20 separate emails with install details!
www.convert.com
Revenue Tracker
Слайд 11Basic Script
Advanced Script: Mapping
Page Type
Category ID
Category Name
Product SKU
Product Name
Product Price
Customer ID
Custom
Custom Field 2 (text)
Custom Field 3 (number)
Custom Field 4 (number)
Get one big Pack in the Hands of Clients
Nothing is more frustrating for a client getting 20 separate emails with install details!
www.convert.com
Mapping of CMS http://j.mp/1JJgmWt
Слайд 12Segmentation or Goal Events:
Pop-ups / Hovers
Ajax Goals
Multi-step Checkout
Get one big Pack
Nothing is more frustrating for a client getting 20 separate emails with install details!
www.convert.com
Goal / Event JS
Слайд 13Ask Support for latest version: Technical Documentation System Implementation Guide (PDF) Tackle every IT
Get one big Pack in the Hands of Clients
Nothing is more frustrating for a client getting 20 separate emails with install details!
www.convert.com
Security documentation
Слайд 14Get one big Pack in the Hands of Clients
Nothing is more
www.convert.com
AJAX refresh codes
Experiment Done
When Page Loads
Ajax Loads After
Trigger Experiment Search
& Replace Again
http://j.mp/1FNrds2
Слайд 15Get one big Pack in the Hands of Clients
Nothing is more
www.convert.com
Information on Tag Managers
Tealium Awesome
Adobe Great
Rest… not recommended
http://j.mp/1C25Amh
Loading Async or on DOM-ready
THAT'S TOO LATE -> BLINKING
Слайд 18
Precheck the Client Website for A/B Testing
Warning signs you should monitor…
The following site signals will make the implementation harder:
Non structured URLs
AJAX load of content and goals
Testing behind login
Tag Manager Fans
Subdomains and cross domains
Offsite revenue tracking
www.convert.com
Слайд 19
Non Structured URLs
SEO friendly URL’s a good idea. But hard for
www.convert.com
Structured Ecommerce URL’s
shop.com/product/jeans-1234.php
shop.com?prod=1234&name=jeans
Unstructured Ecommerce URL’s
shop.com/jeans-blue-awesome
shop.com/special-jeans-june
Слайд 20
AJAX Load of Content and Goals
Test or Monitor Ajax, Hovers or
www.convert.com
Слайд 21
Subdomains and Cross Domains
Convert Experiments Auto-Reconnect - Add to Settings and
www.convert.com
Слайд 22
Testing Behind Login, No Problem
Have Two Tabs/Sessions Open + Script Installed?
Convert
www.convert.com
Agency Benefit
Слайд 24
Offsite Goal & Revenue Tracking
Pass Experiment ID and Variation ID to
www.convert.com
Слайд 27Understanding the terminology is super important when selecting a new A/B
Let's talk about:
Do you really understand sync and async?
Rethink your current A/B testing tools impact...
How do we trick your eyes and make SmartInsert© possible?
Don’t Copy Low Quality A/B Testing Articles
How do we really affect site speed and why to some tools “blink”?
www.convert.com
Слайд 29
A/B Testing Tools Technology
How does Convert Patent Pending SmartInsert© Work?
www.convert.com
Click to add text.
Click to add text.
Click to add text.
Click to add text.
0.30 Sec.
Nothing...
0.35 Sec.
Convert Starts
Hide Body for 1 Sec.
Check Every 0.05 Sec.
Unhide Body
1.50 Sec.
Convert Long Done
0.30 Sec.
DOMloading
0.35 Sec.
DOMcontent Loaded Start
1.50 Sec.
DOMcontent Loaded End
1.80 Sec.
DOMcomplete
Fast Website +
Convert Experiments
Слайд 30
A/B Testing Tools Technology
How other A/B testing Tools Work… example #1
www.convert.com
Click to add text.
Click to add text.
Click to add text.
Click to add text.
0.30 Sec.
Nothing…
0.35 Sec.
Tool Starts
Makes All Changes
Visible Changes Swapping / Blinking
1.50 Sec.
Tool #1 Done
0.30 Sec.
DOMloading
0.35 Sec.
DOMcontent Loaded Start
1.50 Sec.
DOMcontent Loaded End
1.80 Sec.
DOMcomplete
Fast Website +
Other A/B Testing Tool #1
Слайд 31
A/B Testing Tools Technology
How other A/B testing Tools Work… example #2
www.convert.com
Click to add text.
Click to add text.
Click to add text.
Click to add text.
0.30 Sec.
Nothing...
0.35 Sec.
Nothing…
1.50 Sec.
A/B Testing Tool Loads
Hide Body for 1 Sec.
Make All Changes.
1.80 Sec.
Body Still Hidden
2.50 Sec. + 0.7 Sec. White
Body Unhide
0.30 Sec.
DOMloading
0.35 Sec.
DOMcontent Loaded Start
1.50 Sec.
DOMcontent Loaded End
1.80 Sec.
DOMcomplete
Fast Website +
Other A/B Testing Tool #2
Слайд 34
Comparing Sync and Async
So ehh … so how much load time
Does it matter how big the initial script is?
www.convert.com
Client Small Script http://cdn.fast.com
CDN.Fast.com
35kb
jQuery X
280kb
Geo-Check
120ms
New Image Variation
400kb
715kb
+
120ms
Слайд 35
Comparing Sync and Async
Now what is it really?
www.convert.com
100ms
200ms
400ms
In a Sync-World
100ms
200ms
In a Async-World ≠ Convert Experiments
400ms
Total Time = ~700ms
Total Time = ~450ms
Слайд 36
Convert Experiments Script
What do we really do and when?
www.convert.com
100ms
100ms
400ms
Sync and
200ms
200ms
100ms
Async Goals & Cookie Setting
SmartInsert© Sync
Слайд 37
Competitor #2 Async Script
Others might do it different… and why that
www.convert.com
100ms
100ms
400ms
Sync and Async
200ms
200ms
100ms
Async Goals & Cookie Setting
Async Script Variations = Blinking*
*When changes are loaded in areas A or B
A
B
C
Слайд 38Q&A
Dennis van der Heijden
Founder & CEO of Convert.com
@Convert #ConvertAcademy
dennis@convert.com
