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A strategic roadmap for Twitter in France презентация
Содержание
- 1. A strategic roadmap for Twitter in France
- 2. “Working towards creating a Twitter that everyone
- 3. Barings A clear universal mission :
- 4. What can the French market contribute to Twitter? Mar. 2015 @TwFrCtryMgr
- 5. For Twitter, France is still an under-tapped
- 6. France is an attractive digital advertising market
- 7. France is well positioned for mobile ads
- 8. France is well positioned for video ads
- 9. With Vine & Periscope Apps, Twitter France
- 10. A vision for success in France Mar. 2015 @TwFrCtryMgr
- 11. 3 areas to address for success Getting
- 12. Leaders The Right Leaders Risk :
- 13. The Right Leaders Worth
- 14. Risk : “Skyblog-isation” Source: SocialBaker Mar. 2015 @TwFrCtryMgr
- 15. Risk : “Skyblog-isation” Too much football,
- 16. Opportunity : pinpointing interests & localising
- 17. Opportunity : pinpointing interests & localising
- 18. Opportunity : pinpointing interests & localising
- 19. Opportunity : pinpointing interests & localising Case
- 20. Opportunity : pinpointing interests & localising Case
- 21. Opportunity : pinpointing interests & localising Case
- 22. Opportunity : Leverage 2017 presidential elections France
- 23. End of Part #1 And I’m still @TwFrCtryMgr :] Mar. 2015 @TwFrCtryMgr
- 24. Sneak peak of Part #2 Mar. 2015 @TwFrCtryMgr
- 25. Users Need to attract and engage
- 26. Advertisers e-Merchants Local commerce
- 27. Credits Photo : Reuters Palette This and That by http://www.colourlovers.com/lover/mahumina/ Mar. 2015 @TwFrCtryMgr
Слайд 2“Working towards creating a Twitter that everyone in the world can
Nov 2014
Mar. 2015
@TwFrCtryMgr
Слайд 3Barings
A clear universal mission :
Our mission: To give everyone the power
A need to realise the potential :
Revenue growing fast.
Losses still significant.
Lukewarm user base growth.
Mar. 2015
@TwFrCtryMgr
Слайд 5For Twitter, France is still an under-tapped market
Mediametrie Mar. 2015 key
6.6M unique visitors on Twitter (#47 most visited online group)
47M internet users
A younger crowd? (2013 study suggests)
A small portion of Twitter’s 288M active users
Mar. 2015
@TwFrCtryMgr
France represents a relatively untapped opportunity for Twitter in terms of user base growth potential and activation progression, especially in older and more affluent segments.
»
Слайд 6France is an attractive digital advertising market
Digital is now the 2nd
Strong growth potential to be realized when compared with more mature neighbors.
Mar. 2015
@TwFrCtryMgr
Source: Observatoire ePub, jan 2015
Слайд 7France is well positioned for mobile ads
Mobile media investment is booming:
Fast
Social weights 41% of mobile display
Social on mobile is growing at 175% to €60M
And there is still room to grow.
Mar. 2015
@TwFrCtryMgr
Source: Observatoire ePub, jan 2015
Слайд 8France is well positioned for video ads
Video investment is strong in
Taking a larger share of the digital display pie every year
And is over the average worldwide ratio (28% vs 18%)
Mar. 2015
@TwFrCtryMgr
Mobile, Video and Social are a great combination and constitute one of the fastest media investment categories.
»
Source: Observatoire ePub, jan 2015
Слайд 113 areas to address for success
Getting the right opinion makers on
Making Twitter a
relevant platform for
marketing investment
Driving new sign-ins and engagement
Mar. 2015
@TwFrCtryMgr
Слайд 12Leaders
The Right Leaders
Risk : “Skyblog-isation”
Opportunity : Pinpointing interests & localizing
Opportunity :
Mar. 2015
@TwFrCtryMgr
Слайд 13The Right Leaders
Worth following
Making Twitter relevant to users
In line with acquiring
Mar. 2015
@TwFrCtryMgr
Слайд 15Risk : “Skyblog-isation”
Too much football, rap, teenage celebs’ ?
Risk of being
E.G Skyblog (an old French blogging platform notorious for this)
Mar. 2015
@TwFrCtryMgr
Слайд 16Opportunity : pinpointing interests & localising
The signup and later discovery processes
Mar. 2015
@TwFrCtryMgr
Слайд 17Opportunity : pinpointing interests & localising
Through IP geolocalization, propose the city
Same with sports teams, performers, representatives, local press…
Through navigation/behavior data, propose the right people within a category
(Paris, Bordeaux and Toulouse)
(just national level)
(politician of every stripe @MLP_officiel to @nk_m to @JLMelenchon)
Point of Arrival
Today
Mar. 2015
@TwFrCtryMgr
Слайд 18Opportunity : pinpointing interests & localising
Twitter France needs to focus on
Mar. 2015
@TwFrCtryMgr
Слайд 19Opportunity : pinpointing interests & localising
Case in point: the Fashion industry
#24
Vogue
First
Mar. 2015
@TwFrCtryMgr
Слайд 20Opportunity : pinpointing interests & localising
Case in point: the Fashion industry
#20
UK
France
VS
Number of followers
Number of followers
(Source: SocialBaker)
Mar. 2015
@TwFrCtryMgr
Слайд 21Opportunity : pinpointing interests & localising
Case in point: the Fashion industry
Need
for fashion brands & retailers
Mar. 2015
@TwFrCtryMgr
»
Слайд 22Opportunity : Leverage 2017 presidential elections
France has the “café culture”: we
Twitter needs to attract and promote the best analysts & satirists
VS
Mar. 2015
@TwFrCtryMgr
Слайд 25Users
Need to attract and engage a more senior / affluent target
“Their
On Facebook, it’s brought to them by their friends.
On Twitter?
Need to pinpoint interests and personalize to onboard them very rapidly and increase stickiness (back to Leaders discovery issues)
Mar. 2015
@TwFrCtryMgr
Слайд 26Advertisers
e-Merchants
Local commerce
Brands
B2B
Solution to push quick and easy purchase
Leverage Mobile
Data
Linkedin Leads Accelerator as an inspiration
Mar. 2015
@TwFrCtryMgr
Слайд 27Credits
Photo : Reuters
Palette This and That by http://www.colourlovers.com/lover/mahumina/
Mar. 2015
@TwFrCtryMgr
