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A Big Welcome! презентация
Содержание
- 1. A Big Welcome!
- 2. Thank You! @TheHiveWorcs 4-6pm
- 3. Stuart Allen MD of The Sales Performance Company Ltd @StuartAllenFCMI #WorcestershireHour Founder
- 4. Why are YOU here? Why am I here?
- 5. If you understand ‘WHY’
- 6. My Key Twitter Business Beliefs: I
- 7. SIZE DOES MATTER! On Twitter….
- 8. What about ‘quality’ over ‘quantity’? I’d rather have ‘quantity’ of ‘quality’?
- 9. Average number of Twitter followers per account is 208 BUT that includes the ‘inactives’
- 10. If my 65,700 followers have on average
- 11. And every TEN more followers I add
- 12. Daily newspapers Circulations 2015 (Average daily sales
- 13. Worcestershire Media Twitter Followers at June 2015
- 14. @TweetReach Twitter Analytics & Snapshots
- 15. What impact does Twitter now have on
- 16. What’s YOUR Twitter Strategy? It will
- 17. What’s YOUR Twitter Strategy? It will
- 18. Lesson ONE! How do I grow my followers?
- 19. How do I grow my followers? Set
- 20. How do I grow my followers? Set
- 21. How do I grow my followers? Proactively
- 22. How do I grow my followers? Make
- 23. Twitter Profile Photo (can be you or
- 24. How do I grow my followers? Don’t
- 25. How do I grow my followers? Unfollow
- 26. What is a Twitter Hour? What is a Hash Tag?
- 27. Twitter is a Global Platform which is
- 28. My Top Twitter for Business Tips!
- 29. 1: Tweet to ‘give’ not to
- 30. 2: Tweet on a regular basis (Spreadsheet)
- 31. 3: Always* follow back *Genuine
- 32. 4: Tweet ‘original’ content PET HATE!
- 33. 5: Tweet photographs* *Always add description
- 34. 6: Use Hash tags (#) #bizitalk @bizitalk
- 35. 7: Proactively TARGET & follow other people
- 36. 8: Engage with People & Say Thank
- 37. 9: Retweet relevant tweets PET
- 38. 10: NEVER tweet ‘drunk’ You ARE what YOU Tweet! STOP & THINK!
- 39. 11: Twitter is NOT for 1:1 ‘chat’.
- 40. ReTweeting (RT) Favoriting(US spelling) RTs
- 41. Links within tweets To another web site
- 42. The Background, History & Future of #WorcestershireHour
- 43. Key #WorcestershireHour statistics On 22nd December
- 44. Key #WorcestershireHour statistics On 22nd December
- 45. www.WorcestershireHour.co.uk News Page Send YOUR Stories
- 46. “Through #WorcestershireHour we have found out about
- 47. “As soon as I met Stuart I
- 48. Q & A Session
- 49. Thank You! Enjoy #WorcestershireHour @StuartAllenFCMI Stuart@TheSalesPerformance.co.uk 07557 919039
Слайд 3Stuart Allen
MD of The Sales Performance Company Ltd
@StuartAllenFCMI
#WorcestershireHour
Founder
Слайд 6My Key Twitter Business Beliefs:
I don’t view it as social media
The time I commit to Twitter is a business INVESTMENT!
Twitter ONLY works as part of my wider marketing strategy!
It is something I only do ‘live’!
AND FINALLY….
Слайд 10If my 65,700 followers have on average just 208 followers each,
13.7 MILLION PEOPLE!
Слайд 12Daily newspapers
Circulations 2015 (Average daily sales in May)
All figures originate from
The Sun 1,809,240
Daily Mail 1,657,867
Daily Mirror 868,992
Daily Telegraph 486,262
Daily Star 417,538
The Times 397,171
I 280,074
Financial Times 210,481
Daily Record 193,907
The Guardian 178,758
The Independent 60,438
Worcester News?
Over 9,000 copies are actively purchased every day and are read by over 23,500 adults.
Слайд 13Worcestershire Media Twitter Followers at June 2015
Figures in brackets = followers
BBC Midlands Today News (61,640) 96,400
ITV Central News (?) 93,000
Worcester News (10,485) 12,300
BBC Hereford & Worcester Radio (10,222) 14,500
#WorcestershireHour (6,943) 9,763
Youthcom Radio (?) 1,693
Stuart Allen (51,611) 65,700
Слайд 15What impact does Twitter now have on my Business/Personal Brand?
May 2015
I am #5 in the
GLOBAL TOP 100 SALES EXPERTS TO FOLLOW ON TWITTER
(Monthly)
May 2015
I am #42 in the
GLOBAL TOP 100 SALES GURUS
(Weekly)
Слайд 16What’s YOUR Twitter
Strategy?
It will depend upon your:
Business Sector?
Location of Target Customers?
Product or Service?
B2B or B2C?
Time?
Motivation?
Слайд 17What’s YOUR Twitter
Strategy?
It will depend on whether you want to:
Sell directly?
Drive traffic to web site?
Show capability?
Network?
Promote specific events?
GROW FOLLOWERS!
Слайд 19How do I grow my followers?
Set a TARGET number and date
Proactively
Make sure that when they look at your profile YOU are worth following back
Don’t use ‘auto tools’
Unfollow those that don’t follow back (after 2 weeks +) using tools like Tweepi
Слайд 21How do I grow my followers?
Proactively follow suitable accounts
Look at accounts that are relevant to your sector and FOLLOW their RECENT new followers
Search for #Hashtags relevant to your sector (egTwitter Hours)
Attend these events and follow people LIVE
Слайд 22How do I grow my followers?
Make sure that when they look
Profile?
Is your profile FULLY complete?
Does it have you location?
Does it have a meaningful biography?
Does it have your WEB SITE address in full (not shortened)
Do you Tweet? No tweets (no follow back) What are your Tweets about? If they are just blatant adverts they wont follow back!
Photograph or Biz Logo (NOTE! People prefer to deal with PEOPLE & NOT logos). Photo of YOU is better in my opinion?
Слайд 23Twitter Profile
Photo (can be you or logo)
Header (photo or logo)
Background (wallpaper)
Biography (who are you?)
Слайд 24How do I grow my followers?
Don’t use ‘auto tools’
There are lots of ‘tools’ that can automate Twitter responses like an auto Direct Message saying “hello” when someone follows you!
They are nothing more than SPAM. If you can’t be bothered to engage with people for real, don’t bother with TWITTER!
Слайд 25How do I grow my followers?
Unfollow those that don’t follow back
Be Ruthless!
Unlike Facebook Twitter does not indicate to someone that you have unfollowed them. They won’t even KNOW!
If they didn’t follow you back its because they don’t want to ‘engage’ with you, so no loss.
If you don’t ‘sweep’ the unfollowers you will reach a ‘follower limit’ and won’t be allowed to follow more people!!!! Search for ‘follower limits’ in Twitter help.
Слайд 27Twitter is a Global Platform which is great if I want
But what if I only want to sell in a smaller geographical area?
Organise a PARTY!
Tell everyone what time to be there and what the secret word is to gain access! (the #HashTag)
Слайд 291:
Tweet to ‘give’
not to ‘get’
PET HATE! People ASKING for retweets
STOP ASKING! START EARNING!
Слайд 302:
Tweet on a
regular basis
(Spreadsheet)
(Twuffer/Tweetdeck)
It takes 15/20 minutes a day!
NO EXCUSES! START
Слайд 313:
Always*
follow back
*Genuine Requests
Not following back is extreme arrogance! It say’s
Слайд 324:
Tweet ‘original’
content
PET HATE! People auto-tweeting famous quotes & phrases!
STOP COPYING!
Слайд 335:
Tweet photographs*
*Always add description
This iPhone photo I took stood on Blackfriars
Слайд 346:
Use Hash tags (#)
#bizitalk
@bizitalk
www.bizitalk.com
Twitter TIP!
Just Click on any Hash Tag in
Small Business Sunday #SBS
5-7.30pm Every Sunday
Organised by Theo Paphitis. He retweets 6 winners each Monday at 8pm & put them on a special SBS website.
Слайд 379:
Retweet relevant
tweets
PET HATE! People who wait for other people to
STOP WAITING! START GIVING!
Слайд 40ReTweeting (RT)
Favoriting(US spelling)
RTs or RETWEETS are the ‘currency’ of Twitter for
If you don’t RT other people/biz they won’t RT you!
Слайд 41Links within tweets
To another web site
To your web site
To a news
PET HATE! Shortened URLs give you more space for your message but hide the real web address!
USE Full Web URL or people won’t Click on the link!
Слайд 42The Background, History & Future of
#WorcestershireHour
6th May 2013 Launch Date!
19th Nov
Feb 2014 Worcestershire Enterprise Ltd formed (Social Enterprise)
April 2014 #WorcestershireHour & Logo Trade Marked with IPO
31 May 2014 FIRST Festival of Business (BBC Mids Today)
September 2014 Aaron becomes full time employee
Festival of Business 2015 will be at The Bank House Hotel in September!
Слайд 43Key #WorcestershireHour statistics
On 22nd December I signed up for Twitter Analytics
8.2 Million individuals have seen #WH Tweets
666.3 Million total message reach (including duplicates)
227,000 Tweets & Retweets sent
13,600 separate accounts have used the hash tag in at least one tweet!
PREVIOUS STATS
Слайд 44Key #WorcestershireHour statistics
On 22nd December I signed up for Twitter Analytics
12.2 Million individuals have seen #WH Tweets
1.2 Billion total message reach (including duplicates)
367,300 Tweets & Retweets sent
21,200 separate accounts have used the hash tag in at least one tweet!
LATEST STATS
Слайд 45www.WorcestershireHour.co.uk
News Page
Send YOUR Stories
Home Page
Prime Sponsor Coverage
Merchandise Page
New!
FREE Business
Logo
Web Address
Contact
Business Biography
Слайд 46“Through #WorcestershireHour we have found out about shops & services we
Dani James (CEO, Premier Places)
Слайд 47“As soon as I met Stuart I was sold on the
Helena Baxter
(Proprietor
HP Consultancy
and Training)
Слайд 49Thank You!
Enjoy
#WorcestershireHour
@StuartAllenFCMI
Stuart@TheSalesPerformance.co.uk
07557 919039
