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Jai.Kotecha@ogilvy.com @OPRLondon презентация
Содержание
- 1. Jai.Kotecha@ogilvy.com @OPRLondon
- 2. THE USUAL SUSPECTS
- 3. A POINT OF VIEW
- 4. A PROCESS TO DRIVE RESULTS
- 5. ADDRESSING A BUSINESS ISSUE IN REAL TIME
- 6. ‘N’ = NEWSROOM
- 7. TIMELY AND RELEVANT.
- 8. TIMELY AND RELEVANT.
- 9. TIMELY AND RELEVANT.
- 10. INSPIRE AND INFORM TO PERFORM 8310 730 4047 272
- 11. #BestPerformingPosts 8310 730 4047 272
- 12. …AND DRIVING BRAND THINKING
- 13. IN A BIG WAY
- 14. NEWSROOM CHECKLIST Use fast, intelligent research Choose
- 15. FRESH THINKING
- 16. ‘O’ = ONGOING
- 17. INSIGHT-LED APPROACH
- 18. INSIGHT-LED APPROACH
- 19. TEST AND LEARN
- 20. RESPONDING TO USERS
- 21. ONGOING CHECKLIST Use research – trends, audience,
- 22. ‘W’ = WOW!
- 23. EXTENDING EVENT BASED ATL
- 24. OPEN UP
- 25. NEWSROOM CHECKLIST Short term incentives for long
- 26. FINAL THOUGHT
- 27. THANK YOU Jai.Kotecha@ogilvy.com @OPRLondon
THE USUAL SUSPECTS
Слайд 14NEWSROOM CHECKLIST
Use fast, intelligent research
Choose relevant conversations
Make the process simple
Have a
back up plan
Multi-disciplined team
Small, nimble client partnership
Templates save time
Track, test and learn
Multi-disciplined team
Small, nimble client partnership
Templates save time
Track, test and learn
Слайд 21ONGOING CHECKLIST
Use research – trends, audience, business
Experiment – tap into content
trends
Ask your audience, and listen
Create once for many
Support
Use learnings and analytics
Ask your audience, and listen
Create once for many
Support
Use learnings and analytics
Слайд 25NEWSROOM CHECKLIST
Short term incentives for long term loyalty
Make the audience feel
special
Don’t show someone else’s party
Have rewards ready
Move on (learn) stronger
Don’t show someone else’s party
Have rewards ready
Move on (learn) stronger
