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PRE-LAUNCH USER ACQUISITION BKK Web Meetup @ Launchpad 7th April 2015 by Anna Rehermann (@startupanna) презентация
Содержание
- 1. PRE-LAUNCH USER ACQUISITION BKK Web Meetup @ Launchpad 7th April 2015 by Anna Rehermann (@startupanna)
- 2. “Flipping the success rate of Asian startups from 1/10 to 9/10”
- 4. PRE-LAUNCH USER ACQUISITION
- 5. If I build it, they will come…
- 6. Nope, they wont Nope!
- 7. Get to know your customers Who
- 9. Simple Design Strong message Clear, contrasting
- 10. Signup Page Referral Mechanics
- 11. Simple Design Appealing image Clear message
- 12. Signup Page Referral Mechanics
- 13. Signup Page Referral Mechanics
- 14. Recommended Tool – Kickofflabs.com
- 16. Contest Paid Advertising Social Networks Content
- 17. CONTESTS
- 18. Contests – Case Study ”Wet Shave Club,
- 19. Contests – Case Study
- 20. Contests – Case Study Duration: 30 Days
- 21. Contests – Takeaways Have a compelling and
- 22. Recommended Tool – Gleam.io
- 23. PAID ADVERTISING
- 24. Paid Advertising Generate signups Test pitch or
- 25. Paid Advertising - Mint
- 26. Paid Advertising - Groupon
- 27. Paid Advertising - Groupon
- 28. SOCIAL NETWORKS
- 29. Social Networks (competitor followers)
- 30. Social Networks STEP II : Interaction
- 31. Social Networks STEP III : Conversion (Twitter Cards)
- 32. CONTENT MARKETING
- 33. STRATEGY: Content rich personal finance blog for
- 34. Content Marketing – Mint.com User Generated Guest
- 35. Infographics Content Marketing – Mint.com
- 36. Content Marketing – Mint.com
- 37. PRE-LAUNCH PLATFORMS
- 38. Pre-Launch Platforms
- 39. Q&A AND FORUM MARKETING
- 40. Q&A and Forum Marketing
- 41. Quora in Numbers Approx. 500 views 48.5%
- 42. OFFLINE COMMUNITY BUILDING
- 43. Offline Community Building Meetup.com
- 44. PR & INFLUENCER MARKETING
- 45. PR & Influencer Marketing Highly Targeted (Raspberry Pi)
- 46. PR & Influencer Marketing Somewhat Targeted (TheNextWeb)
- 47. PR & Influencer Marketing “You have
- 48. PR & Influencer Marketing Outreach and
- 49. PR & Influencer Marketing Outreach and Relationship Building
- 50. PR & Influencer Marketing Outreach and Relationship Building
- 51. PR & Influencer Marketing Source: https://blog.gleam.io/prelaunch/ How
- 52. BUT….
- 53. The Growth Hacking Funnel Optimize
- 54. Viddy is a social video application that
- 55. Sole Focus on User Acquisition
- 56. No Activation, No Retention – No Growth
- 57. THANKS
“Flipping the success rate of Asian startups from 1/10 to 9/10”
Слайд 7
Get to know your customers
Who are they
Where can you reach them
What
message can you convert them with
Are you solving a real problem for them
Build early user base: Build a userbase of early adopters you can launch to
Are you solving a real problem for them
Build early user base: Build a userbase of early adopters you can launch to
Why Pre-Launch User Acquisition
Слайд 9
Simple Design
Strong message
Clear, contrasting CTA
Only ask for email address
Integrated video but
not interrupting
Incentive for sign up
Incentive for sign up
Sample Signup Page I
Слайд 11
Simple Design
Appealing image
Clear message
Clear, contrasting CTA
Only ask for email address
Incentive for
sign up
Sample Signup Page II
Слайд 16
Contest
Paid Advertising
Social Networks
Content Marketing
Pre-Launch Platforms
Offline Community Building
PR & Influencer Outreach
Pre-Launch User
Acquisition Methods
Слайд 18Contests – Case Study
”Wet Shave Club, a boutique box that delivers
a range of wet shave goodies directly to your door every month.”
Слайд 20Contests – Case Study
Duration: 30 Days
Contest Distribution: Twitter, Blogs, Reddit, Facebook,
Instagram, Friends
RESULTS
RESULTS
Слайд 21Contests – Takeaways
Have a compelling and product related prize
Integrate viral
referral mechanics
Post contest engagement drives sales
Post contest engagement drives sales
Слайд 24Paid Advertising
Generate signups
Test pitch or tagline
Test new feature ideas
Test value propositions
Слайд 29
Social Networks
(competitor followers)
STEP I : Manual Following
Ok Approach
Good Approach
Best Approach
Слайд 33STRATEGY:
Content rich personal finance blog for young professionals
RESULTS:
Blog became #1 in
personal finance. By the time of launch, Mint had more traffic than all other personal finance sites combined
20K+ email addresses collected within 9 months
20K+ email addresses collected within 9 months
Content Marketing – Mint.com
Слайд 34Content Marketing – Mint.com
User Generated
Guest Posts
Blogger Interviews
Email Signup after
each post
Слайд 41Quora in Numbers
Approx. 500 views
48.5% conversion from Quora to page views
50
conversions
20% conversion from page view to signup
Cost: $0; 30 minutes of searching and writing
20% conversion from page view to signup
Cost: $0; 30 minutes of searching and writing
Слайд 47PR & Influencer Marketing
“You have to build relationships with bloggers
and influencers before you need them, not when you need them!”
Outreach and Relationship Building
Слайд 48PR & Influencer Marketing
Outreach and Relationship Building
Identify Influencers
Follow them and
add them to your Twitter lists
Set up lists as streams in Hootsuite
Reach out to 2-3 influencers per day
Set up lists as streams in Hootsuite
Reach out to 2-3 influencers per day
Слайд 51PR & Influencer Marketing
Source: https://blog.gleam.io/prelaunch/
How relevant is the audience
How much traffic
are they likely to send
Have you developed and maintained a good relationship
Have you developed and maintained a good relationship
Слайд 53The Growth Hacking Funnel
Optimize
Optimize
Optimize
Optimize
Optimize
RESULT: SUSTAINABLE GROWTH
Слайд 54
Viddy is a social video application that enables its users to capture,
edit, and share videos, photos, and collages with friends.
Don’t make Viddy’s mistake
Слайд 57
THANKS ☺
Reach me at:
Email: Anna@growthhackingasia.com
Website: http://growthhackingasia.com
Twitter: @growthhackasia
@startupanna
