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How Social Media Monitoring makes your Business Smarter презентация
Содержание
- 1. How Social Media Monitoring makes your Business Smarter
- 3. Lack of time Inefficiency Lack of planning
- 4. Be smarter
- 5. Choose the right tools! Tools won’t solve
- 6. Spying on the competition
- 7. Conversations used to happen in private
- 8. Social Networking in the Medieval Marketplace
- 9. Now we can now see what people are saying in real time
- 10. And that includes how our competitors are using social…
- 11. Supermarket Brand Mentions
- 12. Supermarket Brand Mentions over time
- 13. Conversations with sentiment
- 15. Demographics
- 20. Content
- 21. TOO MUCH NOISE? HOW CAN YOU STAND OUT?
- 22. Noise Statistics: On average Americans consume 10
- 28. Listen…
- 29. Act quickly
- 30. 53% within an hour 33% within
- 31. …but only 11.2% of retail brands respond to questions within an hour (Research by Brandwatch)
- 33. Use a social media management tool to manage engagement
- 36. Crisis Management - Have a plan! Alerts and Signals
- 39. Embrace Complainers
- 42. Ian Anderson Gray Twitter:
Lack of time Inefficiency Lack of planning Lack of resources No Strategy How much time does your business spend on social media?
Слайд 3Lack of time
Inefficiency
Lack of planning
Lack of resources
No Strategy
How much time
does your
business spend on social media?
Слайд 5Choose the right tools!
Tools won’t solve all your problems…
…but they’ll make
you more efficient!
…and productive…
…and smart!
Слайд 22Noise Statistics:
On average Americans consume 10 hours of content a day,
according to Nielsen
4.9 Billion Connected "Things" Will Be in Use this year
How much content can we physically consume per day?
How do we stand out?
How do you make sense of the data?
4.9 Billion Connected "Things" Will Be in Use this year
How much content can we physically consume per day?
How do we stand out?
How do you make sense of the data?
Слайд 30
53% within an hour
33% within 30 minutes
How quickly would you expect
a brand to respond
on social media?
on social media?
Слайд 31…but only 11.2% of retail brands respond to questions within an
hour
(Research by Brandwatch)
Слайд 42
Ian Anderson Gray
Twitter: @iagdotme
Website: www.iag.me
Visit iag.me/besmart
for more hacks, tips
and tricks!
