John Bonini @Bonini84
Marketing Director, IMPACT
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AGENCY MARKETING INNOVATIONS презентация
Содержание
- 1. AGENCY MARKETING INNOVATIONS
- 2. Joined IMPACT in 2012 Employee #6 Assumed
- 3. 7,286 67,069 820% increase
- 4. 251 1,700 577% increase
- 5. You need to be blogging. You need
- 6. No shit, John
- 7. ? But what came in between?
- 8. But what came in between?
- 9. No shit, John Oh !
- 10. “If you’re riding the bandwagon, you can’t be steering it” @Bonini84
- 11. Oh shit!
- 12. Make a commitment to quantity and quality CONTENT:
- 13. “You should be blogging.”
- 14. Moved all content efforts in house
- 15. We made a bet on quality over quantity.
- 16. Content Strategy
- 17. Content Strategy
- 18. Treat every inbound link as a relationship. =
- 20. @CarlyStec
- 21. Oh shit!
- 22. @Bonini84 Make a commitment to quality and quantity. “Donuts are proof that quality is repeatable”
- 23. Know Your Ecosystem LEAD GENERATION:
- 24. “Know your sales funnel.”
- 25. SPOILER ALERT!!
- 26. Top Middle Bottom
- 27. : the complex of a community and
- 29. Focused on delighting customers Expanded it to
- 30. “Know your ecosystem. Identify the behaviors
- 33. View-to-submission = 1.4% View-to-submission = 2.4%
- 34. @Bonini84 “Get out of the way and let people consume your content”
- 35. Join sales and marketing under “new business development” SMARKETING:
- 36. “Align sales and marketing.”
- 38. Lead Quality Connecting Lead Nurturing Sales contributes
- 39. @Bonini84 Join marketing and sales under “new
- 40. 1. Make a commitment to quality and
- 41. If this all sounds like hard work…
- 42. Make the right organizational move. Not a
- 43. QUESTIONS ?
- 44. THANK YOU
Joined IMPACT in 2012 Employee #6 Assumed role of Marketing Director in July 2012 @Bonini84 JOHN
BONINI
Слайд 1AGENCY
MARKETING
INNOVATIONS
How IMPACT BRANDING increased lead generation by 500% in 2
years.
Слайд 2Joined IMPACT in 2012
Employee #6
Assumed role of Marketing Director in July
2012
@Bonini84
JOHN
BONINI
Слайд 5You need to be blogging.
You need to know your sales funnel.
You
need to align sales and marketing.
Слайд 22@Bonini84
Make a commitment to quality and quantity.
“Donuts are proof that quality
is repeatable”
Слайд 27: the complex of a community and its environment functioning as
a unit.
noun
Know your ecosystem.
Слайд 29Focused on delighting customers
Expanded it to opportunities
Became a vehicle for referral
marketing
Vehicle for reengagement
Aligns with our ecosystem
Lowers barrier of entry
Слайд 30
“Know your ecosystem. Identify the behaviors that drive sales and aim
to repeat them”
@Bonini84
Know your ecosystem.
Слайд 38Lead Quality
Connecting
Lead Nurturing
Sales contributes to the blog
Marketing sits in on consultation
calls
Persona driven
Marketing creates workflows via sales intel
Sales keeps detailed CRM log that feeds nurturing
Marketing makes connect calls as an exercise
Marketing writes sales/connect scripts
Слайд 39@Bonini84
Join marketing and sales under “new business development.”
“A knockout is more
likely if you’re punching with both hands”
Слайд 401. Make a commitment to quality and quantity.
2. Know your
ecosystem.
3. Join marketing and sales under “new business development” umbrella.
Слайд 42Make the right organizational move. Not a quick one.
Provide full
autonomy.
Stay flexible from an executive standpoint.
Stay the hell away from conventional wisdom.
