Trainer, Author, and Blogger
GMN
March, 2014
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Be Networked, Use Measurement, and Learn from Your Data Beth Kanter, Master Trainer, Author, and Blogger GMN March, 2014 презентация
Содержание
- 1. Be Networked, Use Measurement, and Learn from Your Data Beth Kanter, Master Trainer, Author, and Blogger GMN March, 2014
- 2. Beth Kanter: Master Trainer, Author, and Blogger @kanter
- 3. http://teamcoco.com/video/linkedin-11-07-2013
- 5. Beth 160,048 Conan 125,865
- 6. Broadband Mobile Social Networks
- 8. If you can’t fly then run, if
- 9. Maturity of Practice: Network Nonprofits Linking Social
- 10. Share Pair Where is your foundation now?
- 11. Maturity of Practice: Crawl-Walk-Run-Fly 1 2 3 4
- 12. A Networked Mindset: A Leadership Style Leadership
- 13. The Social CEO: In Service of Strategy
- 14. Civil Society Engagement Around Policy Issues
- 15. Authenticity Open and accessible to the world
- 17. I have work to do! Can finally
- 18. @rdearborn works for UpWell and she LOVES
- 19. How social is your organization’s culture? What are some of your challenges?
- 20. The Data Informed Nonprofit
- 21. Data-Informed Culture: It starts from the top! Do Something.org
- 22. Tear down those silos and walls around
- 24. Video
- 28. 140,000 120,000 100,000 80,000 60,000 40,000 20,000
- 29. 140,000 120,000 100,000 80,000 60,000 40,000 20,000
- 30. One Metric That Matters: Increase Shark Conservation Conversation
- 31. Social Media Data and Policy Research
- 32. http://post2015.unglobalpulse.net/
- 34. Nonprofit Social Media Measurement Practice
- 35. Go Beyond Just Counting
- 36. Goal Audience Cost Benchmark KPI Tool Insight Measurement Discipline: But Start Small
- 37. Pick The Right Data Point(s) To Track Outcomes
- 38. Data Literacy: Collect, Clean, Analyze, Visualize, Apply
- 39. Content Analysis Sentiment Messaging Survey Research
- 42. Step 7 – Analyze Results Joyful Funerals Metrics Mondays Reflection and Improvement: Learning from Data
- 43. Lead with a Networked Mindset Different stages
- 44. Thank you! www.bethkanter.org www.facebook.com/beth.kanter.blog @kanter on Twitter
Beth Kanter: Master Trainer, Author, and Blogger @kanter
Слайд 8If you can’t fly then run, if you can’t run then
walk, if you can’t walk then crawl, but whatever you do you have to keep moving forward.”
Слайд 9Maturity of Practice: Network Nonprofits
Linking Social with Results and Networks
Pilot: Focus
one campaign or channel
Incremental Capacity
Incremental Capacity
Ladder of Engagement
Content Strategy
Best Practices
Some measurement and learning in all above
Communications Strategy Development
Culture Change
Network Building
Many champions & Influencers
Multi-Channel Engagement, Content, and Measurement
Reflection and Continuous Improvement
Слайд 12A Networked Mindset: A Leadership Style
Leadership through active social participation
Listening
and cultivating organizational and professional networks to achieve the impact
Sharing control of decision-making
Communicating through a network model, rather than a broadcast model
Openness, transparency, decentralized decision-making, and collective action.
Being Data Informed, learning from failure
Sharing control of decision-making
Communicating through a network model, rather than a broadcast model
Openness, transparency, decentralized decision-making, and collective action.
Being Data Informed, learning from failure
Слайд 15Authenticity
Open and accessible to the world and building relationships
Making interests, hobbies,
passions visible creates authenticity
Слайд 17I have work to do!
Can finally tweet about our programs from
my personal account!
SOCIAL MEDIA IS PART OF EVERYONE’S JOB!
Слайд 18@rdearborn works for UpWell and she LOVES sharks.
Leverage Staff Personal Passion
In Service of Mission
Слайд 22Tear down those silos and walls around data …
More time think
about that the data, then collect it
Слайд 39Content
Analysis
Sentiment
Messaging
Survey
Research
Attitudes
Preferences
Analytics
Traffic
Engagement
Action
Pick the Right Tool To Get the Right Data
Слайд 42Step 7 – Analyze Results
Joyful Funerals
Metrics Mondays
Reflection and Improvement: Learning from
Data
Слайд 43Lead with a Networked Mindset
Different stages of maturity, requires incremental steps
to improve organizational practice
Data informed culture starts at the top and embraces experiments with data
Data literacy - working with experts and improving organizational skills
Go beyond counting your data, learn from it
Data informed culture starts at the top and embraces experiments with data
Data literacy - working with experts and improving organizational skills
Go beyond counting your data, learn from it
Summary
