Jeremiah Owyang, Crowd Companies • @jowyang
Colby Flint, Discovery Communications • @discoverycomm
Beth Kanter • @kanter
#SMDATA
#SMDATA
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WHAT SOCIAL MEDIA ANALYTICS CAN’T TELL YOU презентация
Содержание
- 1. WHAT SOCIAL MEDIA ANALYTICS CAN’T TELL YOU
- 3. #SMDATA
- 4. #SMDATA
- 5. WHAT SOCIAL MEDIA ANALYTICS
- 6. The Collaborative Economy: Insights from Social Media Jeremiah Owyang @jowyang
- 7. @JOWYANG
- 8. @JOWYANG
- 9. @JOWYANG
- 10. @JOWYANG
- 11. @JOWYANG
- 12. @JOWYANG
- 13. WHAT SOCIAL MEDIA ANALYTICS
- 22. WHAT SOCIAL MEDIA ANALYTICS
- 23. Charity Donations and Active Social Media Users
- 24. What if your data set combined survey
- 26. Flickr Photo by tedski Charity Slacktivists
- 34. Actionable Takeaways from Research
- 35. Slack off of slacktivism – active social
- 36. WHAT SOCIAL MEDIA ANALYTICS
#SMDATA
Слайд 1WHAT
SOCIAL MEDIA
ANALYTICS
CAN’T TELL YOU
Alexandra Samuel, Vision Critical •
@awsamuel
Jeremiah Owyang, Crowd Companies • @jowyang
Colby Flint, Discovery Communications • @discoverycomm
Beth Kanter • @kanter
Jeremiah Owyang, Crowd Companies • @jowyang
Colby Flint, Discovery Communications • @discoverycomm
Beth Kanter • @kanter
Слайд 5WHAT
SOCIAL MEDIA
ANALYTICS
CAN’T TELL YOU
Alexandra Samuel, Vision Critical •
@awsamuel
Jeremiah Owyang, Crowd Companies • @jowyang
Colby Flint, Discovery Communications • @discoverycomm
Beth Kanter • @kanter
Jeremiah Owyang, Crowd Companies • @jowyang
Colby Flint, Discovery Communications • @discoverycomm
Beth Kanter • @kanter
#SMDATA
#SMDATA
Слайд 13WHAT
SOCIAL MEDIA
ANALYTICS
CAN’T TELL YOU
Alexandra Samuel, Vision Critical •
@awsamuel
Jeremiah Owyang, Crowd Companies • @jowyang
Colby Flint, Discovery Communications • @discoverycomm
Beth Kanter • @kanter
Jeremiah Owyang, Crowd Companies • @jowyang
Colby Flint, Discovery Communications • @discoverycomm
Beth Kanter • @kanter
#SMDATA
#SMDATA
Слайд 22WHAT
SOCIAL MEDIA
ANALYTICS
CAN’T TELL YOU
Alexandra Samuel, Vision Critical •
@awsamuel
Jeremiah Owyang, Crowd Companies • @jowyang
Colby Flint, Discovery Communications • @discoverycomm
Beth Kanter • @kanter
Jeremiah Owyang, Crowd Companies • @jowyang
Colby Flint, Discovery Communications • @discoverycomm
Beth Kanter • @kanter
#SMDATA
#SMDATA
Слайд 23Charity Donations and
Active Social Media Users
Topline Insights from Vision Critical Research
SXSW
– March, 2014
Beth Kanter, Author, Trainer, and Blogger
Beth Kanter, Author, Trainer, and Blogger
Слайд 24What if your data set combined survey data about donation habits
with actual social media usage?
Слайд 35Slack off of slacktivism – active social media users are valuable
Social
channels can be an effective on-ramp for NEW donors, especially more active social media users, but find ways to keep connected
If you aren’t urging your donors to post about your charity when they donate or encourage them to fundraise on your behalf, you are missing a huge opportunity.
If you aren’t urging your donors to post about your charity when they donate or encourage them to fundraise on your behalf, you are missing a huge opportunity.
Слайд 36WHAT
SOCIAL MEDIA
ANALYTICS
CAN’T TELL YOU
Alexandra Samuel, Vision Critical •
@awsamuel
Jeremiah Owyang, Crowd Companies • @jowyang
Colby Flint, Discovery Communications • @discoverycomm
Beth Kanter • @kanter
Jeremiah Owyang, Crowd Companies • @jowyang
Colby Flint, Discovery Communications • @discoverycomm
Beth Kanter • @kanter
#SMDATA
#SMDATA
