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Social Media 2015 презентация
Содержание
- 1. Social Media 2015
- 2. In India, there is 19%
- 3. Mobile Internet users expected to cross
- 4. 62% of Facebook’s profit, 81%
- 5. No, its not dying.
- 6. How to increase engagement? Use trending
- 7. That will help, but they do want your money
- 8. You need to stop looking at social
- 9. Internet Videos are replacing TV
- 10. We now have affordable high speed internet IAMAI
- 11. Tremendous potential Cisco
- 12. Offer good videos. People will
- 13. Every social media platform is a marketplace Shopify
- 14. Multi Product Dynamic Ads
- 15. Facebook For Sale Groups
- 16. Trend
- 17. Facebook is testing Location based targeting in US
- 18. We also might tailor ads using your
- 19. Trend SoLoMo
- 20. Brands are beginning to use Social Chat Apps as a marketing medium Trend
- 21. The rules are dynamically changing, make sure
- 22. Explore facebook Ads in depth Behaviour
- 23. Target twitter to generate leads Tip
- 24. Gen Next uses LinkedIn for Lead Gen Tip
- 25. Gen Next uses LinkedIn for Lead Gen Tip
- 26. Do social media on Google + for better SEO Tip
- 27. Ignore Instagram and Pinterest at your own risk Tip
- 28. Quora is Serious Business Tip
- 29. Don’t just blog on your site
- 30. Don’t follow the mob, choose your platforms
- 31. Have a socially smashing 2015! www.prateekshah.com
In India, there is 19% Internet Penetration
8% Social Media Penetration
70% Mobile Subscription Penetration InternetLiveStats WeAreSocial
Слайд 2
In India, there is
19% Internet Penetration
8% Social Media Penetration
70% Mobile Subscription
Penetration
InternetLiveStats
WeAreSocial
Слайд 3
Mobile Internet users expected to cross 213 million in India in
2015
IAMAI
Techcrunch
YOY growth 55%
Слайд 4
62% of Facebook’s profit, 81% of Twitter ad revenue comes from
mobile ads(global)
But India contributes less than 0.1% of their revenue
In 2015 Social will truly go Mobile
But India contributes less than 0.1% of their revenue
In 2015 Social will truly go Mobile
Techcrunch
Trend
Слайд 6How to increase engagement?
Use trending topics
Quality > Number
Less promotional
Timing of Post
Tip
Слайд 8You need to stop looking at social like a free platform
Reach
into your pocket if you want to reach out to people
Trend
Слайд 18We also might tailor ads using your profile information or location,
which may be based on your mobile device location or your IP address. This helps us show you local ads and other ads that you might prefer.
- Twitter Ads
- Twitter Ads
Слайд 21The rules are dynamically changing, make sure you stay a step
ahead of the game
Lets look at some more ways to make effective use of these platforms
Lets look at some more ways to make effective use of these platforms
Trend
Слайд 22Explore facebook Ads in depth
Behaviour Based Targeting (eg : Cricket 2015)
Retargeting
(You’ve surely been doing that right?)
Lookalike Audience (Power Editor?)
Lookalike Audience (Power Editor?)
Tip
Слайд 29Don’t just blog on your site
Write guest articles
Upload on slideshare
Host a
webinar
Podcast
Podcast
Tip
Слайд 30Don’t follow the mob, choose your platforms carefully
Don’t let social stand
alone,
run an integrated campaign.
run an integrated campaign.
Numbers will not matter. What is supposed to matter will matter.
Слайд 31Have a socially smashing 2015!
www.prateekshah.com
www.greensmyles.com
\
facebook.com/GreenSmyles
twitter.com/GreenSmyles
About the Author : Prateek Shah is
an entrepreneur who has
been part of the social media industry since its inception
In India. He is also a Google certified trainer and has
conducted workshops for an array of professionals across
the industry spectrum.
\
been part of the social media industry since its inception
In India. He is also a Google certified trainer and has
conducted workshops for an array of professionals across
the industry spectrum.
\
